Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 12 of 37, unchanged
3 categories · RankedLater
77Judge labels
1First choices
21Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Social media for mid-market buyers
Rank 9 of 53 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 19% of its 26 labels there were negative.
What the models named instead of Later →By buyer segmentRead the same way at every buyer size.
Small business12 of 38
0%26 labels
accepted challenger
Mid-market9 of 53
0%26 labels
accepted challenger
Enterprise54 of 55
0%8 labels
under the label threshold
In social media · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Later for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Social media management | Marketing | 0% | 9 of 53 | 19% | 26 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Influencer platforms | Marketing | 0% | 19 of 72 | 0% | 6 | under 10 labels · led by Favikon at 23% | newNew since September 2026: not ranked then, 0% now. |
| Ecommerce marketing | Marketing | 0% | 36 of 115 | 0% | 2 | under 10 labels · led by HubSpot Marketing Hub at 38% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Later held within the floor in all three categories: no change cleared 11 points.
Best category · Social media · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 12 → 9 of 51
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 49 → 52 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Social media | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 9 of 53 |
| Influencer | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 19 of 72, unchanged |
| Ecommerce marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 36 of 115, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Later across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Later across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 2 | 3 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 2 | 0 | 3 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 3 | 1 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 0 | 4 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase4 labelsNone
Comparative25 labels2not counted in share
Budget-constrained15 labels1
Scale-constrained5 labelsNone
Negative24 labels1not counted in share
First choiceAlternativeMentionNegative77 labels in all, every segment counted; 1 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Other options include Later, which is also suitable for small businesses and solo creators on a budget.” Llama 4 Maverick · Social media · budget prompt · alternative
“If Instagram is your primary platform, Later is worth considering for its visual planning tools.” Kimi K2 · Social media · budget prompt · alternative
“Choose Later if your workflow is centered on a content calendar and visual planning.” Perplexity Sonar · Social media · comparative prompt · alternative
“strong if you care most about measurable ROI and unified paid/organic/sales workflows” Perplexity Sonar · Influencer · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Later explicitly tells users not to reuse passwords and not to store highly sensitive data in the platform.” GPT-5.4 mini · Social media · negative prompt · soft negative
“Hootsuite and Later — be careful with renewals, not necessarily the products themselves.” GPT-6 Luna · Social media · negative prompt · soft negative
“too large for lightweight, single-user tools (like Buffer or basic Later plans)” Gemini 3.5 Flash · Social media · scale prompt · soft negative
“Publishing limitations: Can't schedule Stories properly, TikTok music issues” Kimi K2 · Social media · negative prompt · soft negative
Named alongside
The products named in the same answers as Later, over the 77 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Later was named but was not.ShowHide
Named alongside
The products named in the same answers as Later, over the 77 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Later was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Later. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 70 of the 77 answers that named Later and are not a share of its labels.
Domains cited
buffer.com39
later.comYour site25
blog.hootsuite.com24
blog.hubspot.com22
learn.g2.com20
make.com18
g2.com17
hootsuite.com16
agorapulse.com15
socialpilot.co15
186 of the 211 domain citations in answers naming Later came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
later.com is not in Google's top ten for any of the category's searches. In the answers, Later takes 0% of first choices and Sprout Social takes 30%.ShowHide
Search and answers
later.com is not in Google's top ten for any of the category's searches. In the answers, Later takes 0% of first choices and Sprout Social takes 30%.
ShowHideIn search
Google, US estimatesPosition for “social media management platform”
–
not in the top ten
Position for “best social media management platform”
–
not in the top ten
- Searches for its name, Google
- 74,000 a month (“later”)
- AI search demand for its name, est.
- 108,083 a month
- Organic visits to its site
- about 549,193 a month
- Searches its site ranks for
- 44,026 · 3,613 in the top three
- Sites linking to it
- 33,038
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 9 of 53 in social media
Segment leader
30%
Sprout Social
- First choices
- 1 across its categories
- Named in
- 77 answers
- Its own site cited
- in 70 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on later.com
1,834
subdomains included
Content
1,208
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 855 | 70 | 2026-09-24 | Social media, Influencer | |
| Podcast or video | 157 | 0 | 2024-05-01 | SEO, Social media | |
| Case study | 62 | 0 | 2024-11-15 | ||
| Report or ebook | 52 | 0 | 2025-09-17 | Influencer | |
| Comparison | 31 | 0 | 2026-02-10 | ||
| Webinar or virtual event | 23 | undated | |||
| Glossary or explainer | 9 | 0 | 2026-06-19 | ||
| Conference or event | 7 | undated | |||
| Template or tool | 6 | 0 | 2026-04-17 | ||
| News or press | 6 | 0 | 2021-09-17 |
Most recent
- 2026-09-24The data behind youtubes full funnel advantage and what to do with it blog
- 2026-09-18New research how to win ai search with creators blog
- 2026-09-14New york fashion week lessons what modern brand marketing needs next blog
- 2026-09-01How to earn your first 100 with affiliate links on later blog
- 2026-09-01Later desktop dashboard blog
- 2026-09-01How to link with later blog
Events in person
Upcoming
- November 17, 2026Later Creator LiveSecond, NYC · hosts
Last twelve months
- October 6, 2026Made You Look Tour The NYC EditLudlow House · hosted
As the event pages on later.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page later.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Later
What the judge wrote, as written, with how often. The vendor table decides that these count as Later; a claim can dispute any of them.
Later (Mavrck) 1
Follow Later
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Later is its own company.ShowHide
The company
Later is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Influencer marketing and social media management
- For
- enterprise brands, creators, social media managers
- Price stated
- Compare plans + features later.com
- Starting price
- 18.75 later.com/pricing
- Free plan or trial
- Start free trial later.com
- Integrations claimed
- 8 later.com/pricing
- Customers named
- At HomeEl Pollo LocoCrumblTapatioHabit Burger & GrillFive BelowAmerican GirlAmerican Greetings
- Not stated on the pages read
- Certifications, hosting
What Later's own pages state, read September 28, 2026: later.com, later.com/pricing, later.com/case-studies, later.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Later's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Later, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Later by email, built from the raw record of the edition. It shows:
- where Later is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Later, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.