GTM AI Index
Index › Marketing › Reviews › Small business › September 2026 Edition

Review and reputation management for small business buyers

Asked as “online review management platform”, and as “reputation management tool”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
NiceJob
Contested
18% of first choices, contested.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessNiceJob18%ContestedThis pageMid-marketBirdeye26%ContestedStanding →EnterpriseBirdeye31%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01NiceJob18%5%40accepted challenger
02Reviewflowz14%0%19accepted challenger
03Birdeye8%62%47criticized challenger
04ReviewTrackers4%8%13accepted challenger
05BrightLocal2%0%18accepted challenger
06ReviewGrower2%0%15accepted challenger
07GatherUp2%7%14accepted challenger
08REVIEWS.io2%8%12accepted challenger
Show the three products at 0%, ordered by negative rate
10Reputation0%69%16criticized challenger
11Podium0%56%39criticized challenger
09Trustpilot0%33%12criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Birdeye vs ReviewflowzBirdeye vs ReviewTrackersReviewflowz vs ReviewTrackers

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01NiceJob18%
02Reviewflowz14%
03Birdeye8%
04ReviewTrackers4%
05BrightLocal2%
06ReviewGrower2%
07GatherUp2%
08REVIEWS.io2%
09Trustpilot0%
10Reputation0%
11Podium0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Birdeye
62%
29 of 47 labels negative · 9 of 12 models · 6 hard negative
“Be highly cautious: SaaS platforms with documented predatory contracts ... BBB: ~108–113 complaints in three years, dominated by billing and cancellation issues” DeepSeek V4 Flash, negative prompt
Reputation
69%
11 of 16 labels negative · 9 of 12 models · 4 hard negative
“**Reputation.com**: Scam accusations (undelivered reviews, refund denials), poor monitoring, inaccurate data. Trustpilot shows "scam" repeatedly.” Grok 4.1 Fast, negative prompt
Podium
56%
22 of 39 labels negative · 8 of 12 models · 6 hard negative
“What to Avoid on a Tight Budget - **Podium** — Starts around $599/month (way too expensive for most small businesses)” DeepSeek V4 Flash, budget prompt
Trustpilot
33%
4 of 12 labels negative · 4 of 12 models · 1 hard negative
“**Trustpilot** (consumer integrity concerns)” Kimi K2, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 193 links across 88 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

usa.inquirer.net
9 answers · 9 citations · 2 models
thecmo.com
7 answers · 12 citations · 2 models
learn.g2.com
6 answers · 9 citations · 3 models
appfollow.io
vendor site · AppFollow6 answers · 8 citations · 2 models
g2.com
5 answers · 14 citations · 3 models
birdeye.com
vendor site · Birdeye5 answers · 7 citations · 1 model
almcorp.com
4 answers · 4 citations · 2 models
guideflow.com
vendor site · Guideflow4 answers · 4 citations · 2 models
wiserreview.com
vendor site · WiserReview4 answers · 4 citations · 1 model
zapier.com
vendor site · Zapier4 answers · 4 citations · 1 model
reddit.com
vendor site · Reddit3 answers · 5 citations · 1 model
business.referrizer.com
vendor site · Referrizer3 answers · 3 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

