Every category where a model named Sprout Social for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Social media management	Marketing	37%	1 of 59	14%	56	endorsed leader
Referral and partner programs	Partner and channel	2%	18 of 107	0%	1	under 10 labels · led by PartnerStack at 19%
Review and reputation management	Marketing	0%	30 of 103	0%	8	under 10 labels · led by Birdeye at 26%
PR and media monitoring	Marketing	0%	60 of 65	40%	5	under 10 labels · led by Muck Rack at 24%
Influencer platforms	Marketing	0%	59 of 79	33%	3	under 10 labels · led by Favikon at 27%
Customer intelligence and data science	GTM data and infrastructure	0%	63 of 158	0%	2	under 10 labels · led by Google Analytics 4 at 16%
Search and social advertising platforms	Marketing	0%	71 of 137	0%	2	under 10 labels · led by Google Ads at 10%
Content marketing platforms	Marketing	0%	94 of 159	0%	1	under 10 labels · led by HubSpot Content Hub at 30%

Movement

This is the first edition on this tier, so no move can be computed for Sprout Social yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Sprout Social across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	4	0	7
GPT-5.4 mini	0	4	1	1	6
Gemini 3.5 Flash	2	3	1	2	8
Perplexity Sonar	2	1	1	1	5
Grok 4.1 Fast	2	3	1	1	7
Mistral Small	2	0	5	0	7
DeepSeek V4 Flash	4	0	1	2	7
Llama 4 Maverick	1	3	1	0	5
Qwen 3.7 Flash	4	2	1	2	9
Kimi K2	0	4	1	1	6
GLM 4.7 FlashX	2	2	1	0	5
MiniMax M2.5	3	0	2	1	6

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct36 labels15

Paraphrase38 labels8

Comparative61 labels5not counted in share

Budget-constrained32 labelsNone

Scale-constrained30 labels7

Negative42 labels2not counted in share

First choiceAlternativeMentionNegative239 labels in all, every segment counted; 30 of the 37 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Strong in analytics, employee advocacy, and CRM integration. Often favored by mid-market teams for its usability and reporting depth.” Qwen 3.7 Flash · Social media · scale prompt · first choice

“Most mid-market B2B companies find Sprout Social provides the best balance of features, analytics, and professional capabilities” GLM 4.7 FlashX · Social media · direct prompt · first choice

“Highly user-friendly, excellent customer care features, and deep, native integrations... Very strong for mid-market to enterprise.” Gemini 3.5 Flash · Social media · scale prompt · first choice

“I'd recommend Sprout Social if your priority is a strong mix of scheduling, monitoring, analytics, and team workflows” Perplexity Sonar · Social media · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid Enterprise Schedulers: Platforms like Hootsuite, Sprout Social, or HubSpot ... entry-level plans often start at $100–$250+ per month” Gemini 3.5 Flash · Social media · budget prompt · hard negative

“Aggressive billing practices: BBB complaints show unauthorized renewal charges ($3,266+) despite written cancellation confirmations” Kimi K2 · Social media · negative prompt · hard negative

“or full suites (Sprout/Hootsuite: $199+/user) unless you need extras” Grok 4.1 Fast · PR · budget prompt · hard negative

“Avoid enterprise tools (Sprout Social, Hootsuite, Sprinklr)” DeepSeek V4 Flash · Social media · budget prompt · hard negative

Named alongside

The products named in the same answers as Sprout Social, over the 239 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sprout Social was named but was not.

ProductSame answerTook the first choice insteadHead to head

Hootsuite168 of 2399Not in the top three

Buffer89 of 23928Compare →

Sprinklr86 of 23924Not in the top three

Agorapulse69 of 2399Compare →

Oktopost49 of 23911Not in the top three

Later45 of 2391Not in the top three

Brandwatch43 of 2391Not in the top three

Metricool42 of 2397Not in the top three

Sendible41 of 2392Not in the top three

Vista Social38 of 2394Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sprout Social. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 48 of the 239 answers that named Sprout Social and are not a share of its labels.

Domains cited

sproutsocial.comYour site21

buffer.com18

learn.g2.com13

thecmo.com11

linkedin.com10

planable.io10

sprinklr.com10

zapier.com10

blog.hootsuite.com9

guideflow.com9

100 of the 121 domain citations in answers naming Sprout Social came from somebody else's page.

Pages cited

buffer.com/resources/best-social-media-management-tools13

zapier.com/blog/best-social-media-management-tools10

efficient.app/best/social-media-management7

napoleoncat.com/blog/social-media-management-tools7

linkedin.com/pulse/best-social-media-management-tools-2026-10-platforms-compared-kumar-jis6

blog.hootsuite.com/social-media-management-tools5

learn.g2.com/best-social-media-management-tools5

posteverywhere.ai/blog/best-social-media-management-tools5

Pages are listed as the models cited them.

Names read as Sprout Social

What the judge wrote, as written, with how often. The vendor table decides that these count as Sprout Social; a claim can dispute any of them.

Sprout 2Sprout (by Jobvite) 1

The company

Sprout Social.

Website: sproutsocial.com
Headquarters: Chicago, United States
Founded: 2010
Employees: about 1,421 (2023)

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sprout Social's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sprout Social, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at sproutsocial.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.