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Index › Marketing › Event lead capture › Small business › October 2026 Edition

Event lead capture apps for small business buyers

Asked as “event lead capture app”, and as “trade show badge scanning and lead retrieval tool”, on behalf of a small B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
21%
Contested · Mobly Capture 16%
21Blinq16Mobly Capture09BoothIQ54others

21% of first choices, contested.

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By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Blinq21%21%48accepted challenger
02Mobly Capture16%5%43accepted challenger
03BoothIQ9%13%15accepted challenger
04Covve7%0%12accepted challenger
05B2Brain5%0%14accepted challenger
06Captello5%23%22accepted challenger
07Popl4%26%35criticized challenger
08Wave Connect2%0%18accepted challenger
09Eventleaf Lead Retrieval App2%0%10accepted challenger
10Whova2%17%12accepted challenger
Show the three products at 0%, ordered by negative rate
13Cvent LeadCapture0%53%30criticized challenger
12momencio0%40%15criticized challenger
11iCapture0%37%30criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
C04
05
06
07
W08
09
10
11
12
13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Blinq21%
02Mobly Capture16%
03BoothIQ9%
04Covve7%
05B2Brain5%
06Captello5%
07Popl4%
08Wave Connect2%
09Eventleaf Lead Retrieval App2%
10Whova2%
11iCapture0%
12momencio0%
13Cvent LeadCapture0%

What they warned about

Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Cvent LeadCapture
53%
16 of 30 labels negative · 12 of 14 models · 9 hard negative
“"Enterprise-Overkill" Platforms (e.g., Cvent LeadCapture, Leadature) ... Why to avoid: The pricing is highly prohibitive for small operations.” Gemini 3.5 Flash, negative prompt
Blinq
21%
10 of 48 labels negative · 10 of 14 models · 2 hard negative
“a poor choice for a booth where you're scanning 50+ leads an hour” DeepSeek V4 Flash, negative prompt
iCapture
37%
11 of 30 labels negative · 9 of 14 models · 3 hard negative
“Only use if the event is Cvent-managed *and* you have no plans to exhibit elsewhere. Otherwise, avoid.” DeepSeek V4 Flash, negative prompt
Popl
26%
9 of 35 labels negative · 8 of 14 models · 3 hard negative
“Uses a usage-based pricing model that requires contacting sales for rates, making it difficult to forecast costs” Claude Haiku 4.5, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

79 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 983 links across 113 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Blinq57 answers · 104 citations · 12 models
vendor site · B2Brain50 answers · 136 citations · 12 models
50 answers · 77 citations · 13 models
34 answers · 43 citations · 10 models
33 answers · 36 citations · 9 models
vendor site · Guideflow32 answers · 44 citations · 10 models
28 answers · 38 citations · 12 models
vendor site · Zuddl26 answers · 26 citations · 10 models
24 answers · 24 citations · 10 models
vendor site · Accelevents23 answers · 24 citations · 9 models
21 answers · 21 citations · 11 models
17 answers · 24 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best event lead capture app”, “event lead capture app”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Blinq blinq.me21%13312,100254135,332181
Mobly Capture getmobly.com16%8701,770$60613
BoothIQ getboothiq.com9%39700420
Covve7%
B2Brain b2brain.com5%46300425
Captello captello.com5%88720378317
Popl popl.co4%8814,800272
Zoho parent site
Zoho Backstage Lead Retrieval 4%
4%10
Leady getleady.app4%2
Wave Connect2%1,300702

Google's top ten for the two searches hold 10 sites; 3 of them are among the sites the models cited here (blinq.me, getmobly.com, wavecnct.com). The first result for “best event lead capture app” is wavecnct.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best event lead capture app for a small B2B company?”Paraphrase“Which trade show badge scanning and lead retrieval tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top event lead capture apps for a small team and how do they differ?”Budget-constrained“What is the best event lead capture app for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an event lead capture app. What should we look at?”Negative“Which event lead capture apps should a small business avoid or be cautious about?”
Claude Haiku 4.5Mobly Capture
Three alternativesBlinq, Expo Pass, Zoho Backstage Lead Retrieval
BoothIQChanged
Two alternativesMobly Capture, Wave Connect
Blinq
Four alternativesBoothIQ, Mobly Capture, Popl, myfairtool
BoothIQ
Three alternativesExpo Pass, Zoho Backstage Lead Retrieval, iCapture
no first choiceagainst: Blinq, BoothIQ, Captello, Cvent LeadCapture, Eventbrite, Mobly Capture, Popl, iCapture
GPT-5.4 miniPopl
Two alternativesCaptello, Whova
Cvent iCaptureChanged
Two alternativesCompuSystems / CompuLEAD, Maritz Lead Retrieval
Captello
Five alternativesBlinq, Eventtia, Lead Retrieval App, Popl, momencio
Captello
Two alternativesWhova, iCapture
against: Cvent LeadCapture
no first choicenothing named
Gemini 3.5 FlashMobly Capture
Four alternativesBlinq, BoothIQ, Conexa, Popl
BlinqChanged
Five alternativesCaptello, HubSpot, Mobly Capture, Salesforce, iCapture
Blinq
Four alternativesBoothIQ, Conexa, Popl, Swopi
BoothIQ
Three alternativesBlinq, Google Forms, Wave Connect
against: Captello, iCapture
Captello
Four alternativesBlinq, Swopi, iCapture, momencio
against: CompuLead, Cvent LeadCapture, Exporb, HiHello, Leadature
Perplexity SonarBlinq
Four alternativesCvent LeadCapture, Mobly Capture, Wave Connect, iCapture
Wave ConnectChanged
Three alternativesB2Brain, Captello, Popl
Blinq, Mobly Capture
Three alternativesEventleaf Lead Retrieval App, Popl, Whova
Blinq
Two alternativesEventleaf Lead Retrieval App, Expo Pass
against: Cvent LeadCapture
no first choiceagainst: Blinq, BoothIQ, Cvent LeadCapture, Popl, Whova, iCapture, momencio
Grok 4.1 FastBlinq, Mobly Capture
Two alternativesEventleaf Lead Retrieval, Popl
against: Cvent LeadCapture, momencio
BoothIQChanged
Three alternativesBlinq, Eventleaf Lead Retrieval, Wave Connect
Blinq
Four alternativesCaptello, Mobly Capture, Popl, Wave Connect
against: Cvent LeadCapture, iCapture
Blinq
Four alternativesB2Brain, BadgeScanner, Eventleaf Lead Retrieval App, Wave Connect
Blinq, Mobly Capture
Three alternativesCvent LeadCapture, Guideflow, vFairs
against: Blinq, Captello, Cvent LeadCapture, Popl, momencio
Mistral SmallCovve
Three alternativesB2Brain, Mobly Capture, Salesflare
Booth IQ, Mobly CaptureChanged
Two alternativesRomify, Whova
Blinq, Popl
Five alternativesCvent LeadCapture, Eventleaf Lead Retrieval App, Jotform, Mobly Capture, QuickTapSurvey
Whovano first choiceagainst: Blinq, Popl
DeepSeek V4 FlashBlinq
Two alternativesCovve, Mobly Capture
Mobly CaptureChanged
Two alternativesBoothIQ, Captello
Blinq, Mobly Capture
Three alternativesCovve, Eventleaf Lead Retrieval App, Whova
Blinq
Two alternativesB2Brain, Wave Connect
against: Mobly Capture, Popl
no first choiceagainst: Adobe Marketo Engage, Blinq, Cvent LeadCapture, Popl, Salesforce Events, iCapture
Llama 4 MaverickB2Brain, Covve, Mobly Capture, Salesflare, ZuddlB2BrainChanged
Two alternativesBlinq, Wave Connect
Mobly Capture
Three alternativesBlinq, Covve, Popl
Covve
Three alternativesGuideflow, Mobly Capture, Prospeo
no first choicenothing named
Qwen 3.7 FlashBlinq
Three alternativesCovve, Guideflow, Mobly Capture
BoothLeadsChanged
One alternativeBlinq.me
Blinq
Four alternativesCovve, Mobilo, Mobly Capture, Popl
Booxit, Google Forms
One alternativeBrevo
against: Cvent LeadCapture
no first choiceagainst: Blinq
Kimi K2Expo Pass, myfairtool
Three alternativesBlinq, Covve, Popl
BoothIQChanged
Two alternativesEventleaf Lead Retrieval App, Wave Connect
against: Cvent LeadCapture, Expo Pass, iCapture
B2Brain, Blinq, Expo Pass
Four alternativesCaptello, Mobly Capture, iCapture, myfairtool
Zoho Backstage Lead Retrieval
Two alternativesWave Connect, iCapture
against: Cvent LeadCapture, Leadature, atEvent
no first choiceagainst: A-Leads, Blinq, Cvent Lead Capture, Dealfront
GLM 4.7 FlashXBlinq
Five alternativesCaptello, Mobly Capture, Prospeo, iCapture, momencio
CaptelloChanged
Two alternativesBlinq, momencio
Blinq
Eight alternativesB2Brain, Captello, Cvent LeadCapture, Eventify, HiHello, Mobly Capture, Popl, iCapture
Leady
Two alternativesBlinq, Tendro
no first choiceagainst: Blinq, Cvent LeadCapture, InEvent, Popl, Whova Lead Retrieval, momencio
MiniMax M2.5B2Brain, Blinq
Three alternativesCovve, Mobilo, Wave Connect
BlinqChanged
Two alternativesCvent LeadCapture, WaveConnect
against: BadgeScanner
Wave Connect
Three alternativesMobly Capture, Zoho Backstage Lead Retrieval, momencio
against: Cvent LeadCapture, iCapture
Covve, Zoho Backstage Lead Retrieval
One alternativeMobly Capture
no first choiceagainst: Blinq, Popl, iCapture
GPT-6 LunaPopl
One alternativeiCapture
Leadature StartChangedagainst: iCapturePopl
Two alternativesCvent LeadCapture, Mobly Capture
against: Cvent iCapture
Leadyno first choiceagainst: Captello, Cvent LeadCapture, iCapture
Muse Glimmer 30BMobly Capture
Two alternativesB2Brain, Blinq
BoothIQ IndividualChanged
Two alternativesEventleaf Lead Retrieval App, Wave Connect
Mobly Capture
Eleven alternativesAttendify, Blinq, Cvent LeadCapture, Eventleaf Lead Retrieval App, LeadCapture, Mobilo, Popl, Prospeo, QuickTapSurvey, Wave Connect, iCapture
against: Whova, momencio
BoothIQ Individual plan, Eventleaf Lead Retrieval App
Three alternativesExpo Pass, Mobly Capture, Zoho Backstage Lead Retrieval
Mobly Capture
One alternativePopl
against: Blinq, Captello, Cvent LeadCapture, Popl, iCapture, momencio
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:10yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:38yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:44yes1629 s
Direct recommendationPerplexity Sonarsonar2026-10-04 23:49yes192 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:56yes189 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-04 22:42yes53 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:59yes2125 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:23yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:43yes516 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:41yes916 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:27yes1418 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:27yes1434 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-05 00:03yes315 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:47yes1922 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:12yes1810 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:33yes46 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:38yes1026 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:55yes182 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:55yes1710 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 23:33yes147 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:04yes2236 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:20yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:01yes1860 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:03yes2250 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:11yes2488 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:00yes518 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 22:43yes219 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:34yes1934 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:34yes910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:09yes510 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:09yes1426 s
ComparativePerplexity Sonarsonar2026-10-05 00:40yes193 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:10yes1811 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-04 23:03yes108 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:00yes1835 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:21yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:27yes831 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:45yes1440 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:35yes1632 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:25yes1932 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-05 00:46yes621 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:54yes1425 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:49yes99 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:05yes46 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:54yes1426 s
Budget constrainedPerplexity Sonarsonar2026-10-04 23:28yes193 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:11yes2210 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:37yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:38yes2125 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:09yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:10no026 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:44yes2021 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:39yes2357 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:17yes514 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:35yes119 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:46yes1318 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:07no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:26no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:25yes1021 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:35yes164 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:41yes137 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:00no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:11yes1739 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:19yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:05no025 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:59yes913 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:55yes1421 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:24yes513 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:00yes213 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:18yes1223 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:20yes1610 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:22yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:19yes1323 s
Negative framingPerplexity Sonarsonar2026-10-05 00:39yes203 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:43yes2212 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-05 00:42yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:59yes2459 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:20yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:10yes1023 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:46yes2426 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:26yes1351 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:09yes1731 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-05 00:10yes317 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:22yes1125 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Cvent read as Cvent LeadCapture
Eventleaf read as Eventleaf Lead Retrieval App
Mobly read as Mobly Capture
Zoho Backstage read as Zoho Backstage Lead Retrieval
Unresolved, counted raw
Booth IQ
BoothIQ Individual
BoothIQ Individual plan
BoothLeads
Booxit
CompuLead
CompuSystems / CompuLEAD
Exporb
Lead Retrieval App
Leadature Start
Maritz Lead Retrieval
MobileCard
OnSpot Social
Salesforce
WaveConnect
Whova Lead Retrieval
Discontinued, still offered
No shut-down product was recommended here.
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