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GTM AI Index
Index › Products › Whova · October 2026 Edition
3 categories · Ranked

Whova

137Judge labels
5First choices
33Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
6% in Event management for small business buyers
Rank 13 of 70 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 31% of its 16 labels there were negative.
What the models named instead of Whova →
By buyer segmentRead the same way at every buyer size.
In event lead capture · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Whova for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Event lead capture appsMarketing2%13 of 7031%16criticized challenger
Event management platformsMarketing0%14 of 8113%31accepted challenger
Webinar and virtual event platformsMarketing0%24 of 670%7under 10 labels · led by Livestorm at 25%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Whova yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Whova across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.502125
GPT-5.4 mini00000
Gemini 3.5 Flash02024
Perplexity Sonar01034
Grok 4.1 Fast03104
Mistral Small02204
DeepSeek V4 Flash05106
Llama 4 Maverick02305
Qwen 3.7 Flash13105
Kimi K203104
GLM 4.7 FlashX02103
MiniMax M2.503003
GPT-6 Luna01001
Muse Glimmer 30B01326

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct14 labels3
Paraphrase17 labels1
Comparative47 labels1not counted in share
Budget-constrained14 labels1
Scale-constrained15 labelsNone
Negative30 labelsNone
First choiceAlternativeMentionNegative137 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Best All-Rounder: Whova (by Cvent) ... gold standard for mid-market companies” Qwen 3.7 Flash · Event lead capture · direct prompt · first choice
“For Mid-Sized Conferences with High App Engagement: Whova. Highly popular for its award-winning, highly interactive attendee mobile app” Gemini 3.5 Flash · Event management · scale prompt · alternative
“Consider Whova if you need advanced features like live polling, networking, and virtual event capabilities even on a budget.” Kimi K2 · Event management · budget prompt · alternative
“an event app that offers a badge scanning feature and has native integrations with multiple badge providers” Llama 4 Maverick · Event lead capture · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid if: Your audience consists of highly academic, scientific, or senior executive professionals... *Better Alternatives:* Sched or CrowdComms.” Gemini 3.5 Flash · Event management · negative prompt · hard negative
“Whova is not a fit for smaller events with under 100 attendees, or sports/entertainment events.” Claude Haiku 4.5 · Event management · negative prompt · hard negative
“iCapture, LeadCapture, Whova and momencio's standard tier all need the organizer's own system to work without one” Muse Glimmer 30B · Event lead capture · scale prompt · soft negative
“Whova's exhibitor capture only exists at Whova-run events and the CRM depth doesn't match the dedicated platforms” Claude Haiku 4.5 · Event lead capture · negative prompt · soft negative

Named alongside

The products named in the same answers as Whova, over the 137 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Whova was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Bizzabo76 of 13713Not among the top eight
Cvent Event Marketing & Management71 of 13725Not among the top eight
Eventbrite69 of 13716Not among the top eight
Swoogo38 of 1376Not among the top eight
vFairs34 of 1371Not among the top eight
RingCentral Events25 of 1370Not among the top eight
Blinq24 of 1377Not among the top eight
Cvent LeadCapture24 of 1371Not among the top eight
Popl23 of 1372Not among the top eight
iCapture22 of 1373Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Whova. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 133 of the 137 answers that named Whova and are not a share of its labels.

Domains cited

bizzabo.com79
learn.g2.com67
g2.com60
capterra.com47
whova.comYour site47
eventify.io44
blinq.me31
zoho.com31
guideflow.com30
b2brain.com28

417 of the 464 domain citations in answers naming Whova came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

whova.com is not in Google's top ten for any of the category's searches. In the answers, Whova takes 2% of first choices and Blinq takes 23%.
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In search

Google, US estimates
Position for “event lead capture app”
–
not in the top ten
Position for “best event lead capture app”
–
not in the top ten
Searches for its name, Google
14,800 a month (“whova”)
AI search demand for its name, est.
329 a month
Organic visits to its site
about 32,703 a month
Searches its site ranks for
3,002 · 452 in the top three
Sites linking to it
16,542
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
7 ads · 7 image · 0 shown in the last 30 days

First shown October 2025, as Carnegie Dartlet LLC, verified. Ads started 2025-10 to 2026-09: 7 in the year. 8 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 13 of 70 in event lead capture
Segment leader
23%
Blinq
First choices
5 across its categories
Named in
137 answers
Its own site cited
in 133 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on whova.com
877
subdomains included
Content
655
counted in the table below
Documentation
100
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog42892026-09-21
Case study104undated
Comparison4132026-08-31
Conference or event3202026-06-16
Webinar or virtual event3002026-02-16
Report or ebook902015-09-29
Template or tool402024-02-22
Glossary or explainer412026-08-20
News or press302026-02-26
How it is countedHide how it is counted

Every page whova.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Whova

What the judge wrote, as written, with how often. The vendor table decides that these count as Whova; a claim can dispute any of them.
Whova (by Cvent) 1

Follow Whova

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Whova.
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On record

Wikidata
Website
whova.com
Headquarters
San Diego, United States
Founded
2013

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked
Positioning
all-in-one event management platform for professional event organizers that want to save time and streamline their events
For
professional event organizers
Price stated
We’ll find a price that fits your budget. whova.com
Free plan or trial
Book a 20 min 1:1 demo to get a trial. whova.com/pricing
Customers named
Michigan Historic Preservation NetworkL’OrealFeedBlitzLake Yale Baptist Conference CenterWest Coast Songwriters 35th Music ConferenceEuropean Bank for Reconstruction and DevelopmentNational Association of RealtorsU.S. Department of Energy
Not stated on the pages read
Starting price, integrations, certifications, hosting

What Whova's own pages state, read September 28, 2026: whova.com, whova.com/pricing, whova.com/case-studies, whova.com/pages/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Whova's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Whova, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Whova by email, built from the raw record of the edition. It shows:

  • where Whova is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Whova, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at whova.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.