Review and reputation management · October 2026 Edition
BrightLocal vs Reputation
Zero of fourteen models named BrightLocal first on the direct prompt; one named Reputation. BrightLocal was named by ten of the fourteen models and Reputation by thirteen and BrightLocal carries 14 labels and Reputation 28, so the shares are not directly comparable.
Named in three categories this edition.
By Reputation.com, Redwood City, United States, founded 2006. Named in three categories this edition.
First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%25%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 9; printed, not drawn.
Labels1428A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, BrightLocal reading right to left. Rank and label count are printed, not drawn.Birdeye was named alongside these two in nine of the fourteen direct answers. Birdeye vs BrightLocal · Birdeye vs Reputation · ReviewTrackers vs BrightLocal
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the review and reputation management page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrightLocalFirst choices, of fourteen modelsReputation
Direct01
Paraphrase003 against Reputation
Comparative00
Budget-constrained10
Scale-constrained00
Negative004 against Reputation
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where BrightLocal and Reputation stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B |
BrightLocal Reputation first choice named as an alternative argued againstblank: not namedEach cell is one answer, BrightLocal on the left and Reputation on the right.The direct prompt
The plain question, one answer per model, grouped by where BrightLocal and Reputation stood in it.
Reputation first, BrightLocal not the choice
1 of 14 modelsBrightLocal was named in the answer but not as the choice, or not at all.Perplexity SonarReputation alternatives: Birdeye, Reviewflowz
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniG2 Buyer Intent alternatives: Birdeye, Reputation
DeepSeek V4 FlashBirdeye alternatives: Grade.us, Reputation, Yext
MiniMax M2.5Birdeye, Podium alternatives: Capterra, G2 Buyer Intent, Grade.us, Reputation
GPT-6 LunaG2 Buyer Intent alternatives: Birdeye, Reputation
Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5G2 Buyer Intent alternatives: Capterra, Clutch, Reviewflowz, TrustRadius
Gemini 3.5 FlashReviewflowz alternatives: Birdeye, HiFiveStar, Sprout Social, Trustpilot
Grok 4.1 FastBirdeye alternatives: Podium, ReviewTrackers, Trustpilot, Yotpo
Mistral SmallBazaarvoice, ReviewTrackers alternatives: Grade.us, Podium
Llama 4 MaverickBazaarvoice, Grade.us, ReviewTrackers
Qwen 3.7 FlashBirdeye, Pulse alternatives: Reviewflowz, TrustRadius, TrustSpot
Kimi K2ReviewTrackers alternatives: G2 Marketing Solutions, Reviewflowz
GLM 4.7 FlashXReviewTrackers alternatives: Capterra, G2 Buyer Intent
Muse Glimmer 30BReviewTrackers alternatives: Birdeye, G2 Marketing Solutions, Podium, Trustpilot
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
BrightLocal leads by five points.
BrightLocal5%#4 of 11Reputation0%#11 of 11Mid-marketThe figures above
Level: the same share of first choices.
BrightLocal2%#4 of 9Reputation2%#5 of 9Enterprise
The order flips: Reputation leads at enterprise.
Reputation24%#2 of 9BrightLocal0%#– of 9What the models said about BrightLocal
No label in this category carried a quote.
What the models said about Reputation
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Platforms to Be Cautious About ... Reputation.com ... BBB rating of D- ... Reputation.com and Yext are the two most consistently flagged *major* platforms in my research.” DeepSeek V4 Flash · negative prompt · hard negative
“avoid Reputation.com unless you're a large enterprise (it starts at ~$520/month and is overly complex for mid-market)” Kimi K2 · paraphrase prompt · hard negative
“its software version receives mixed to negative reviews on platforms like G2 regarding usability and technical reliability” GLM 4.7 FlashX · negative prompt · soft negative
“the strongest single pick from the results is Reputation because G2 explicitly labels it "Best for Mid-Market"” Perplexity Sonar · direct prompt · first choice
“Reputation.com is another strong option, especially for managing customer reviews and local listings” Mistral Small · paraphrase prompt · alternative
“Reputation is another option, particularly if managing multiple locations is central to the job” GPT-6 Luna · direct prompt · alternative
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.