| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Review and reputation management | Marketing | 5% | 4 of 92 | 0% | 9 | under 10 labels · led by Birdeye at 18% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| B2B intent data providers | Sales | 2% | 9 of 60 | 11% | 44 | accepted challenger | ▼−11Since September 2026: 13% → 2%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 133 of 172 | 50% | 6 | under 10 labels · led by Apollo.io at 17% | |
| Competitive intelligence tools | Marketing | 0% | 21 of 86 | 0% | 4 | under 10 labels · led by Kompyte at 38% | |
| Account-based marketing platforms | Marketing | 0% | 52 of 71 | 0% | 1 | under 10 labels · led by AdRoll ABM at 53% | newNew since September 2026: not ranked then, 0% now. |
| Content marketing platforms | Marketing | 0% | 62 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
| Video advertising | Marketing | 0% | 60 of 114 | 0% | 1 | under 10 labels · led by StackAdapt at 32% | newNew since September 2026: not ranked then, 0% now. |
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Intent data | 13% | 2% | ▼−11Since September 2026: 13% → 2%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 3 → 9 of 60 |
| Reviews | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 4 of 92 |
| Market intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 133 of 172, unchanged |
| Competitive intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 21 of 86, unchanged |
| ABM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 52 of 71, unchanged |
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 62 of 135, unchanged |
| Video ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 60 of 114, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 1 | 1 | 5 |
| GPT-5.4 mini | 1 | 2 | 1 | 1 | 5 |
| Gemini 3.5 Flash | 0 | 6 | 0 | 0 | 6 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.1 Fast | 0 | 1 | 2 | 1 | 4 |
| Mistral Small | 0 | 1 | 3 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 4 | 2 | 1 | 7 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 3 | 1 | 6 |
| Kimi K2 | 0 | 2 | 2 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 3 | 3 | 0 | 6 |
| GPT-6 Luna | 1 | 3 | 1 | 2 | 7 |
| Muse Glimmer 30B | 0 | 1 | 3 | 0 | 4 |
Verbatim evidence the judge attached to positive labels.
“G2 is non-negotiable in 2026, with AI models citing G2 grids more than any other B2B review source” Claude Haiku 4.5 · Reviews · direct prompt · first choice
“the best choice is usually G2 if your priority is B2B buyer trust and review generation” GPT-5.4 mini · Reviews · direct prompt · first choice
“Bombora layered with G2 Buyer Intent is the pragmatic starting point.” Claude Haiku 4.5 · Intent data · direct prompt · first choice
“my default pick is G2's vendor platform” GPT-6 Luna · Reviews · direct prompt · first choice
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“But check the actual package and price first: G2 says signal access depends on your plan, and its public pricing doesn't clearly show Buyer Intent as included in the low-cost Starter plan.” GPT-6 Luna · Intent data · budget prompt · soft negative
“G2/TrustRadius/TechTarget-style intent can be useful, but it is often best for product-category research and may be less useful if you need broad, person-level buying intent” GPT-5.4 mini · Intent data · negative prompt · soft negative
“Each appears in comparison charts but shares recurring pain points—stale data, opaque predictive models, steep learning curves” Qwen 3.7 Flash · Intent data · negative prompt · soft negative
“G2 acquired the other three in early 2026, so don't count their rankings or reviews as four independent votes.” GPT-6 Luna · Market intelligence · negative prompt · soft negative
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 163 of the 177 answers that named G2 Buyer Intent and are not a share of its labels.
385 of the 430 domain citations in answers naming G2 Buyer Intent came from somebody else's page.
Pages are listed as the models cited them.
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,152 | 40 | 2026-09-25 | SEO, CRM | |
| News or press | 281 | 13 | 2026-09-25 | CRM, SEO | |
| Report or ebook | 275 | 0 | 2026-06-05 | ||
| Webinar or virtual event | 112 | 1 | 2026-07-07 | ABM | |
| Comparison | 104 | 2 | 2026-09-02 | SEO, DAM | |
| Glossary or explainer | 87 | 0 | 2025-07-18 | CPQ, SEO | |
| Case study | 85 | 1 | 2026-09-24 | SEO | |
| Podcast or video | 32 | 1 | 2026-08-06 | ||
| Conference or event | 26 | 0 | 2025-10-01 | ||
| Template or tool | 12 | 0 | 2024-01-22 |
Every page g2.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (20); 6 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
What G2 Buyer Intent's own pages state, read September 28, 2026: g2.com, trust.g2.com. A claimed page can correct any of them.
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when G2 Buyer Intent's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as G2 Buyer Intent, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for G2 Buyer Intent by email, built from the raw record of the edition. It shows: