Small business▼−1Since September 2026: 6% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 6% in September 2026
Inside the floor by 10 pointsRank 6 of 37, unchanged
2 categories · RankedMetricool
44Judge labels
6First choices
3Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
8% in Social media for mid-market buyers
Rank 4 of 53 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 6% of its 18 labels there were negative.
What the models named instead of Metricool →By buyer segmentRead the same way at every buyer size.
Small business6 of 38
4%17 labels
accepted challenger
Mid-market4 of 53
8%18 labels
accepted challenger
Enterprise41 of 55
0%2 labels
under the label threshold
In social media · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Metricool for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Social media management | Marketing | 8% | 4 of 53 | 6% | 18 | accepted challenger | =heldSince September 2026: 7% → 7%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 81 of 155 | 0% | 1 | under 10 labels · led by SparkToro at 19% |
Movement
Since September 2026, Metricool held within the floor in all two categories: no change cleared 11 points.
Best category · Social media · by segment
Mid-market=heldSince September 2026: 7% → 7%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 7% in September 2026
Inside the floor by 11 pointsRank 5 of 51, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 46 → 44 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Social media | 7% | 7% | =heldSince September 2026: 7% → 7%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 4 of 53 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 81 of 155, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Metricool across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Metricool across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 2 | 1 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase2 labels1
Comparative7 labelsNone
Budget-constrained21 labels5
Scale-constrained0 labelsNone
Negative11 labels4not counted in share
First choiceAlternativeMentionNegative44 labels in all, every segment counted; 6 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most small companies just starting out, Buffer or Metricool provide the best combination of ease-of-use, essential features, and low cost.” Qwen 3.7 Flash · Social media · budget prompt · first choice
“Go with Metricool if you want the best possible free option with great analytical reports.” Gemini 3.5 Flash · Social media · budget prompt · first choice
“For simple, budget-friendly scheduling: Look at Buffer, Metricool, or Publer.” Gemini 3.5 Flash · Social media · negative prompt · first choice
“starting with Buffer's free plan or Metricool's free tier” MiniMax M2.5 · Social media · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Reddit mentions of "dubious practices" like astroturfing (fake reviews) and hacking concerns” Grok 4.20 · Social media · negative prompt · hard negative
Named alongside
The products named in the same answers as Metricool, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Metricool was named but was not.ShowHide
Named alongside
The products named in the same answers as Metricool, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Metricool was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Metricool. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 44 answers that named Metricool and are not a share of its labels.
Domains cited
buffer.com23
sproutsocial.com14
learn.g2.com13
planable.io12
zapier.com12
blog.hubspot.com11
napoleoncat.com11
postiv.ai11
blog.hootsuite.com10
efficient.app9
126 of the 126 domain citations in answers naming Metricool came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
metricool.com is not in Google's top ten for any of the category's searches. In the answers, Metricool takes 8% of first choices and Sprout Social takes 30%.ShowHide
Search and answers
metricool.com is not in Google's top ten for any of the category's searches. In the answers, Metricool takes 8% of first choices and Sprout Social takes 30%.
ShowHideIn search
Google, US estimatesPosition for “social media management platform”
–
not in the top ten
Position for “best social media management platform”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“metricool”)
- AI search demand for its name, est.
- 158 a month
- Organic visits to its site
- about 184,691 a month
- Searches its site ranks for
- 41,639 · 1,126 in the top three
- Sites linking to it
- 15,776
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
8%
rank 4 of 53 in social media
Segment leader
30%
Sprout Social
- First choices
- 6 across its categories
- Named in
- 44 answers
- Its own site cited
- in 39 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on metricool.com
8,581
subdomains included
Content
850
counted in the table below
Documentation
383
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 611 | 66 | 2026-09-28 | ||
| Report or ebook | 97 | 5 | 2026-09-21 | ||
| Comparison | 58 | 15 | 2026-09-23 | ||
| Glossary or explainer | 45 | 9 | 2026-09-21 | ||
| News or press | 19 | 5 | 2026-09-21 | ||
| Podcast or video | 8 | 0 | 2025-10-10 | ||
| Template or tool | 6 | 0 | 2025-12-25 | ||
| Conference or event | 3 | 2 | 2026-09-03 | ||
| Webinar or virtual event | 2 | 0 | 2026-01-23 | ||
| Case study | 1 | undated |
Most recent
- 2026-09-28Social media automation tools blog
- 2026-09-25Turn off tiktok ai blog
- 2026-09-24Ai social media policy blog
- 2026-09-24Best instagram dm automation tools in 2026 blog
- 2026-09-24Discount codes through automated dms blog
- 2026-09-24Masterclass make com social automations blog
How it is countedHide how it is counted
Every page metricool.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Metricool
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Metricool.ShowHide
The company
Metricool.
ShowHideOn record
Wikidata- Website
- metricool.com
- Headquarters
- Spain
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Social Media Management Tool
- For
- social media managers
- Price stated
- free, forever metricool.com
- Starting price
- €0/month metricool.com/pricing
- Free plan or trial
- Yes! You can use Metricool for free, forever. metricool.com
- Not stated on the pages read
- Integrations, certifications, hosting, customers
What Metricool's own pages state, read September 28, 2026: metricool.com, metricool.com/pricing, metricool.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Metricool's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Metricool, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Metricool by email, built from the raw record of the edition. It shows:
- where Metricool is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Metricool, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.