Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 45 → 17 of 86
7 categories · RankedBrandwatch
165Judge labels
1First choices
46Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in PR for mid-market buyers
Rank 20 of 92 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 2 labels there were negative.
What the models named instead of Brandwatch →By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market20 of 92
2%2 labels
under the label threshold
Enterprise21 of 88
0%6 labels
under the label threshold
In reviews · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Brandwatch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Review and reputation management | Marketing | 2% | 20 of 92 | 0% | 2 | under 10 labels · led by Birdeye at 18% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| PR and media monitoring | Marketing | 0% | 11 of 47 | 17% | 23 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 53 of 172 | 25% | 8 | under 10 labels · led by Apollo.io at 17% | |
| Competitive intelligence tools | Marketing | 0% | 20 of 86 | 14% | 7 | under 10 labels · led by Kompyte at 38% | |
| Social media management | Marketing | 0% | 19 of 53 | 14% | 7 | under 10 labels · led by Sprout Social at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Brand protection platforms | Marketing | 0% | 79 of 84 | 50% | 2 | under 10 labels · led by Red Points at 40% | |
| AI visibility and answer engine tracking tools | Marketing | 0% | 86 of 90 | 100% | 1 | under 10 labels · led by Otterly at 20% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Brandwatch held within the floor in all seven categories: no change cleared 11 points.
Best category · Reviews · by segment
Enterprise▼−6Since September 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 6% in September 2026
Inside the floor by 5 pointsRank 3 → 19 of 84
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Reviews | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 45 → 20 of 92 |
| PR | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 11 of 47 |
| Market intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 53 of 172, unchanged |
| Competitive intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 20 of 86, unchanged |
| Social media | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 19 of 53 |
| Brand protection | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 79 of 84, unchanged |
| AI visibility | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 86 of 90, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Brandwatch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Brandwatch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 3 | 2 | 5 |
| Grok 4.20 | 0 | 4 | 2 | 0 | 6 |
| Mistral Small | 1 | 2 | 2 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 2 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 3 | 2 | 6 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 1 | 4 |
| MiniMax M2.5 | 0 | 1 | 1 | 2 | 4 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 3 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct20 labelsNone
Paraphrase18 labels1
Comparative48 labelsNone
Budget-constrained12 labelsNone
Scale-constrained28 labelsNone
Negative39 labelsNone
First choiceAlternativeMentionNegative165 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I recommend Brandwatch or Meltwater as your reputation management tool” Mistral Small · Reviews · paraphrase prompt · first choice
“Superior for nuanced social/consumer analysis (e.g., sarcasm detection); less broadcast/print than Meltwater” Grok 4.20 · PR · comparative prompt · alternative
“Trade-offs: Steeper learning curve, enterprise-only pricing, multiple acquired tools with separate logins” Kimi K2 · PR · comparative prompt · alternative
“Brandwatch has unmatched historical social data ... The Catch: It is not a traditional PR tool.” Gemini 3.5 Flash · PR · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Opaque pricing, requires demo, typically enterprise-level” Kimi K2 · PR · budget prompt · hard negative
“Brandwatch: If you only care about earned media coverage and not social listening, as 80% of its features focus on Twitter, Reddit, and Instagram sentiment.” Llama 4 Maverick · PR · negative prompt · soft negative
“one comparison found Agorapulse outperforming it in most usability, support, and value categories, which suggests careful evaluation before committing” Perplexity Sonar · Social media · negative prompt · soft negative
“Tools like Mention and Brandwatch ... are not substitutes for market intelligence, patent intelligence, or financial research” Perplexity Sonar · Competitive intel · negative prompt · soft negative
Named alongside
The products named in the same answers as Brandwatch, over the 165 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brandwatch was named but was not.ShowHide
Named alongside
The products named in the same answers as Brandwatch, over the 165 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brandwatch was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Brandwatch. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 149 of the 165 answers that named Brandwatch and are not a share of its labels.
Domains cited
meltwater.com67
g2.com54
pr.co46
learn.g2.com44
brand24.com43
onclusive.com43
guideflow.com41
thecmo.com41
blog.hootsuite.com37
improvado.io37
453 of the 453 domain citations in answers naming Brandwatch came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
brandwatch.com is not in Google's top ten for any of the category's searches. In the answers, Brandwatch takes 2% of first choices and Birdeye takes 18%.ShowHide
Search and answers
brandwatch.com is not in Google's top ten for any of the category's searches. In the answers, Brandwatch takes 2% of first choices and Birdeye takes 18%.
ShowHideIn search
Google, US estimatesPosition for “online review management platform”
–
not in the top ten
Position for “best online review management platform”
–
not in the top ten
- Searches for its name, Google
- 6,600 a month (“brandwatch”)
- AI search demand for its name, est.
- 133 a month
- Organic visits to its site
- about 119,214 a month
- Searches its site ranks for
- 22,389 · 580 in the top three
- Sites linking to it
- 26,367
- Paid Google search
- 4 searches its ads show for, about 28 clicks and $585 a month (estimate)
In answers
This editionShare of first choices
2%
rank 20 of 92 in reviews
Segment leader
18%
Birdeye
- First choices
- 1 across its categories
- Named in
- 165 answers
- Its own site cited
- in 149 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on brandwatch.com
7,055
subdomains included
Content
1,768
counted in the table below
Documentation
138
Product · Integration
23 · 18
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 976 | 8 | 2026-09-28 | Social media, SEO | |
| Report or ebook | 274 | 0 | 2025-10-10 | Social media | |
| Webinar or virtual event | 271 | 1 | 2026-07-15 | Social media | |
| News or press | 124 | 0 | 2026-04-01 | Content marketing, Influencer | |
| Case study | 96 | 2 | 2026-09-16 | ||
| Comparison | 10 | 0 | 2025-12-09 | ||
| Glossary or explainer | 9 | 0 | 2025-11-05 | ||
| Conference or event | 6 | 0 | 2020-08-10 | ||
| Podcast or video | 2 | undated |
Most recent
- 2026-09-285 social media news stories you need to read this week blog
- 2026-09-24Consumer intelligence wins blog
- 2026-09-16Mymichigan health case study
- 2026-09-09Prosci case study
- 2026-08-14Campaign measurement social search signals blog
- 2026-08-13Why enterprises need purpose built ai blog
How it is countedHide how it is counted
Every page brandwatch.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Brandwatch
What the judge wrote, as written, with how often. The vendor table decides that these count as Brandwatch; a claim can dispute any of them.
Brandwatch (formerly Falcon.io) 1Brandwatch (now Cision) 1Brandwatch (now part of Meltwater) 1Brandwatch (now part of Sprinklr) 1Brandwatch / CisionOne 1
Follow Brandwatch
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Brandwatch.ShowHide
The company
Brandwatch.
ShowHideOn record
Wikidata- Website
- brandwatch.com
- Headquarters
- Brighton and Hove, United Kingdom
- Founded
- 2005
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- AI-powered social media management, consumer intelligence, and influencer marketing suite
- For
- businesses; enterprise
- Price stated
- custom plans across three solutions brandwatch.com/plans
- Free plan or trial
- free demo brandwatch.com/plans
- Customers named
- Virgin HolidaysOnePlusMetiaBimboBBCBank of AmericaMyMichigan HealthProsci
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Brandwatch's own pages state, read September 28, 2026: brandwatch.com, brandwatch.com/plans, brandwatch.com/social-media-glossary/compliance, brandwatch.com/use-cases, brandwatch.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brandwatch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brandwatch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Brandwatch by email, built from the raw record of the edition. It shows:
- where Brandwatch is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Brandwatch, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.