Every category where a model named Hootsuite for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Social media management	Marketing	2%	6 of 59	25%	55	criticized challenger
PR and media monitoring	Marketing	0%	64 of 65	60%	5	under 10 labels · led by Muck Rack at 24%
Search and social advertising platforms	Marketing	0%	129 of 137	50%	4	under 10 labels · led by Google Ads at 10%
Content marketing platforms	Marketing	0%	47 of 159	0%	3	under 10 labels · led by HubSpot Content Hub at 30%
Ecommerce marketing	Marketing	0%	53 of 154	0%	2	under 10 labels · led by HubSpot Marketing Hub at 36%
Mobile apps	Marketing	0%	119 of 136	100%	1	under 10 labels · led by Meta Advantage+ App Campaigns at 15%

Movement

This is the first edition on this tier, so no move can be computed for Hootsuite yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Hootsuite across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	3	2	7
GPT-5.4 mini	0	4	1	1	6
Gemini 3.5 Flash	0	3	0	2	5
Perplexity Sonar	0	2	0	1	3
Grok 4.1 Fast	1	2	1	3	7
Mistral Small	1	0	3	1	5
DeepSeek V4 Flash	1	1	3	2	7
Llama 4 Maverick	0	2	1	0	3
Qwen 3.7 Flash	1	2	2	3	8
Kimi K2	0	3	2	2	7
GLM 4.7 FlashX	1	2	2	2	7
MiniMax M2.5	0	3	1	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct26 labels1

Paraphrase27 labels4

Comparative43 labels7not counted in share

Budget-constrained38 labels1

Scale-constrained24 labels2

Negative48 labels1not counted in share

First choiceAlternativeMentionNegative206 labels in all, every segment counted; 8 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Top for enterprises: Sprout Social (analytics/collaboration), Hootsuite (listening/integrations), Agorapulse (inbox/workflows).” Grok 4.1 Fast · Social media · scale prompt · first choice

“Best for: Large teams and enterprises needing comprehensive features ... Most established platform with extensive integrations” Mistral Small · Social media · comparative prompt · first choice

“It is the most comprehensive platform... Choose Hootsuite if you need enterprise-grade listening and integrations.” Qwen 3.7 Flash · Social media · comparative prompt · first choice

“Best for: Enterprise teams needing broad platform coverage and social listening” DeepSeek V4 Flash · Social media · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Hootsuite: Highest risk score (34/100) due to a long history of pricing complaints, including aggressive auto-renewals, surprise charges after cancellation, and refund difficulties.” Grok 4.1 Fast · Social media · negative prompt · hard negative

“Hootsuite (Exercise High Caution) ... Auto-Renewal and Billing Traps ... surprise charges of $1,000+ that customer service refuses to refund.” Gemini 3.5 Flash · Social media · negative prompt · hard negative

“Why to avoid/caution: They implemented aggressive price increases... Massive price hikes & loss of legacy features” Qwen 3.7 Flash · Social media · negative prompt · hard negative

“Hootsuite has one of the worst complaint records among major tools ... scored it 34/100, among the highest risk” DeepSeek V4 Flash · Social media · negative prompt · hard negative

Named alongside

The products named in the same answers as Hootsuite, over the 206 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hootsuite was named but was not.

ProductSame answerTook the first choice insteadHead to head

Sprout Social168 of 20624Not in the top three

Buffer108 of 20632Not in the top three

Sprinklr84 of 20623Not in the top three

Agorapulse68 of 20610Not in the top three

Later52 of 2061Not in the top three

Metricool46 of 2068Not in the top three

Sendible42 of 2062Not in the top three

SocialPilot41 of 2067Not in the top three

Oktopost40 of 2065Not in the top three

Vista Social36 of 2065Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hootsuite. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 37 of the 206 answers that named Hootsuite and are not a share of its labels.

Domains cited

buffer.com19

sproutsocial.com16

learn.g2.com10

planable.io10

sprinklr.com10

blog.hootsuite.comYour site9

zapier.com9

efficient.app8

hootsuite.comYour site8

thecmo.com8

Ninety of the 107 domain citations in answers naming Hootsuite came from somebody else's page.

Pages cited

buffer.com/resources/best-social-media-management-tools15

zapier.com/blog/best-social-media-management-tools9

efficient.app/best/social-media-management7

learn.g2.com/best-social-media-management-tools6

napoleoncat.com/blog/social-media-management-tools6

sprinklr.com/blog/social-media-management-tools6

blog.hootsuite.com/social-media-management-tools5

linkedin.com/pulse/best-social-media-management-tools-2026-10-platforms-compared-kumar-jis5

Pages are listed as the models cited them.

Names read as Hootsuite

What the judge wrote, as written, with how often. The vendor table decides that these count as Hootsuite; a claim can dispute any of them.

Hootsuite (Enterprise) 1Hootsuite (Talkwalker) 1Hootsuite Business 1Hootsuite Enterprise 1

The company

Hootsuite.

Website: hootsuite.com
Headquarters: Vancouver, Canada
Founded: 2008

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hootsuite's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hootsuite, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hootsuite.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.