Every category where a model named Captello for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Event lead capture apps	Marketing	2%	11 of 70	11%	28	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Captello yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Captello across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1	2
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	3	1	1	5
Perplexity Sonar	0	0	1	0	1
Grok 4.20	1	3	1	0	5
Mistral Small	0	0	0	1	1
DeepSeek V4 Flash	0	0	2	0	2
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	2	0	3
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	2	0	0	2
Muse Glimmer 30B	1	0	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct13 labels2

Paraphrase13 labels3

Comparative23 labels2not counted in share

Budget-constrained10 labels1

Scale-constrained12 labels4

Negative17 labels5not counted in share

First choiceAlternativeMentionNegative88 labels in all, every segment counted; 10 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Wave Connect and Captello are the two named in the recent review as the only platforms backing their security posture with named, audited certifications.” Muse Glimmer 30B · Event lead capture · negative prompt · first choice

“I'd recommend Captello as the top trade show badge scanning and lead retrieval tool” Grok 4.20 · Event lead capture · paraphrase prompt · first choice

“compare Captello, particularly if enrichment, automated follow-up, and more extensive event workflows matter” GPT-6 Luna · Event lead capture · direct prompt · alternative

“Stick to G2/Capterra leaders: Blinq, Captello, Popl, Wave Connect (high ratings, security certs).” Grok 4.20 · Event lead capture · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Captello may not be the right choice for a leaner team focused on generating the maximum ROI from their events” Claude Haiku 4.5 · Event lead capture · negative prompt · soft negative

“user reviews consistently highlight a steep learning curve... some users have reported lag issues” Gemini 3.5 Flash · Event lead capture · negative prompt · soft negative

“enterprise-grade features but demo-gated pricing” Mistral Small · Event lead capture · comparative prompt · soft negative

Named alongside

The products named in the same answers as Captello, over the 88 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Captello was named but was not.

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ProductSame answerTook the first choice insteadHead to head

iCapture59 of 888Not among the top eight

Blinq55 of 8816Not among the top eight

Cvent LeadCapture49 of 886Not among the top eight

Popl44 of 886Not among the top eight

Mobly Capture39 of 8810Not among the top eight

momencio36 of 882Not among the top eight

Wave Connect27 of 883Not among the top eight

BoothIQ21 of 885Not among the top eight

B2Brain18 of 885Not among the top eight

Whova17 of 880Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Captello. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 88 of the 88 answers that named Captello and are not a share of its labels.

Domains cited

blinq.me62

b2brain.com58

g2.com52

mymanagementguide.com40

bizzabo.com39

mobilocard.com39

captello.comYour site31

wavecnct.com30

eventify.io28

learn.g2.com27

375 of the 406 domain citations in answers naming Captello came from somebody else's page.

Pages cited

blinq.me/blog/best-event-lead-capture-software-202644

mymanagementguide.com/top-event-lead-capture-platforms40

mobilocard.com/post/whats-the-best-event-lead-generation-software34

b2brain.com/blogs/best-app-for-events28

b2brain.com/blogs/lead-capture-app26

bizzabo.com/blog/best-lead-capture-apps-for-events25

eventify.io/blog/best-lead-retrieval-software25

wavecnct.com/blogs/best-tools-lead-capture-trade-shows25

Pages are listed as the models cited them.

Search and answers

captello.com is not in Google's top ten for any of the category's searches. In the answers, Captello takes 2% of first choices and Blinq takes 23%.

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In search

Google, US estimates

Position for “event lead capture app”

–

not in the top ten

Position for “best event lead capture app”

–

not in the top ten

Searches for its name, Google: 720 a month (“captello”)
AI search demand for its name, est.: 3 a month
Organic visits to its site: about 783 a month
Searches its site ranks for: 146 · 5 in the top three
Sites linking to it: 1,166
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

78 ads · 45 text, 27 image, 6 video · 17 shown in the last 30 days

First shown January 2022, as Lead Liaison LLC, verified. Ads started 2025-11 to 2026-10: 36 in the year, 42 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 11 of 70 in event lead capture

Segment leader

23%

Blinq

First choices: 10 across its categories
Named in: 88 answers
Its own site cited: in 88 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on captello.com

122

subdomains included

Content

counted in the table below

Documentation

Product · Integration

29 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	26	1	2026-09-22	CRM, Enrichment
Comparison	13	undated
Conference or event	1	undated
Template or tool	1	undated
Glossary or explainer	1	undated
News or press	1	undated

Most recent

2026-09-22Captello launches event revenue intelligence blog
2026-06-29How to measure event roi blog
2026-06-24Best meeting management software events 2026 blog
2026-06-22How to run meeting management at events blog
2026-06-22How to drive event engagement that builds pipeline blog
2026-06-17Best event lead capture software 2026 blog

How it is countedHide how it is counted

Every page captello.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Captello

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Captello's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Captello, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Captello by email, built from the raw record of the edition. It shows:

where Captello is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Captello, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.