| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| B2B intent data providers | Sales | 8% | 5 of 40 | 38% | 32 | criticized challenger |
| Attribution and marketing mix modeling | Marketing | 0% | 60 of 82 | 50% | 2 | under 10 labels |
| Marketing automation and campaign management conflict disclosed | Marketing | 0% | 19 of 23 | 100% | 2 | under 10 labels |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 0 | 1 | 7 | 8 |
| Claude Opus 4.8 | 1 | 2 | 3 | 1 | 7 |
| GPT-6 Astra | 0 | 3 | 1 | 1 | 5 |
| GPT-5.6 Sol | 1 | 2 | 0 | 2 | 5 |
| Gemini 3.1 Pro | 0 | 2 | 2 | 3 | 7 |
| Perplexity Sonar Pro | 1 | 2 | 0 | 1 | 4 |
Verbatim evidence the judge attached to positive labels.
“6sense if you have a dedicated demand-gen/ABM team and want a sophisticated platform to orchestrate campaigns” Claude Opus 4.8 · Intent data · direct prompt · first choice
“6sense is often the better fit for more mature mid-market ABM teams” Perplexity Sonar Pro · Intent data · direct prompt · first choice
“Enterprise ABM: 6sense vs. Demandbase” GPT-5.6 Sol · Intent data · comparative prompt · first choice
“Offers a broader platform... I’d evaluate it when you need those execution capabilities, not just a data feed.” GPT-6 Astra · Intent data · paraphrase prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Enterprise platforms like 6sense and Demandbase are designed for larger organizations with bigger budgets.” Claude Opus 4.8 · Intent data · budget prompt · hard negative
“Avoid enterprise platforms like 6sense, Demandbase, and often Bombora if budget is tight” Perplexity Sonar Pro · Intent data · budget prompt · hard negative
“Third-party intent platforms (6sense, Demandbase, Bombora, ZoomInfo) are priced for teams that already have an SDR function... Typical entry points run roughly $25k–$100k+/year.” Claude Opus 5 · Intent data · budget prompt · soft negative
“ABM/intent platforms like 6sense ... are additive to a MAP, not substitutes ... Skip them until your core MAP is producing clean pipeline data.” Claude Opus 5 · Marketing automation · direct prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as 6sense, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.