GTM AI Index
Index Marketing Reviews › Enterprise September 2026 Edition

Review and reputation management for enterprise buyers

Asked as “online review management platform”, and as “reputation management tool”, on behalf of an enterprise B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
31% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Birdeye31%20%55endorsed leader
02Reputation18%12%56accepted challenger
03ReviewTrackers2%10%21accepted challenger
04Chatmeter2%0%11accepted challenger
05Sprinklr2%25%12criticized challenger
Show the three products at 0%, ordered by negative rate
08Podium0%47%19criticized challenger
07Yext0%21%19accepted challenger
06SOCi0%0%19accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Birdeye31%
02Reputation18%
03ReviewTrackers2%
04Chatmeter2%
05Sprinklr2%
06SOCi0%
07Yext0%
08Podium0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Birdeye
20%
11 of 55 labels negative · 7 of 12 models · 4 hard negative
“the "reputation management" tools you'll hear about most (Birdeye, Podium, Grade.us, NiceJob, BrightLocal) are **the wrong category**” DeepSeek V4 Flash, paraphrase prompt
Podium
47%
9 of 19 labels negative · 6 of 12 models · 6 hard negative
“Podium is better suited to local service businesses than large multi-location enterprises. Its contract terms and portability issues are genuine liabilities.” DeepSeek V4 Flash, negative prompt
Trustpilot
56%
5 of 9 labels negative · 5 of 12 models · 1 hard negative
“Wrong model for local/service businesses... Annual-only contracts with no mid-term exit.” DeepSeek V4 Flash, negative prompt
GatherUp
80%
4 of 5 labels negative · 4 of 12 models · 2 hard negative
“Platforms That Use Review Gating** **Examples:** GatherUp, ReputationStacker, GoHighLevel - **Why to avoid:**” Mistral Small, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 207 links across 98 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Birdeye11 answers · 21 citations · 3 models
10 answers · 20 citations · 3 models
vendor site · AppFollow9 answers · 10 citations · 2 models
7 answers · 7 citations · 2 models
vendor site · Guideflow6 answers · 6 citations · 2 models
5 answers · 8 citations · 1 model
vendor site · Alchemer4 answers · 4 citations · 1 model
4 answers · 4 citations · 2 models
vendor site · FeedbackRobot4 answers · 4 citations · 2 models
4 answers · 4 citations · 2 models
3 answers · 3 citations · 2 models
vendor site · EmbedSocial3 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best online review management platform for an enterprise B2B company?”Paraphrase“Which reputation management tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade review and reputation management platforms and how do they differ?”Budget-constrained“What is the best online review management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an online review management platform. What should we look at?”Negative“Which review and reputation management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5TrustRadius
Three alternativesBirdeye, PeerSpot, Reputation
BirdeyeChanged
Two alternativesReputation, Sprinklr
Birdeye
Four alternativesCaliber, Reputation, Revuze, Sprinklr
Grade.us
Two alternativesReputation, Reviewflowz
no first choicenothing named
GPT-5.4 miniG2 Marketing Solutions
Three alternativesBirdeye, Sprinklr Social, Yext
ReputationChanged
One alternativeBirdeye
Birdeye, Reputation
Six alternativesBazaarvoice, Podium, ReviewTrackers, SOCi, Sprinklr, Yext
Reputation
Two alternativesBirdeye, Tattle
no first choiceagainst: Gartner Peer Insights
Gemini 3.5 FlashReputation, Reviewflowz
Six alternativesBirdeye, Enterpret, G2 Buyer Intent, Sprinklr, Thematic, TrustRadius
G2 Marketing Solutions, MeltwaterChanged
Five alternativesGartner Peer Insights, Glassdoor & Indeed Enterprise Suite, Medallia, Qualtrics, Sprinklr Insights
no first choiceReviewTrackers
Two alternativesReputation, ReviewInc
against: Birdeye
no first choiceagainst: BrightLocal, Broadly, GoHighLevel, NiceJob, Podium, Yext, Zoho Publish
Perplexity SonarBirdeye
Two alternativesReputation, Sprinklr Social
ReputationChanged
One alternativeBirdeye
Birdeye, Reputation
Seven alternativesBrandwatch, Podium, ReviewTrackers, SOCi, Sprinklr, Sprout Social, Yext
Birdeye
One alternativeReputation
no first choiceagainst: Birdeye, Grade.us, Podium, ReviewTrackers, Trustpilot, Yext
Grok 4.1 FastBirdeye
Three alternativesReputation, ReviewTrackers, Reviewflowz
SprinklrChanged
Three alternativesBirdeye, Brandwatch, Reputation
Birdeye
Four alternativesReputation, ReviewTrackers, SOCi, Yext
EmbedMyReviews
Two alternativesReviewGrower, SocialPilot Reviews
against: Bazaarvoice, Birdeye, Reputation, Sprout Social
no first choiceagainst: Birdeye, GatherUp, Meltwater, NiceJob, Podium, Reputation, ReputationStacker, Sprinklr, Yext
Mistral SmallG2 Marketing Solutions, TrustRadius
Four alternativesBirdeye Reviews AI, Gartner Peer Insights, Reputation, ReviewTrackers
BirdeyeChanged
Four alternativesHootsuite, Reputation, ReviewInc, SOCi
Birdeye
Four alternativesReputation, ReviewGrower, SOCi, Yext
ReviewSense.ai Enterprise
Two alternativesGrade.us, Reply Fast
against: Birdeye, Podium, Reputation
no first choiceagainst: Birdeye, GatherUp, GoHighLevel, Reputation, ReputationStacker, Trustpilot, Yotpo
DeepSeek V4 FlashBirdeye, G2 Buyer Intent
Two alternativesReputation, TrustRadius
against: Podium
MeltwaterChanged
Six alternativesBrandwatch, Five Blocks' AIQ, Profound, Sprinklr, Talkwalker, Trustable Labs
against: Birdeye, BrightLocal, Grade.us, NiceJob, Podium
Birdeye
Six alternativesChatmeter, Reputation, ReviewTrackers, SOCi, Uberall, Yext
against: ReviewGrower
Birdeye
Two alternativesReputation, Yext
against: Sprout Social
Birdeye, Reputation
Two alternativesReviewTrackers, Trustpilot
against: Expert Reputation, Podium, Yotpo
against: Birdeye, GatherUp, Podium, Trustpilot, Yext
Llama 4 MaverickBrandwatch
Four alternativesBazaarvoice, Birdeye, GatherUp, Okendo
ReputationChangedno first choice
Seven alternativesBirdeye, Brand24, Grade.us, Reputation, ReviewTrackers, Sprout Social, Yext
Birdeye
Four alternativesReputation, ReviewTrackers, Trustpilot, Yext
Birdeye
Three alternativesReputation, ReviewTrackers, Sprout Social
nothing named
Qwen 3.7 FlashG2 Buyer Intent
Four alternativesCapterra, Gartner Peer Insights, Resourced, Yotpo
BrandwatchChanged
Three alternativesSprout Social, Talkwalker, Yotpo
Birdeye
Five alternativesPodium, Reputation, ReviewTrackers, Sprout Social, Yext
Reputation