usa.inquirer.net/191823/best-reputation-management-software
9 answers · 2 models
appfollow.io/blog/reputation-management-software
6 answers · 2 models
thecmo.com/tools/best-reputation-management-software
6 answers · 2 models
learn.g2.com/best-review-management-software
5 answers · 2 models
almcorp.com/blog/top-reputation-management-tools
4 answers · 2 models
learn.g2.com/best-online-reputation-management-tools
4 answers · 2 models
thecmo.com/tools/best-reputation-management-software-for-small-business
4 answers · 2 models
wiserreview.com/blog/online-reputation-management-software
4 answers · 1 model
zapier.com/blog/review-management-software
4 answers · 1 model
birdeye.com/blog/google-review-management-software-2026
3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best online review management platform for a small B2B company?”Paraphrase“Which reputation management tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top review and reputation management platforms for a small team and how do they differ?”Budget-constrained“What is the best online review management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an online review management platform. What should we look at?”Negative“Which review and reputation management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Capterra, G2 Buyer Intent
Three alternativesFeedbackRobot, REVIEWS.io, Trustpilot
Sprout SocialChanged
Two alternativesErase.com, NiceJob
against: BirdeyeNiceJob
Three alternativesBrightLocal, Podium, ReviewGrower
against: Birdeye, ReputationBragly
Three alternativesHiFiveStar, Prompt Reviews, Reputigo
no first choiceagainst: Birdeye, Reputation, TripAdvisor, Yellow Pages, Yelp
GPT-5.4 miniBirdeye, Score My Reviewsagainst: TrustpilotBirdeyeChanged
Two alternativesExperience.com, GatherUp
against: PodiumBirdeye
Four alternativesNiceJob, Okendo, Podium, Trustpilot
against: ReputationScore My Reviews
One alternativeEmbedReviews
against: Birdeyeno first choicenothing named
Gemini 3.5 FlashReviewflowz
Three alternativesAppFollow, GatherUp, Trustmary
against: Birdeye, PodiumReviewflowzHeld
Four alternativesBrightLocal, Clutch, G2 Buyer Intent, GatherUp
against: Birdeye, YextNiceJob
Two alternativesBrightLocal, GatherUp
against: PodiumNiceJob
Three alternativesBlooTrue, Bragly, BrightLocal
against: Birdeye, PodiumNiceJob
Three alternativesGatherUp, REVIEWS.io, Trustpilot
against: Birdeye, Podiumagainst: Better Business Bureau, Birdeye, Podium, Reputation, Yelp
Perplexity SonarNiceJob
Three alternativesBirdeye, REVIEWS.io, WiserReview
ReviewflowzChanged
One alternativeBrand24
against: Birdeye, NiceJob, PodiumNiceJob, Reviewflowz
Three alternativesEmbedSocial, Podium, WiserReview
against: Birdeye, ReputationHiFiveStar, WiserReview
One alternativeEmbedReviews
against: NiceJobno first choiceagainst: Birdeye, Podium, Reputation, ReviewTrackers, Yext
Grok 4.1 FastReviewflowz
One alternativeNiceJob
against: BirdeyeNiceJob, ReviewTrackersChangedagainst: Birdeye, Podium, TrustpilotBrightLocal, NiceJob
One alternativeReviewTrackers
against: Birdeye, PodiumStarFlywheel
Three alternativesEmbedReviews, Okendo, ReviewGrower
against: Birdeye, Podiumno first choiceagainst: Birdeye, Podium, Reputation
Mistral SmallCustomerGauge, Thryv
Three alternativesBirdeye, Grade.us, REVIEWS.io
BirdeyeChanged
Four alternativesNiceJob, Podium, Reputology, ReviewPush
HiFiveStar, Prompt Reviews
Six alternativesBirdeye, EmbedReviews, NiceJob, Podium, ReviewTrackers, Yotpo
EmbedReviews, StarFlywheel
Four alternativesAppReviewBot, Broadly, NiceJob, Reviewflowz
no first choiceagainst: Complaints Board, Pissed Consumer, Ripoff Report
DeepSeek V4 FlashGatherUp
Three alternativesBrightLocal, NiceJob, ReviewTrackers
ReviewflowzChanged
Two alternativesNiceJob, Trustpilot
against: Birdeye, Podium, Yelp for BusinessBrightLocal, NiceJob
Three alternativesBirdeye, Podium, ReviewGrower
against: Reputation, SOCiHiFiveStar
Four alternativesBrightLocal, EmbedReviews, NiceJob, Reviewflowz
against: Birdeye, Podium, Yextno first choiceagainst: Birdeye, Podiumagainst: Birdeye, Podium, Yelp
Llama 4 MaverickThryv
Four alternativesCapterra, G2 Buyer Intent, TrustRadius, Trustpilot
no first choiceChangedBirdeye
Four alternativesNiceJob, Okendo, ReviewGrower, Reviewflowz
HiFiveStar
Four alternativesEmbedReviews, Prompt Reviews, Reviewflowz, Womply
no first choiceagainst: Broadly, Trustpilot, Yext
Qwen 3.7 FlashFeedbackRobot, TrueReview
Two alternativesExpert Reputation, ReplyFast
BrightLocalChanged
One alternativeNiceJob
against: Birdeye, PodiumNiceJob
Three alternativesBirdeye, Podium, ReviewGrower
ReviewGrower
Two alternativesStarFlywheel, Yotpo
against: Birdeye, Podiumno first choiceagainst: FivUpReviews, Fiverr, GummyDrop, SocialNinjas, TrustPilot Boost, Upwork
Kimi K2REVIEWS.io, Reviewflowz
Three alternativesOkendo, TrueReview, Yotpo
NiceJobChanged
Three alternativesPodium, Praising.ai, ReviewGrower
ReviewGrower
Four alternativesGatherUp, Grade.us, NiceJob, REVIEWS.io
against: Birdeye, PodiumHiFiveStar, Prompt Reviews
Two alternativesEmbedReviews, Grade.us
against: Birdeye, PodiumNiceJob, Reviewflowz
Two alternativesREVIEWS.io, ReviewGrower
against: Birdeye, GatherUp, GoHighLevel, Podium, REVIEWS.io, Reputation, ReputationStacker, Trustpilot
GLM 4.7 FlashXNiceJob
Two alternativesExpert Reputation, REVIEWS.io
NiceJob, ReviewTrackersChangedagainst: Birdeye, PodiumHiFiveStar, NiceJob
Four alternativesBrightLocal, GatherUp, Google Business Profile, Podium
