GTM AI Index
Index Vendors › Metricool · September 2026 Edition
2 categories · Ranked

Metricool

61Judge labels
6First choices
8Negative labels
11 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
7% in Social media for mid-market buyers
Rank 5 of 59 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 5% of its 21 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In social media · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Metricool for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Social media managementMarketing7%5 of 595%21accepted challenger
Search and social advertising platformsMarketing0%116 of 137100%1under 10 labels · led by Google Ads at 10%

Movement

This is the first edition on this tier, so no move can be computed for Metricool yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Metricool across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00000
Gemini 3.5 Flash10001
Perplexity Sonar01001
Grok 4.1 Fast01113
Mistral Small11002
DeepSeek V4 Flash02013
Llama 4 Maverick01001
Qwen 3.7 Flash12003
Kimi K204004
GLM 4.7 FlashX00101
MiniMax M2.501102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels2
Paraphrase2 labelsNone
Comparative17 labels1not counted in share
Budget-constrained16 labels4
Scale-constrained3 labelsNone
Negative17 labels4not counted in share
First choiceAlternativeMentionNegative61 labels in all, every segment counted; 6 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Metricool (Starter Plan) ... Best Value Overall ... you could theoretically manage 25+ social accounts across 5 clients or projects for just $20/month.” Gemini 3.5 Flash · Social media · budget prompt · first choice
“Metricool is widely considered the best option right now... Go with Metricool. You get analytics and multi-platform support for $0.” Qwen 3.7 Flash · Social media · budget prompt · first choice
“Buffer's free plan or Metricool offer the best balance of cost and functionality” Mistral Small · Social media · budget prompt · first choice
“Need analytics-first reporting? Choose Sprout Social, Metricool, or Iconosquare” Perplexity Sonar · Social media · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Metricool also flagged in Reddit/Trustpilot for unauthorized charges/hacking fears” Grok 4.1 Fast · Social media · negative prompt · soft negative
“Caution Level: MODERATE — Watch billing carefully” DeepSeek V4 Flash · Paid ads · negative prompt · soft negative

Named alongside

The products named in the same answers as Metricool, over the 61 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Metricool was named but was not.
ProductSame answerTook the first choice insteadHead to head
Buffer55 of 6121Not in the top three
Hootsuite46 of 615Not in the top three
Sprout Social42 of 614Not in the top three
Later36 of 610Not in the top three
Agorapulse29 of 614Not in the top three
Zoho Social27 of 610Not in the top three
Sendible24 of 610Not in the top three
SocialPilot22 of 614Not in the top three
Vista Social21 of 613Not in the top three
SocialBee17 of 610Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Metricool. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 61 answers that named Metricool and are not a share of its labels.

Domains cited

buffer.com3
zapier.com3
blog.hubspot.com2
gartner.com2
igmguru.com2
influencermarketinghub.com2
learn.g2.com2
meetedgar.com2
napoleoncat.com2
planable.io2

Twenty-two of the twenty-two domain citations in answers naming Metricool came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

The company

Metricool.
Website
metricool.com
Headquarters
Spain

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Metricool's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Metricool, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at metricool.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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