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Index › Products › G2 Buyer Intent · October 2026 Edition
7 categories · Ranked

G2 Buyer Intent

177Judge labels
15First choices
13Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Intent data for enterprise buyers
Rank 4 of 92 in the mid-market standing
3 of 14 models made it the first choice on the direct prompt; 0% of its 9 labels there were negative.
What the models named instead of G2 Buyer Intent →
By buyer segmentRead the same way at every buyer size.
In reviews · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named G2 Buyer Intent for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Review and reputation managementMarketing5%4 of 920%9under 10 labels · led by Birdeye at 18%▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
B2B intent data providersSales2%9 of 6011%44accepted challenger▼−11Since September 2026: 13% → 2%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.
Market intelligence platformsGTM data and infrastructure0%133 of 17250%6under 10 labels · led by Apollo.io at 17%
Competitive intelligence toolsMarketing0%21 of 860%4under 10 labels · led by Kompyte at 38%
Account-based marketing platformsMarketing0%52 of 710%1under 10 labels · led by AdRoll ABM at 53%newNew since September 2026: not ranked then, 0% now.
Content marketing platformsMarketing0%62 of 1350%1under 10 labels · led by HubSpot Content Hub at 33%newNew since September 2026: not ranked then, 0% now.
Video advertisingMarketing0%60 of 1140%1under 10 labels · led by StackAdapt at 32%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, G2 Buyer Intent moved past the floor in one of seven categories: Intent data, −11 points to 2%. It held within the floor in the other six.

Best category · Reviews · by segment

Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 16 → 21 of 90
Mid-market▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 12 → 6 of 86
Enterprise▲+6Since September 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 4% in September 2026
Inside the floor by 5 pointsRank 6 → 3 of 84

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Intent data13%2%▼−11Since September 2026: 13% → 2%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.Moved past the floorRank 3 → 9 of 60
Reviews2%4%▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 12 → 4 of 92
Market intelligence0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 133 of 172, unchanged
Competitive intel0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 21 of 86, unchanged
ABM0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 52 of 71, unchanged
Content marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 62 of 135, unchanged
Video ads0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 60 of 114, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated G2 Buyer Intent across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.521115
GPT-5.4 mini12115
Gemini 3.5 Flash06006
Perplexity Sonar02002
Grok 4.1 Fast01214
Mistral Small01304
DeepSeek V4 Flash04217
Llama 4 Maverick00202
Qwen 3.7 Flash02316
Kimi K202215
GLM 4.7 FlashX03003
MiniMax M2.503306
GPT-6 Luna13127
Muse Glimmer 30B01304

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct51 labels11
Paraphrase28 labels1
Comparative39 labels1not counted in share
Budget-constrained12 labels2
Scale-constrained21 labels1
Negative26 labels1not counted in share
First choiceAlternativeMentionNegative177 labels in all, every segment counted; 15 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“G2 is non-negotiable in 2026, with AI models citing G2 grids more than any other B2B review source” Claude Haiku 4.5 · Reviews · direct prompt · first choice
“the best choice is usually G2 if your priority is B2B buyer trust and review generation” GPT-5.4 mini · Reviews · direct prompt · first choice
“Bombora layered with G2 Buyer Intent is the pragmatic starting point.” Claude Haiku 4.5 · Intent data · direct prompt · first choice
“my default pick is G2's vendor platform” GPT-6 Luna · Reviews · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“But check the actual package and price first: G2 says signal access depends on your plan, and its public pricing doesn't clearly show Buyer Intent as included in the low-cost Starter plan.” GPT-6 Luna · Intent data · budget prompt · soft negative
“G2/TrustRadius/TechTarget-style intent can be useful, but it is often best for product-category research and may be less useful if you need broad, person-level buying intent” GPT-5.4 mini · Intent data · negative prompt · soft negative
“Each appears in comparison charts but shares recurring pain points—stale data, opaque predictive models, steep learning curves” Qwen 3.7 Flash · Intent data · negative prompt · soft negative
“G2 acquired the other three in early 2026, so don't count their rankings or reviews as four independent votes.” GPT-6 Luna · Market intelligence · negative prompt · soft negative

Named alongside

The products named in the same answers as G2 Buyer Intent, over the 177 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and G2 Buyer Intent was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Bombora107 of 17726Compare →
6sense100 of 17716Compare →
Demandbase85 of 1776Not among the top eight
TrustRadius53 of 1770Not among the top eight
TechTarget Priority Engine43 of 1771Not among the top eight
Cognism35 of 1771Not among the top eight
Capterra25 of 1770Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named G2 Buyer Intent. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 163 of the 177 answers that named G2 Buyer Intent and are not a share of its labels.

Domains cited

demandbase.com86
pipeline.zoominfo.com54
percepture.com46
g2.comYour site45
rb2b.com45
zenabm.com35
salesmotion.io34
hginsights.com30
autobound.ai28
cio.economictimes.indiatimes.com27

385 of the 430 domain citations in answers naming G2 Buyer Intent came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

g2.com ranks 9 on Google for the category's searches. In the answers, G2 Buyer Intent takes 5% of first choices and Birdeye takes 18%.
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In search

Google, US estimates
Position for “online review management platform”
–
not in the top ten
Position for “best online review management platform”
9
Searches for its name, Google
90 a month (“g2 buyer intent”)
AI search demand for its name, est.
1 a month
Organic visits to its site
about 2,221,182 a month
Searches its site ranks for
361,975 · 6,728 in the top three
Sites linking to it
78,310
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
109+ ads · 87 text, 14 image, 8 video · 109 shown in the last 30 days

First shown January 2026, as G2.com, Inc., verified. Ads started 2025-10 to 2026-09: 109 in the year. 11 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
5%
rank 4 of 92 in reviews
Segment leader
18%
Birdeye
First choices
15 across its categories
Named in
177 answers
Its own site cited
in 163 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on g2.com
10,005
subdomains included
Content
3,166
counted in the table below
Documentation
1
Product · Integration
4,770 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog2,152402026-09-25SEO, CRM
News or press281132026-09-25CRM, SEO
Report or ebook27502026-06-05
Webinar or virtual event11212026-07-07ABM
Comparison10422026-09-02SEO, DAM
Glossary or explainer8702025-07-18CPQ, SEO
Case study8512026-09-24SEO
Podcast or video3212026-08-06
Conference or event2602025-10-01
Template or tool1202024-01-22
How it is countedHide how it is counted

Every page g2.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (20); 6 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as G2 Buyer Intent

What the judge wrote, as written, with how often. The vendor table decides that these count as G2 Buyer Intent; a claim can dispute any of them.
G2 41G2 (Buyer Intent) 1G2 / TrustRadius 1

Follow G2 Buyer Intent

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

G2 is the company behind G2 Buyer Intent.
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On record

Wikidata
Website
g2.com
Headquarters
Chicago, United States
Founded
2012

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Certifications
SOC 2 Type 2SOC 3Privacy Shield VerifiedGDPRCCPACPRACSA STAR
Not stated on the pages read
Positioning, who it is for, price, starting price, free plan or trial, integrations, hosting, customers

What G2 Buyer Intent's own pages state, read September 28, 2026: g2.com, trust.g2.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when G2 Buyer Intent's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as G2 Buyer Intent, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for G2 Buyer Intent by email, built from the raw record of the edition. It shows:

  • where G2 Buyer Intent is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name G2 Buyer Intent, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at g2.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.