against: BirdeyeStarFlywheel
Four alternativesOkendo, Opineko, REVIEWS.io, ReviewGrower Lite
no first choiceagainst: Birdeye, Reputation, Reviews Solved, SOCi
MiniMax M2.5Birdeye
Five alternativesCapterra, G2 Buyer Intent, Reputation, Reviewflowz, TrustRadius
NiceJobChanged
Three alternativesPodium, ReviewTrackers, Reviewflowz
NiceJob, ReviewTrackers
Six alternativesBirdeye, Brand24, HiFiveStar, Podium, Prompt Reviews, ReviewGrower
Grade.us, ReviewGrower Lite
One alternativeBrightLocal
no first choiceagainst: Reputation, Ripoff Report
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:30yes1310 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:13yes15 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:31yes2428 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:35yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:44yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:15yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:19yes024 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:32yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:30yes032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:43yes029 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:25yes097 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:41yes010 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:03yes1216 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:06yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:56yes1120 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:28yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:57yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:39yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:20yes047 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:55yes07 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:46yes041 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:56yes036 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:26yes074 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:21yes024 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:27yes87 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:31yes67 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:09yes819 s
ComparativePerplexity Sonarsonar2026-09-14 23:42yes2018 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:18yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:24yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:37yes018 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:30yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:45yes035 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:46yes036 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:58yes045 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:32yes013 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:02yes812 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:49yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:47yes1817 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:02yes2019 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:50yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:15yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:57yes022 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:57yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:39yes056 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:38yes016 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:03yes042 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:00yes022 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:35no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:27no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:46yes922 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:45yes207 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:45yes06 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:11no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:06yes060 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:35yes04 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:59yes044 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:20yes036 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:43yes096 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:02yes021 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:07yes1410 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:56yes66 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:45yes2624 s
Negative framingPerplexity Sonarsonar2026-09-15 00:43yes205 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:50yes06 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:09yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:35yes029 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:10yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:24no042 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:34yes090 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:18yes025 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:36yes030 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Thryv read as Thryv
Unresolved, counted raw
Avvo
BlooTrue
Clutch
Complaints Board (complaintsboard.com)
Facebook Reviews
FivUpReviews
GradeUs
GummyDrop
Healthgrades
LinkedIn
Localo
LoyaltyLoop
Opineko
ReplyFast
Reviews Solved
Social Places
SocialNinjas
TrustPilot Boost
Discontinued, still offered
No shut-down product was recommended here.

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