Every category where a model named Sprinklr for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee advocacy platforms	Marketing	0%	64 of 64	67%	3	under 10 labels · led by DSMN8 at 21%
PR and media monitoring	Marketing	0%	16 of 47	0%	3	under 10 labels · led by Muck Rack at 30%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Search and social advertising platforms	Marketing	0%	61 of 113	33%	3	under 10 labels · led by Google Ads at 13%	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Community platforms	Customer	0%	36 of 75	0%	2	under 10 labels · led by Bettermode at 29%	newNew since September 2026: not ranked then, 0% now.
Review and reputation management	Marketing	0%	81 of 92	50%	2	under 10 labels · led by Birdeye at 18%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
AI visibility and answer engine tracking tools	Marketing	0%	88 of 90	100%	1	under 10 labels · led by Otterly at 20%	newNew since September 2026: not ranked then, 0% now.
Brand protection platforms	Marketing	0%	75 of 84	0%	1	under 10 labels · led by Red Points at 40%
Chatbots and conversational AI for support	Customer	0%	92 of 114	0%	1	under 10 labels · led by Intercom Fin AI Agent at 41%	newNew since September 2026: not ranked then, 0% now.
Creative automation platforms	Marketing	0%	90 of 109	0%	1	under 10 labels · led by Bannerflow at 19%
Customer feedback and surveys	Customer	0%	80 of 84	100%	1	under 10 labels · led by CustomerGauge at 24%	newNew since September 2026: not ranked then, 0% now.
Customer support and helpdesk	Customer	0%	39 of 55	0%	1	under 10 labels · led by Zendesk Support Suite at 31%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Sprinklr yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Sprinklr across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	1	0	1	2
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	2	0	2
Grok 4.20	0	1	1	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	1	2	1	4
Kimi K2	1	0	1	2
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	0	1	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels1

Paraphrase17 labels2

Comparative41 labels1not counted in share

Budget-constrained9 labelsNone

Scale-constrained9 labels1

Negative20 labels1not counted in share

First choiceAlternativeMentionNegative106 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Sprinklr if your team is very focused on social advertising governance, collaboration, and enterprise-grade workflow/brand compliance” GPT-5.4 mini · Paid ads · paraphrase prompt · alternative

“Choose Sprinklr when governance, compliance, and unified customer experience are priorities” Kimi K2 · Paid ads · comparative prompt · alternative

“If your company already uses Sprinklr for social media management and you want to unify PR” MiniMax M2.5 · PR · paraphrase prompt · alternative

“or Sprinklr as an all-in-one alternative” Qwen 3.7 Flash · PR · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid for Mid-Market: Qualtrics / Medallia / Sprinklr” Kimi K2 · Feedback · paraphrase prompt · hard negative

“avoiding the overwhelming complexity of enterprise-level stacks like Brandwatch or Sprinklr” Qwen 3.7 Flash · AI visibility · direct prompt · soft negative

“Custom quotes from Sprinklr, GaggleAMP, or Sociuu can balloon for SMBs.” Grok 4.20 · Employee advocacy · negative prompt · soft negative

“Likely more than a small team needs if all it wants is bid automation.” GPT-6 Luna · Paid ads · comparative prompt · soft negative

Named alongside

The products named in the same answers as Sprinklr, over the 106 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sprinklr was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Skai20 of 1069Not among the top eight

Reputation17 of 1064Not among the top eight

Meltwater16 of 1065Not among the top eight

Birdeye15 of 1064Not among the top eight

Marin Software15 of 1062Not among the top eight

Brandwatch15 of 1060Not among the top eight

Adobe Advertising13 of 1062Not among the top eight

CisionOne12 of 1063Not among the top eight

EveryoneSocial12 of 1063Not among the top eight

Yext12 of 1061Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sprinklr. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 99 of the 106 answers that named Sprinklr and are not a share of its labels.

Domains cited

g2.com38

guideflow.com33

sprinklr.comYour site24

thecmo.com20

learn.g2.com19

gartner.com16

cxtoday.com15

worldmetrics.org15

blog.hootsuite.com14

blog.hubspot.com14

184 of the 208 domain citations in answers naming Sprinklr came from somebody else's page.

Pages cited

blog.hootsuite.com/employee-advocacy-tools12

usa.inquirer.net/191823/best-reputation-management-software11

guideflow.com/blog/customer-community-software10

supergrow.ai/blog/employee-advocacy-tools10

cxtoday.com/community-social-engagement/customer-community-platforms-20269

guideflow.com/blog/best-employee-advocacy-software-tools9

adstellar.ai/blog/paid-social-campaign-management-software8

thecmo.com/tools/customer-community-software8

Pages are listed as the models cited them.

Search and answers

sprinklr.com ranks 7 on Google for the category's searches. In the answers, Sprinklr takes 0% of first choices and DSMN8 takes 21%.

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In search

Google, US estimates

Position for “employee advocacy platform”

–

not in the top ten

Position for “best employee advocacy platform”

Searches for its name, Google: 14,800 a month (“sprinklr”)
AI search demand for its name, est.: 464 a month
Organic visits to its site: about 331,213 a month
Searches its site ranks for: 33,325 · 2,048 in the top three
Sites linking to it: 21,185
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

12 ads · 12 text · 4 shown in the last 30 days

First shown October 2022, as Sprinklr, verified. Ads started 2025-10 to 2026-09: 8 in the year, 4 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 64 of 64 in employee advocacy

Segment leader

21%

DSMN8

First choices: 4 across its categories
Named in: 106 answers
Its own site cited: in 99 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sprinklr.com

7,762

subdomains included

Content

2,725

counted in the table below

Documentation

Product · Integration

151 · 0

Kind	Pages	Last 90 days	Latest
Blog	1,983	4	2026-09-23
News or press	266	1	2026-09-02
Conference or event	219	undated
Podcast or video	94	undated
Webinar or virtual event	55	undated
Report or ebook	51	0	2026-02-03
Comparison	46	0	2026-04-16
Glossary or explainer	8	0	2024-04-08
Template or tool	2	0	2024-09-19
Case study	1	undated

Most recent

2026-09-23Race for chatgpt advertising has begun get sprinklr blog
2026-09-07New playbook for enterprise paid social operations blog
2026-09-02Press Releases news or press
2026-08-17Brand compliance blog
2026-07-24Why brands get cited in ai answers blog
2026-04-16Agentic ai vs mcp comparison

How it is countedHide how it is counted

Every page sprinklr.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Sprinklr

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sprinklr.

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On record

Wikidata

Website: sprinklr.com
Headquarters: New York City, United States
Founded: 2009
Ownership: Public, CXM on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: The definitive AI‑native platform for extraordinary customer experiences
sprinklr.com
For: thousands of the world’s largest enterprises
sprinklr.com
Integrations claimed: 70 sprinklr.com/products
Certifications: ISO/IEC 27001ENSFedRAMP LI-SaaSSOC 1SOC 2SOC 3C5PCI DSS
Customers named: MicrosoftDow3MUmniahAramexAcerNorthwestern MutualUber
Not stated on the pages read: Price, starting price, free plan or trial, hosting

What Sprinklr's own pages state, read September 28, 2026: sprinklr.com, trust.sprinklr.com, sprinklr.com/products, sprinklr.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sprinklr's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sprinklr, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sprinklr by email, built from the raw record of the edition. It shows:

where Sprinklr is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Sprinklr, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.