Every category where a model named Zoho Backstage for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Event management platforms	Marketing	6%	6 of 81	0%	11	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Zoho Backstage yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Zoho Backstage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	0	1	1	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	1	0	0	1
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels4

Paraphrase1 label1

Comparative10 labels2not counted in share

Budget-constrained16 labels7

Scale-constrained4 labels1

Negative1 labelNone

First choiceAlternativeMentionNegative37 labels in all, every segment counted; 13 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Zoho Backstage is the best budget-friendly event management platform for most small companies” Perplexity Sonar · Event management · budget prompt · first choice

“Best low-budget all-around choice: Zoho Backstage’s Free plan” GPT-6 Luna · Event management · budget prompt · first choice

“Zoho Backstage (Best Overall Value)” MiniMax M2.5 · Event management · budget prompt · first choice

“Pick Zoho Backstage if you want an event platform that fits into a wider business software ecosystem.” Perplexity Sonar · Event management · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Zoho Backstage, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho Backstage was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Eventbrite31 of 378Compare →

Bizzabo16 of 370Compare →

Cvent Event Marketing & Management15 of 374Compare →

Whova15 of 370Not among the top eight

Ticket Tailor12 of 373Compare →

Eventzilla11 of 370Compare →

Swoogo11 of 370Compare →

Luma7 of 372Not among the top eight

RSVPify6 of 370Not among the top eight

vFairs5 of 370Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zoho Backstage. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 37 answers that named Zoho Backstage and are not a share of its labels.

Domains cited

zoho.comYour site33

learn.g2.com25

resources.rework.com23

bizzabo.com22

capterra.com20

eventify.io16

eventzilla.net15

g2.com15

mailmodo.com12

eventbrite.com11

159 of the 192 domain citations in answers naming Zoho Backstage came from somebody else's page.

Pages cited

learn.g2.com/best-event-management-platforms24

zoho.com/backstage/event-management-software/best-platforms.html24

bizzabo.com/blog/best-event-management-software22

resources.rework.com/tools/events/best-event-management-software-202621

eventzilla.net/blog/comparisons/event-management-software13

mailmodo.com/marketing-stash/event-management-platforms12

capterra.com/resources/best-event-management-software-for-small-business11

softwareadvice.com/event-management10

Pages are listed as the models cited them.

Search and answers

Where Zoho Backstage stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,000 a month (“zoho backstage”)
AI search demand for its name, est.: 19 a month
Its own site: It sits on Zoho's site (zoho.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 6 of 81 in event management

Segment leader

28%

Bizzabo

First choices: 13 across its categories
Named in: 37 answers
Its own site cited: in 37 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Zoho Backstage

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Zoho is the company behind Zoho Backstage.

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On record

Company records

Also from Zoho: Bigin by Zoho, Zoho Analytics, Zoho Backstage Lead Retrieval, Zoho Billing, Zoho Bookings, Zoho CPQ, Zoho CRM, Zoho CRM CPQ and 27 more

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoho Backstage's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoho Backstage, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zoho Backstage by email, built from the raw record of the edition. It shows:

where Zoho Backstage is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Zoho Backstage, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.