Every category where a model named Sprout Social for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Social media management	Marketing	30%	1 of 53	16%	61	endorsed leader	▼−3Since September 2026: 37% → 34%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Employee advocacy platforms	Marketing	2%	15 of 64	33%	9	under 10 labels · led by DSMN8 at 21%
Review and reputation management	Marketing	0%	36 of 92	17%	6	under 10 labels · led by Birdeye at 18%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Search and social advertising platforms	Marketing	0%	40 of 113	20%	5	under 10 labels · led by Google Ads at 13%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Market intelligence platforms	GTM data and infrastructure	0%	156 of 172	50%	4	under 10 labels · led by Apollo.io at 17%
Audience and consumer insights platforms	Marketing	0%	132 of 155	33%	3	under 10 labels · led by SparkToro at 19%
Competitive intelligence tools	Marketing	0%	26 of 86	0%	3	under 10 labels · led by Kompyte at 38%
Influencer platforms	Marketing	0%	27 of 72	0%	3	under 10 labels · led by Favikon at 23%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Content marketing platforms	Marketing	0%	80 of 135	0%	2	under 10 labels · led by HubSpot Content Hub at 33%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce marketing	Marketing	0%	75 of 115	0%	1	under 10 labels · led by HubSpot Marketing Hub at 38%	newNew since September 2026: not ranked then, 0% now.
PR and media monitoring	Marketing	0%	36 of 47	0%	1	under 10 labels · led by Muck Rack at 30%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Sprout Social held within the floor in all eleven categories: no change cleared 11 points.

Best category · Social media · by segment

Small business▼−1Since September 2026: 4% → 2%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 4% in September 2026

Inside the floor by 10 pointsRank 11 of 37, unchanged

Mid-market▼−3Since September 2026: 37% → 34%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

34%from 37% in September 2026

Inside the floor by 8 pointsRank 1 of 51, unchanged

Enterprise▲+8Since September 2026: 20% → 27%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

27%from 20% in September 2026

Inside the floor by 3 pointsRank 2 → 1 of 53

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Social media	37%	34%	▼−3Since September 2026: 37% → 34%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 1 of 53, unchanged
Employee advocacy	0%	2%	newNew since September 2026: not ranked then, 2% now.	New this edition	Rank 15 of 64, unchanged
Reviews	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 30 → 36 of 92
Paid ads	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 68 → 40 of 113
Market intelligence	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 156 of 172, unchanged
Audience insights	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 132 of 155, unchanged
Competitive intel	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 26 of 86, unchanged
Influencer	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 58 → 27 of 72
Content marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 90 → 80 of 135
Ecommerce marketing	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 75 of 115, unchanged
PR	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 58 → 36 of 47

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Sprout Social across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	1	1	5
GPT-5.4 mini	0	2	3	0	5
Gemini 3.5 Flash	1	5	2	3	11
Perplexity Sonar	3	1	1	2	7
Grok 4.20	1	2	3	0	6
Mistral Small	2	1	2	0	5
DeepSeek V4 Flash	1	3	0	2	6
Llama 4 Maverick	0	0	2	2	4
Qwen 3.7 Flash	3	2	4	1	10
Kimi K2	1	6	1	3	11
GLM 4.7 FlashX	1	3	4	2	10
MiniMax M2.5	3	2	6	0	11
GPT-6 Luna	0	2	0	1	3
Muse Glimmer 30B	0	3	0	1	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct48 labels10

Paraphrase39 labels15

Comparative72 labels3not counted in share

Budget-constrained42 labels3

Scale-constrained35 labels5

Negative60 labels4not counted in share

First choiceAlternativeMentionNegative296 labels in all, every segment counted; 33 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Highly intuitive; forces standardization. Excellent approval workflows and "Listening" modules. Strong support for mid-market scaling.” Qwen 3.7 Flash · Social media · scale prompt · first choice

“Oktopost (for revenue focus) or Sprout Social (for brand/cx focus) are the strongest strategic investments.” Qwen 3.7 Flash · Social media · paraphrase prompt · first choice

“Sprout Social is frequently highlighted as the top all-in-one solution for mid-market B2B companies” Mistral Small · Social media · direct prompt · first choice

“I'd recommend Sprout Social if your main goal is to help employees share company content on social” Perplexity Sonar · Employee advocacy · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“criticized for turning employees into unpaid marketing channels on their personal accounts include PostBeyond, Sprout Social, EveryoneSocial, DSMN8, Bambu, and Hootsuite Amplify” Llama 4 Maverick · Employee advocacy · negative prompt · hard negative

“Options to Avoid on a Tight Budget: Sprout Social (Bambu): $249+/user/month — way too expensive” DeepSeek V4 Flash · Employee advocacy · budget prompt · hard negative

“Avoid Hootsuite and Sprout Social for now \u2014 they start at $99-$199/month” Kimi K2 · Social media · budget prompt · hard negative

“Avoid enterprise platforms like ... Sprout Social's advocacy add-on” Kimi K2 · Employee advocacy · budget prompt · hard negative

Named alongside

The products named in the same answers as Sprout Social, over the 296 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sprout Social was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Hootsuite189 of 29611Compare →

Buffer108 of 29638Compare →

Sprinklr Social73 of 29616Not among the top eight

Agorapulse71 of 2966Compare →

Oktopost60 of 29624Compare →

Later48 of 2962Not among the top eight

Brandwatch39 of 2960Not among the top eight

SocialPilot38 of 2965Not among the top eight

Zoho Social37 of 2963Compare →

Metricool27 of 2966Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sprout Social. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 276 of the 296 answers that named Sprout Social and are not a share of its labels.

