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GTM AI Index
Index › Products › Zoho Social · October 2026 Edition
Zoho · 1 category · Ranked

Zoho Social

54Judge labels
5First choices
5Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
8% in Social media for small business buyers
Rank 7 of 53 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 5% of its 20 labels there were negative.
What the models named instead of Zoho Social →
By buyer segmentRead the same way at every buyer size.
In social media · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Zoho Social for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Social media managementMarketing2%7 of 535%20accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Zoho Social held within the floor in its one category: no change cleared 11 points.

Best category · Social media · by segment

Small business▲+1Since September 2026: 7% → 9%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
9%from 7% in September 2026
Inside the floor by 10 pointsRank 2 → 3 of 37
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 13 → 7 of 51
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 34 → 39 of 53

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Social media0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 13 → 7 of 53

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Zoho Social across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.510001
GPT-5.4 mini01001
Gemini 3.5 Flash02002
Perplexity Sonar01001
Grok 4.2001001
Mistral Small01203
DeepSeek V4 Flash10102
Llama 4 Maverick00000
Qwen 3.7 Flash01113
Kimi K201102
GLM 4.7 FlashX00101
MiniMax M2.501001
GPT-6 Luna00000
Muse Glimmer 30B00202

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase7 labels1
Comparative10 labelsNone
Budget-constrained20 labels3
Scale-constrained4 labels1
Negative11 labels1not counted in share
First choiceAlternativeMentionNegative54 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Tools like Zoho Social, SocialPilot, Agorapulse, and Metricool are frequently cited as offering better value with fewer hidden costs” DeepSeek V4 Flash · Social media · negative prompt · first choice
“Zoho Social is one of the most affordable options, with a limited free plan and paid plans starting at $10 per month” Claude Haiku 4.5 · Social media · budget prompt · first choice
“strong value for small businesses, with plans starting at $10 per month for 9 social channels” Perplexity Sonar · Social media · budget prompt · alternative
“Go with Zoho Social if you need to schedule to 5+ platforms and want to pay one low flat rate” Gemini 3.5 Flash · Social media · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Main issue: Customer service complaints dominate negative reviews” Qwen 3.7 Flash · Social media · negative prompt · soft negative

Named alongside

The products named in the same answers as Zoho Social, over the 54 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho Social was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Later23 of 541Not among the top eight
SocialPilot20 of 540Not among the top eight
Vista Social9 of 541Not among the top eight
Sprinklr Social8 of 541Not among the top eight
SocialBee8 of 540Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zoho Social. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 52 of the 54 answers that named Zoho Social and are not a share of its labels.

Domains cited

buffer.com38
blog.hubspot.com23
learn.g2.com23
g2.com17
zapier.com16
blog.hootsuite.com15
sproutsocial.com15
napoleoncat.com13
forbes.com12
guideflow.com10

182 of the 182 domain citations in answers naming Zoho Social came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where Zoho Social stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Searches for its name, Google
3,600 a month (“zoho social”)
AI search demand for its name, est.
24 a month
Its own site
It sits on Zoho's site (zoho.com), so there are no site figures for it alone

In answers

This edition
Share of first choices
2%
rank 7 of 53 in social media
Segment leader
30%
Sprout Social
First choices
5 across its categories
Named in
54 answers
Its own site cited
in 52 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Zoho Social

What the judge wrote, as written, with how often. The vendor table decides that these count as Zoho Social; a claim can dispute any of them.
Zoho 1

Follow Zoho Social

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Zoho is the company behind Zoho Social.
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In its own words

Stated by the vendor, not checked
Positioning
AI-Ready Social Media Management For Your Business
For
Businesses and agencies
Price stated
Standard, Professional and Premium plans available on a monthly as well as yearly subscription basis; Agency or Agency Plus zoho.com/social
Free plan or trial
15-day free trial zoho.com/social
Hosting
US data center
Customers named
C7D
Not stated on the pages read
Starting price, integrations, certifications

What Zoho Social's own pages state, read September 28, 2026: zoho.com/social, zoho.com/social/zurl, zoho.com/social/toolkit, zoho.com/social/journal, zoho.com/social/scheduling.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoho Social's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoho Social, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zoho Social by email, built from the raw record of the edition. It shows:

  • where Zoho Social is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Zoho Social, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at zoho.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.