Every category where a model named Luma for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Event management platforms	Marketing	2%	10 of 81	0%	6	under 10 labels · led by Bizzabo at 28%
Webinar and virtual event platforms	Marketing	2%	17 of 67	0%	1	under 10 labels · led by Livestorm at 25%	newNew since September 2026: not ranked then, 2% now.

Movement

This is the first edition on this tier, so no move can be computed for Luma yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Luma across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	1	2
Perplexity Sonar	0	0	0
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	1	2
Kimi K2	0	0	0
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	1	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labels3

Paraphrase0 labelsNone

Comparative4 labels1not counted in share

Budget-constrained10 labels4

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you have a $0 budget: Go with Luma + Google Meet (for up to 100 attendees) or Luma + YouTube Live (for unlimited scale).” Gemini 3.5 Flash · Webinars · budget prompt · first choice

“Internal Team Events | Luma | Free, easy calendar integration, looks professional.” Qwen 3.7 Flash · Event management · budget prompt · first choice

“For free events with minimal software budget, Luma and Google Forms with a connected sheet are both worth considering.” Claude Haiku 4.5 · Event management · budget prompt · alternative

“Luma features a sleek, minimalist aesthetic designed for frictionless RSVPing.” Gemini 3.5 Flash · Event management · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Luma, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Luma was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Eventbrite18 of 204Not among the top eight

Ticket Tailor10 of 202Not among the top eight

Cvent Event Marketing & Management9 of 201Not among the top eight

Zoho Backstage7 of 202Not among the top eight

Bizzabo7 of 200Not among the top eight

RSVPify6 of 201Not among the top eight

Whova6 of 201Not among the top eight

Swoogo5 of 201Not among the top eight

Google Forms4 of 200Not among the top eight

RingCentral Events4 of 200Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Luma. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 20 answers that named Luma and are not a share of its labels.

Domains cited

eventify.io11

learn.g2.com10

capterra.com9

taskade.com8

zoho.com8

resources.rework.com7

bizzabo.com6

reddit.com5

backdropsource.com4

dryfta.com4

Seventy-two of the seventy-two domain citations in answers naming Luma came from somebody else's page.

Pages cited

eventify.io/blog/event-management-software10

learn.g2.com/best-event-management-platforms8

taskade.com/blog/vibe-event-apps7

bizzabo.com/blog/best-event-management-software6

resources.rework.com/tools/events/best-event-management-software-20266

zoho.com/backstage/event-management-software/best-platforms.html5

backdropsource.com/blogs/blog/event-management-software-small-business4

dupple.com/learn/best-event-management-software4

Pages are listed as the models cited them.

Search and answers

luma.com is not in Google's top ten for any of the category's searches. In the answers, Luma takes 2% of first choices and Bizzabo takes 28%.

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In search

Google, US estimates

Position for “event management platform”

–

not in the top ten

Position for “best event management platform”

–

not in the top ten

Searches for its name, Google: 90,500 a month (“luma”)
AI search demand for its name, est.: 7,669 a month
Organic visits to its site: about 109,488 a month
Searches its site ranks for: 21,157 · 927 in the top three
Sites linking to it: 80,952
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

40+ ads · 34 image, 4 video, 2 text · 24 shown in the last 30 days

First shown June 2026, as VentureBeat, Inc., verified. Ads started 2025-11 to 2026-10: 40 in the year. 80 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 10 of 81 in event management

Segment leader

28%

Bizzabo

First choices: 7 across its categories
Named in: 20 answers
Its own site cited: in 19 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on luma.com

64,961

subdomains included

Content

1,599

counted in the table below

Documentation

Product · Integration

15 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	836	undated
Conference or event	620	12	2026-11-12	SEO
Webinar or virtual event	88	11	2026-10-18
Report or ebook	19	undated
Podcast or video	16	undated
News or press	12	undated
Glossary or explainer	6	undated
Comparison	1	undated
Template or tool	1	undated

Most recent

2026-11-12Disability law summit capacity conference or event
2026-11-03Ai summit 2026 conference or event
2026-10-29Ewitsummitdallas conference or event
2026-10-29Grokbotambatomeetup conference or event
2026-10-22Growthx ai workshop conference or event
2026-10-18Wealth Webinar 18 October 26 webinar or virtual event

Events in person

Upcoming

November 3, 2026Snowflake Platform Training: Introduction to the Snowflake Data Cloud WorkshopSnowflake Silicon Valley AI Hub (SVAI), Menlo Park, US · takes part
November 4, 2026Gatekeeping AI, Responsibly: Best Practices for AI Gateways with Snowflake AI Gateway WorkshopSnowflake Silicon Valley AI Hub (SVAI), Menlo Park, US · takes part

Last twelve months

November 19, 2025MaxAllocation - GP/LP Slush BreakfastHelsinki, Finland · took part

As the event pages on luma.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page luma.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Luma

What the judge wrote, as written, with how often. The vendor table decides that these count as Luma; a claim can dispute any of them.

Luma (lu.ma) 2Luma (Formerly Calendly for events) 1

Follow Luma

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Luma is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Discover and host memorable events effortlessly with Luma. Invite friends, sell tickets, and find great events happening near you.
luma.com
Price stated: 0 luma.com/pricing-ai-adoption
Starting price: 0 luma.com/pricing-ai-adoption
Not stated on the pages read: Who it is for, free plan or trial, integrations, certifications, hosting, customers

What Luma's own pages state, read October 5, 2026: luma.com, luma.com/pricing-ai-adoption, luma.com/platforma. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Luma's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Luma, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Luma by email, built from the raw record of the edition. It shows:

where Luma is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Luma, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.