Domains cited

buffer.com130

blog.hootsuite.com104

sproutsocial.comYour site96

blog.hubspot.com92

g2.com83

learn.g2.com82

socialrails.com60

linkedin.com54

guideflow.com50

napoleoncat.com49

704 of the 800 domain citations in answers naming Sprout Social came from somebody else's page.

Pages cited

buffer.com/resources/best-social-media-management-tools112

blog.hubspot.com/marketing/best-social-media-management-tools71

napoleoncat.com/blog/social-media-management-tools44

zapier.com/blog/best-social-media-management-tools40

socialrails.com/blog/best-social-media-management-tools-for-enterprises39

make.com/en/blog/best-social-management-tools37

socialrails.com/blog/b2b-social-media-software-solutions32

learn.g2.com/best-social-media-management-tools29

Pages are listed as the models cited them.

Search and answers

Where Sprout Social stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “social media management platform”

Position for “best social media management platform”

–

not in the top ten

Searches for its name, Google: 49,500 a month (“sprout social”)
AI search demand for its name, est.: 719 a month
Organic visits to its site: about 932,473 a month
Searches its site ranks for: 56,899 · 5,972 in the top three
Sites linking to it: 70,595
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

120+ ads · 120 text · 120 shown in the last 30 days

First shown April 2025, as Sprout Social, Inc., verified. Ads started 2025-10 to 2026-09: 115 in the year, 5 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

30%

rank 1 of 53 in social media

First choices

across its categories

Named in: 296 answers
Its own site cited: in 276 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sproutsocial.com

3,942

subdomains included

Content

2,163

counted in the table below

Documentation

1,522

Product · Integration

6 · 1

Kind	Pages	Last 90 days	Latest	Categories named
Blog	1,424	5	2026-09-24	SEO, Social media
Report or ebook	176	6	2026-08-07	SEO, Social media
Glossary or explainer	114	4	2026-09-25
Webinar or virtual event	107	5	2026-08-17	CRM, Social media
News or press	95	6	2026-09-16	Influencer
Case study	71	5	2026-08-29
Template or tool	68	2	2026-08-17	Social media
Comparison	58	1	2026-07-07
Podcast or video	30	0	2025-04-08
Conference or event	20	0	2026-05-14

Most recent

2026-09-25Native advertising glossary or explainer
2026-09-24Holiday shopping trends blog
2026-09-24Evergreen content glossary or explainer
2026-09-17Social media discoverability blog
2026-09-16Social media saturation blog
2026-09-16Consumers plan to spend less this holiday season and turn to social for entire shopping journey news or press

How it is countedHide how it is counted

Every page sproutsocial.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (18); 18 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Sprout Social

What the judge wrote, as written, with how often. The vendor table decides that these count as Sprout Social; a claim can dispute any of them.

Sprout Social (Bambu) 3Sprout 1

Follow Sprout Social

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sprout Social.

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On record

Wikidata

Website: sproutsocial.com
Headquarters: Chicago, United States
Founded: 2010
Employees: about 1,421 (2023)

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Social Media Management Tool
sproutsocial.com
For: social media professionals, small teams, teams handling a lot of profiles with high engagement, cross-functional teams, and organizations with large-scale social media operations
sproutsocial.com/pricing
Price stated: Standard, Professional, Advanced sproutsocial.com
Starting price: 79.00 sproutsocial.com
Free plan or trial: Try free for 30 days sproutsocial.com
Integrations claimed: 2 sproutsocial.com/features/employee-advocacy
Certifications: SOC 2 Type IIISO 27001ISO 27701PCICSAHECVATVPATICO Registered
Hosting: United States
Customers named: ScottsMiracle-GroKraft HeinzJollibeeVodafoneBoschWiproDHLGlassdoor

What Sprout Social's own pages state, read September 28, 2026: sproutsocial.com, sproutsocial.com/pricing, trust.sproutsocial.com, sproutsocial.com/features/employee-advocacy, sproutsocial.com/insights/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sprout Social's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sprout Social, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sprout Social by email, built from the raw record of the edition. It shows:

where Sprout Social is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Sprout Social, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Sprout Social is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Sprout Social first in Social media management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/social-media-management/"><img src="https://gtm-ai-index.com/badges/2026-10/sprout-social--social-media-management-wide.svg" alt="AI models' first choice in Social media management, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Social media management standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/social-media-management/"><img src="https://gtm-ai-index.com/badges/2026-10/sprout-social--social-media-management-square.svg" alt="AI models' first choice in Social media management, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Social media management standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/social-media-management/"><img src="https://gtm-ai-index.com/badges/2026-10/sprout-social--social-media-management-compact.svg" alt="AI models' first choice in Social media management, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Social media management standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.