Two alternativesBazaarvoice, Birdeye
Birdeye
Three alternativesReputation, ReviewTrackers, Yext
against: Meltwater, Sprinklr
Kimi K2Reviewflowz
Three alternativesBirdeye, FeedbackRobot, Reputation
BrandwatchChanged
Three alternativesBirdeye, Meltwater, Sprinklr
Birdeye
Seven alternativesBrandwatch, Chatmeter, Podium, Reputation, ReviewTrackers, SOCi, Yext
Chatmeter
Two alternativesReputation, SOCi
against: Birdeye, Grade.us, Sprout Social
Birdeye, Reputationagainst: ReviewTrackersagainst: Birdeye, GatherUp, GoHighLevel, Podium, Reputation, ReputationDefender, ReputationStacker
GLM 4.7 FlashXBirdeye
Four alternativesMeltwater, Reputation, Trustpilot, Yotpo
BirdeyeHeld
Two alternativesReputation, Sprout Social
Birdeye
Five alternativesChatmeter, Reputation, ReviewGrower, SOCi, Yext
EmbedMyReviews, ReviewGrower
One alternativeReputation
against: Trustpilot
no first choiceagainst: BrandYourself, Go Fish Digital, Guaranteed Removals, Igniyte, NetReputation, ReputationAmerica, ReputationDefender, Status Labs, WebiMax
MiniMax M2.5Reputation, Reviewflowz
Two alternativesBazaarvoice, G2 Buyer Intent
against: Trustpilot
BirdeyeChanged
Two alternativesReputation, SOCi
Reputation
Five alternativesBirdeye, ReviewGrower, Reviewflowz, SOCi, Yext – Reviews
ReviewSense.ai Enterprise
One alternativeReviewGrower Agency
against: Birdeye, Reputation
Vanta
Five alternativesDrata, OneTrust, RiskWatch, Secureframe, UpGuard
against: Bazaarvoice, Reputation, Sprinklr
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:59yes86 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:22yes24 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:02yes1923 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:38yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:11yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:48yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:26yes036 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:45yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:54no032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:30yes065 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:53yes0114 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:37yes019 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:57yes87 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:01yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:03yes1324 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:58yes2021 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:33yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:04yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:49yes026 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:37yes03 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:58no028 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:01yes041 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:36yes022 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:58yes010 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:44yes1114 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:08yes415 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:25yes1524 s
ComparativePerplexity Sonarsonar2026-09-15 01:17yes1811 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:08yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:02yes011 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:02yes086 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:23yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:57yes038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:07yes050 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:41yes073 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:08yes023 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:23yes87 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:10yes36 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:47yes1821 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:10yes207 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:05yes011 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:29yes010 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:35yes056 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:40yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:53yes039 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:05yes046 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:12yes0112 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:40yes048 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:30yes1312 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:05yes39 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:57no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:08yes208 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:31yes010 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:21no09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:35yes069 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:57yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:42yes062 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:34yes046 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:14yes0148 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:12yes076 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:30yes2416 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:24yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:26yes1629 s
Negative framingPerplexity Sonarsonar2026-09-15 01:33yes208 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:28yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:56yes07 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:14yes045 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:58yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:55no033 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:24yes056 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:05yes026 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:05yes042 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Berpyo
Birdeye Reviews AI
Bitsight
Built In's EBR score
Caliber
ComplyScore
DefendMyRep
Five Blocks' AIQ
Glassdoor & Indeed Enterprise Suite
Go Fish Digital
Igniyte
LogicGate
Partoo
ReputationAmerica
Resourced (by Salesforce)
ReviewGrower Agency
Revinate
Revuze
RiskWatch
SecurityScorecard
SocialPilot Reviews
Sprinklr Insights
Sprinto
Tattle
TheBestReputation
Thoropass
Trustable Labs
UpGuard
WebiMax
Widewail
Yext – Reviews
Zoho Publish
Discontinued, still offered
No shut-down product was recommended here.
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