Every category where a model named Sprinklr for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Search and social advertising platforms	Marketing	2%	17 of 137	0%	4	under 10 labels · led by Google Ads at 10%
Social media management	Marketing	0%	59 of 59	62%	16	criticized challenger
Review and reputation management	Marketing	0%	103 of 103	75%	4	under 10 labels · led by Birdeye at 26%
Customer intelligence and data science	GTM data and infrastructure	0%	85 of 158	0%	2	under 10 labels · led by Google Analytics 4 at 16%
PR and media monitoring	Marketing	0%	25 of 65	0%	2	under 10 labels · led by Muck Rack at 24%
Content marketing platforms	Marketing	0%	93 of 159	0%	1	under 10 labels · led by HubSpot Content Hub at 30%

Movement

This is the first edition on this tier, so no move can be computed for Sprinklr yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Sprinklr across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	2	3
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	0	0	3	3
Perplexity Sonar	0	0	0	1	1
Grok 4.1 Fast	0	1	1	0	2
Mistral Small	0	0	0	1	1
DeepSeek V4 Flash	0	1	1	3	5
Llama 4 Maverick	0	0	3	0	3
Qwen 3.7 Flash	1	1	1	1	4
Kimi K2	0	2	1	1	4
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct19 labels3

Paraphrase22 labels6

Comparative34 labels8not counted in share

Budget-constrained15 labels2

Scale-constrained29 labels5

Negative47 labels6not counted in share

First choiceAlternativeMentionNegative166 labels in all, every segment counted; 16 of the 30 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Look closely at Smartly.io or Sprinklr.” Qwen 3.7 Flash · Paid ads · scale prompt · first choice

“Best For: Massive multinational corporations ... that need to unify support and PR operations.” Qwen 3.7 Flash · PR · comparative prompt · alternative

“Full customer experience management | Sprinklr, Khoros (if social is mission-critical)” Kimi K2 · Social media · scale prompt · alternative

“Large enterprise with massive scale \u2192 Sprinklr” DeepSeek V4 Flash · Social media · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise platform with complex, potentially exploitative pricing structures” Mistral Small · Social media · negative prompt · hard negative

“Avoid enterprise tools (Sprout Social, Hootsuite, Sprinklr)” DeepSeek V4 Flash · Social media · budget prompt · hard negative

“Sprinklr — notoriously complex, opaque pricing” DeepSeek V4 Flash · Social media · negative prompt · hard negative

“If a platform (such as Sprinklr or Meltwater) refuses to list transparent pricing ... expect enterprise-level contracts with high-pressure sales tactics.” Gemini 3.5 Flash · Social media · negative prompt · soft negative

Named alongside

The products named in the same answers as Sprinklr, over the 166 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sprinklr was named but was not.

ProductSame answerTook the first choice insteadHead to head

Sprout Social86 of 16613Not in the top three

Hootsuite84 of 1666Not in the top three

Buffer33 of 1667Not in the top three

Brandwatch33 of 1661Not in the top three

Oktopost31 of 1667Not in the top three

Khoros29 of 1660Not in the top three

Meltwater27 of 1667Not in the top three

Agorapulse26 of 1662Not in the top three

Skai22 of 1669Not in the top three

Marin Software20 of 1663Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sprinklr. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 36 of the 166 answers that named Sprinklr and are not a share of its labels.

Domains cited

sprinklr.comYour site12

learn.g2.com11

g2.com10

buffer.com9

sproutsocial.com9

zapier.com8

guideflow.com7

linkedin.com7

efficient.app6

napoleoncat.com6

Seventy-three of the eighty-five domain citations in answers naming Sprinklr came from somebody else's page.

Pages cited

buffer.com/resources/best-social-media-management-tools8

zapier.com/blog/best-social-media-management-tools7

efficient.app/best/social-media-management5

learn.g2.com/best-social-media-management-tools5

napoleoncat.com/blog/social-media-management-tools5

appfollow.io/blog/reputation-management-software4

linkedin.com/pulse/best-social-media-management-tools-2026-10-platforms-compared-kumar-jis4

posteverywhere.ai/blog/best-social-media-management-tools4

Pages are listed as the models cited them.

Names read as Sprinklr

What the judge wrote, as written, with how often. The vendor table decides that these count as Sprinklr; a claim can dispute any of them.

Sprinklr (Sprinklr Social) 1

The company

Sprinklr.

Website: sprinklr.com
Headquarters: New York City, United States
Founded: 2009
Ownership: Public, CXM on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sprinklr's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sprinklr, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at sprinklr.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.