Small business▼−6Since September 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 6% in September 2026
Inside the floor by 5 pointsRank 7 → 37 of 37
11 categories · RankedHootsuite
255Judge labels
13First choices
90Negative labels
14 / 14Models named it
11Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
17% in Social media for enterprise buyers
Rank 6 of 53 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 28% of its 64 labels there were negative.
What the models named instead of Hootsuite →By buyer segmentStrongest at enterprise.
Small business38 of 38
0%55 labels
criticized challenger
Mid-market6 of 53
6%64 labels
criticized challenger
Enterprise4 of 55
17%64 labels
accepted challenger
In social media · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Hootsuite for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Social media management | Marketing | 6% | 6 of 53 | 28% | 64 | criticized challenger | ▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 68 of 135 | 33% | 6 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Employee advocacy platforms | Marketing | 0% | 53 of 64 | 33% | 6 | under 10 labels · led by DSMN8 at 21% | |
| PR and media monitoring | Marketing | 0% | 45 of 47 | 67% | 3 | under 10 labels · led by Muck Rack at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 135 of 155 | 50% | 2 | under 10 labels · led by SparkToro at 19% | |
| Ecommerce marketing | Marketing | 0% | 44 of 115 | 0% | 2 | under 10 labels · led by HubSpot Marketing Hub at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 0% | 131 of 157 | 0% | 1 | under 10 labels · led by HubSpot Breeze at 24% | |
| Brand protection platforms | Marketing | 0% | 65 of 84 | 0% | 1 | under 10 labels · led by Red Points at 40% | |
| Competitive intelligence tools | Marketing | 0% | 82 of 86 | 100% | 1 | under 10 labels · led by Kompyte at 38% | |
| Mobile apps | Marketing | 0% | 67 of 117 | 0% | 1 | under 10 labels · led by Customer.io at 17% | goneNot named this edition; 0% in September 2026. |
| Review and reputation management | Marketing | 0% | 83 of 92 | 100% | 1 | under 10 labels · led by Birdeye at 18% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Hootsuite held within the floor in all eleven categories: no change cleared 11 points.
Best category · Social media · by segment
Mid-market▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 2% in September 2026
Inside the floor by 6 pointsRank 6 → 4 of 51
Enterprise▲+6Since September 2026: 9% → 15%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 9% in September 2026
Inside the floor by 5 pointsRank 4 of 53, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Social media | 2% | 7% | ▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 of 53, unchanged |
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 46 → 68 of 135 |
| Employee advocacy | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 53 of 64, unchanged |
| PR | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 62 → 45 of 47 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 135 of 155, unchanged |
| Ecommerce marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 54 → 44 of 115 |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 131 of 157, unchanged |
| Brand protection | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 65 of 84, unchanged |
| Competitive intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 82 of 86, unchanged |
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 110 → 67 of 117 |
| Reviews | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 83 of 92, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Hootsuite across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Hootsuite across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 2 | 2 | 7 |
| GPT-5.4 mini | 0 | 3 | 3 | 0 | 6 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 2 | 5 |
| Perplexity Sonar | 1 | 1 | 1 | 2 | 5 |
| Grok 4.20 | 1 | 1 | 4 | 2 | 8 |
| Mistral Small | 1 | 1 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 2 | 6 |
| Llama 4 Maverick | 0 | 0 | 3 | 1 | 4 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 5 | 8 |
| Kimi K2 | 1 | 2 | 1 | 3 | 7 |
| GLM 4.7 FlashX | 0 | 3 | 2 | 4 | 9 |
| MiniMax M2.5 | 1 | 1 | 4 | 1 | 7 |
| GPT-6 Luna | 0 | 3 | 0 | 2 | 5 |
| Muse Glimmer 30B | 0 | 5 | 1 | 1 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct35 labels1
Paraphrase38 labels7
Comparative53 labels5not counted in share
Budget-constrained38 labels4
Scale-constrained32 labels1
Negative59 labels2not counted in share
First choiceAlternativeMentionNegative255 labels in all, every segment counted; 13 of the 20 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Hootsuite or Sprout Social are the top choices due to their comprehensive features, scalability, and strong analytics” Mistral Small · Social media · paraphrase prompt · first choice
“Choose Hootsuite if you want a broad, mature all-in-one platform for many channels and team workflows.” Perplexity Sonar · Social media · comparative prompt · first choice
“Hootsuite — Best for Enterprise & Heavy Users ... Industry leader with 20+ years of experience” Kimi K2 · Social media · comparative prompt · first choice
“I'd suggest evaluating Sprout Social or Hootsuite for enterprise features” MiniMax M2.5 · Social media · scale prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Generic Social Media Managers (e.g., Basic Hootsuite) ... standard social media management tools are often criticized for treating employees like a broadcast list” GLM 4.7 FlashX · Employee advocacy · negative prompt · hard negative
“The Overpriced "Legacy" Giants (Proceed with Extreme Caution)... Hootsuite has received immense backlash for aggressive pricing increases” Gemini 3.5 Flash · Social media · negative prompt · hard negative
“one 2026 review specifically says small businesses and agencies should stay away because there are better scheduling tools available” Perplexity Sonar · Social media · negative prompt · hard negative
“Frequently criticized for billing issues ... Trustpilot shows many 1-star reviews calling it "scammy" or unreliable.” Grok 4.20 · Social media · negative prompt · hard negative
Named alongside
The products named in the same answers as Hootsuite, over the 255 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hootsuite was named but was not.ShowHide
Named alongside
The products named in the same answers as Hootsuite, over the 255 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hootsuite was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Hootsuite. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 236 of the 255 answers that named Hootsuite and are not a share of its labels.
