Every category where a model named Brandwatch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
PR and media monitoring	Marketing	0%	13 of 65	32%	25	criticized challenger
Influencer platforms	Marketing	0%	32 of 79	17%	6	under 10 labels · led by Favikon at 27%
Review and reputation management	Marketing	0%	45 of 103	25%	4	under 10 labels · led by Birdeye at 26%
Social media management	Marketing	0%	26 of 59	25%	4	under 10 labels · led by Sprout Social at 37%
Customer intelligence and data science	GTM data and infrastructure	0%	131 of 158	100%	1	under 10 labels · led by Google Analytics 4 at 16%

Movement

This is the first edition on this tier, so no move can be computed for Brandwatch yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Brandwatch across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	2	0	0	2
Gemini 3.5 Flash	3	1	2	6
Perplexity Sonar	1	1	1	3
Grok 4.1 Fast	1	2	1	4
Mistral Small	2	1	3	6
DeepSeek V4 Flash	1	4	0	5
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	1	1	2	4
Kimi K2	1	0	1	2
GLM 4.7 FlashX	1	2	1	4
MiniMax M2.5	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels1

Paraphrase17 labels2

Comparative38 labelsNone

Budget-constrained8 labelsNone

Scale-constrained19 labelsNone

Negative33 labelsNone

First choiceAlternativeMentionNegative127 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Meltwater, Brandwatch, and Talkwalker offer global news coverage with broadcast media monitoring and AI-powered analytics.” Claude Haiku 4.5 · PR · comparative prompt · alternative

“Meltwater or Brandwatch: ... these suites bundle robust influencer discovery and campaign management” Gemini 3.5 Flash · Influencer · scale prompt · alternative

“Strong focus on deep social listening and consumer intelligence paired with solid publishing workflows.” Gemini 3.5 Flash · Social media · scale prompt · alternative

“Choose Brandwatch if: You're a consumer-facing brand that needs sophisticated social listening” Kimi K2 · PR · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise alternatives (like Brandwatch or Meltwater) are often prohibitively expensive and overly complex for a mid-market team” Gemini 3.5 Flash · Reviews · paraphrase prompt · soft negative

“some platforms are cautioned against, such as Brandwatch if you only care about earned media coverage, not social listening” Llama 4 Maverick · PR · negative prompt · soft negative

“Brandwatch (Comm100) Data Integrity: ... faced investigations regarding fake influencers on their own platform” Qwen 3.7 Flash · PR · negative prompt · soft negative

“like Cision, Meltwater, and Brandwatch (which easily cost thousands of dollars per year) are off the table” Gemini 3.5 Flash · PR · budget prompt · soft negative

Named alongside

The products named in the same answers as Brandwatch, over the 127 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brandwatch was named but was not.

ProductSame answerTook the first choice insteadHead to head

Meltwater92 of 12727Not in the top three

Cision62 of 1278Not in the top three

Muck Rack51 of 1279Not in the top three

Talkwalker47 of 1270Not in the top three

Sprout Social43 of 1275Not in the top three

Brand2436 of 12712Not in the top three

Hootsuite35 of 1272Not in the top three

Sprinklr33 of 12713Not in the top three

Onclusive25 of 1271Not in the top three

Mention24 of 1275Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Brandwatch. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 21 of the 127 answers that named Brandwatch and are not a share of its labels.

Domains cited

learn.g2.com11

guideflow.com9

prlab.co9

meltwater.com8

gartner.com7

onclusive.com7

pr.co7

reddit.com7

agilitypr.com6

g2.com6

Seventy-seven of the seventy-seven domain citations in answers naming Brandwatch came from somebody else's page.

Pages cited

prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media8

gartner.com/reviews/market/pr-and-media-monitoring-tools6

improvado.io/blog/best-digital-pr-tools-and-software6

guideflow.com/blog/media-monitoring-software5

pr.co/blog/top-10-pr-software-for-20265

visualping.io/blog/top-pr-monitoring-tools5

brand24.com/blog/media-monitoring-tools4

cloro.dev/blog/media-monitoring-tools4

Pages are listed as the models cited them.

Names read as Brandwatch

What the judge wrote, as written, with how often. The vendor table decides that these count as Brandwatch; a claim can dispute any of them.

Brandwatch (Cision) 1Brandwatch (by Ipsos) 1Brandwatch (formerly Falcon.io) 1Brandwatch (now Cision) 1Comm100/Brandwatch 1

The company

Brandwatch.

Website: brandwatch.com
Headquarters: Brighton and Hove, United Kingdom
Founded: 2005

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brandwatch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brandwatch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at brandwatch.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.