Domains cited
buffer.com121
blog.hootsuite.comYour site94
blog.hubspot.com87
sproutsocial.com74
socialrails.com65
g2.com62
learn.g2.com60
linkedin.com55
napoleoncat.com53
hootsuite.comYour site49
577 of the 720 domain citations in answers naming Hootsuite came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hootsuite.com is not in Google's top ten for any of the category's searches. In the answers, Hootsuite takes 6% of first choices and Sprout Social takes 30%.ShowHide
Search and answers
hootsuite.com is not in Google's top ten for any of the category's searches. In the answers, Hootsuite takes 6% of first choices and Sprout Social takes 30%.
ShowHideIn search
Google, US estimatesPosition for “social media management platform”
–
not in the top ten
Position for “best social media management platform”
–
not in the top ten
- Searches for its name, Google
- 49,500 a month (“hootsuite”)
- AI search demand for its name, est.
- 1,036 a month
- Organic visits to its site
- about 748,222 a month
- Searches its site ranks for
- 65,354 · 5,632 in the top three
- Sites linking to it
- 113,829
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
6%
rank 6 of 53 in social media
Segment leader
30%
Sprout Social
- First choices
- 13 across its categories
- Named in
- 255 answers
- Its own site cited
- in 236 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hootsuite.com
6,896
subdomains included
Content
2,137
counted in the table below
Documentation
1
Product · Integration
48 · 201
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,389 | 76 | 2026-09-28 | ||
| News or press | 291 | undated | |||
| Report or ebook | 233 | 5 | 2026-08-27 | ||
| Webinar or virtual event | 136 | undated | |||
| Comparison | 28 | 0 | 2026-06-23 | ||
| Case study | 22 | undated | |||
| Template or tool | 19 | 0 | 2026-06-30 | ||
| Conference or event | 13 | 0 | 2023-07-11 | ||
| Glossary or explainer | 6 | 1 | 2026-07-09 |
Most recent
- 2026-09-28Social media tools blog
- 2026-09-28Millennials social media blog
- 2026-09-25Social crm blog
- 2026-09-25Predictive media intelligence blog
- 2026-09-25Hootsuite tips blog
- 2026-09-24Marketing silos blog
How it is countedHide how it is counted
Every page hootsuite.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Hootsuite
What the judge wrote, as written, with how often. The vendor table decides that these count as Hootsuite; a claim can dispute any of them.
Hootsuite Enterprise 4Hootsuite (Enterprise) 1Hootsuite (Parliament) 1Hootsuite (with Parliament) 1Hootsuite Business 1Hootsuite Standard 1Hootsuite Teams 1
Follow Hootsuite
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Hootsuite.ShowHide
The company
Hootsuite.
ShowHideOn record
Wikidata- Website
- hootsuite.com
- Headquarters
- Vancouver, Canada
- Founded
- 2008
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Social Media Marketing & Management Dashboard
- For
- marketers
- Price stated
- No commitment. Just smarter social media management and listening. hootsuite.com
- Starting price
- $99per monthper user/month hootsuite.com/plans
- Free plan or trial
- risk-free trial or demo hootsuite.com
- Integrations claimed
- 100 hootsuite.com · 7 hootsuite.com/plans pages disagree
- Certifications
- G2's #1 best software product for 2026
- Customers named
- Barceló Hotel GroupDaVitaMapfreAntalisAuckland Philharmonia OrchestraHydro-QuébecBarcelo Hotel GroupThe Gym Group
- Not stated on the pages read
- Hosting
What Hootsuite's own pages state, read September 28, 2026: hootsuite.com, hootsuite.com/plans, hootsuite.com/security, hootsuite.com/platform, hootsuite.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hootsuite's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hootsuite, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Hootsuite by email, built from the raw record of the edition. It shows:
- where Hootsuite is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Hootsuite, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.