AI Indexes
GTM AI Index
Index › Marketing › October 2026 Edition

Click fraud protection

Asked as “click fraud protection tool”, and as “invalid ad traffic blocker”, on behalf of a mid-market B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
36%
Contested · Lunio 20%
36ClickCease20Lunio08Fraud Blocker36others

36% of first choices, contested.

ShowinginAll 112 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01ClickCease36%12%57endorsed leadernewNew since September 2026: not ranked then, 36% now.
02Lunio20%7%42accepted challengernewNew since September 2026: not ranked then, 20% now.
03Fraud Blocker8%9%34accepted challengernewNew since September 2026: not ranked then, 8% now.
04Clixtell6%15%13accepted challengernewNew since September 2026: not ranked then, 6% now.
05Cheq4%11%27accepted challengernewNew since September 2026: not ranked then, 4% now.
06ClickPatrol4%5%22accepted challengernewNew since September 2026: not ranked then, 4% now.
07TrafficGuard2%3%30accepted challengernewNew since September 2026: not ranked then, 2% now.
08ClickGUARD2%23%35accepted challengernewNew since September 2026: not ranked then, 2% now.
09ClickGuardian2%20%10accepted challengernewNew since September 2026: not ranked then, 2% now.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01ClickCease36%
02Lunio20%
03Fraud Blocker8%
04Clixtell6%
05Cheq4%
06ClickPatrol4%
07TrafficGuard2%
08ClickGUARD2%
09ClickGuardian2%

What they warned about

Six of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, MiniMax M2.5 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
ClickGUARD
23%
8 of 35 labels negative · 8 of 14 models · 2 hard negative
“Avoid or be cautious with ClickGuard and any free or low-cost tools that rely solely on basic filters or manual rules.” Mistral Small, negative prompt
ClickCease
12%
7 of 57 labels negative · 5 of 14 models · 1 hard negative
“Why we do NOT recommend basic tools like ClickCease for Mid-Market B2B” Gemini 3.5 Flash, direct prompt
Fraud Blocker
9%
3 of 34 labels negative · 3 of 14 models
“Fraud Blocker lacks Microsoft Ads coverage; watch for channel gaps matching your needs” Grok 4.1 Fast, negative prompt
Lunio
7%
3 of 42 labels negative · 3 of 14 models
“Percentage-of-ad-spend pricing — the more your campaigns grow, the more you pay, which becomes increasingly expensive at scale.” DeepSeek V4 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 996 links across 112 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Lunio50 answers · 75 citations · 13 models
vendor site · Guideflow48 answers · 48 citations · 12 models
vendor site · ClickPatrol41 answers · 80 citations · 11 models
vendor site · ClickCease35 answers · 62 citations · 13 models
31 answers · 31 citations · 12 models
vendor site · TrafficGuard29 answers · 37 citations · 10 models
vendor site · Improvado28 answers · 28 citations · 10 models
25 answers · 43 citations · 12 models
vendor site · ClickFortify25 answers · 40 citations · 9 models
vendor site · Capterra23 answers · 31 citations · 11 models
vendor site · SourceForge21 answers · 26 citations · 11 models
vendor site · ClickGuardian20 answers · 26 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best click fraud protection tool”, “click fraud protection tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
ClickCease clickcease.com36%1521,300502,517$394,547121
Lunio lunio.ai20%121590115,727$421
Fraud Blocker fraudblocker.com8%9214024,005135
Clixtell clixtell.com6%4390027615
Cheq cheq.ai4%971,600557,629$1,06221
ClickPatrol clickpatrol.com4%552002,3769
Improvely improvely.com4%15140217,5085750
ClickFortify clickfortify.com4%9
TrafficGuard trafficguard.ai2%8472081,152183
ClickGUARD clickguard.com2%9532058,212$44,45676

Google's top ten for the two searches hold 14 sites; 4 of them are among the sites the models cited here (capterra.com, clickcease.com, sourceforge.net, trafficguard.ai). The first result for “best click fraud protection tool” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best click fraud protection tool for a mid-market B2B company?”Paraphrase“Which invalid ad traffic blocker would you recommend to a mid-sized B2B company?”Comparative“What are the top click fraud protection tools and how do they differ?”Budget-constrained“What is the best click fraud protection tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a click fraud protection tool. What should we look at?”Negative“Which click fraud protection tools should I avoid or be cautious about?”
Claude Haiku 4.5Lunio
Three alternativesClickCease, ClickGUARD, TrafficGuard
no first choiceChangedno first choice
Eight alternativesAdsafee, ClickCease, ClickGUARD, ClickGuardian, ClickPatrol, Fraud Blocker, Lunio, TrafficGuard
against: Cheq
Clixtell, Fraud Blocker
Two alternativesClickCease, ClickGuardian
against: Lunio
no first choiceagainst: Cheq, ClickCease, ClickGUARD, Hitprobe, TrafficGuard
GPT-5.4 miniClickCease
One alternativeLunio
HUMAN SecurityChanged
One alternativereCAPTCHA
against: Cloudflare Bot Management
ClickCease
Three alternativesCheq, ClickGUARD, TrafficGuard
ClickGUARD
One alternativeClickCease
no first choiceagainst: ClickCease / CHEQ Essentials
Gemini 3.5 FlashLunio
Two alternativesFraud Blocker, TrafficGuard
against: ClickCease
LunioHeld
Four alternativesCheq, ClickCease, Fraud Blocker, TrafficGuard
ClickCease, Fraud Blocker
Three alternativesClickGUARD, Lunio, TrafficGuard
ClickFortify, TrafficGuard
Three alternativesClickCease, ClickPatrol, Fraud Blocker
Lunio
Five alternativesCheq, ClickGUARD, ClickPatrol, HUMAN Security, TrafficGuard
against: ClickCease, ClickGUARD, Clixtell
Perplexity SonarLunio
Three alternativesClickCease, ClickGUARD, TrafficGuard
LunioHeld
Two alternativesCheq, ClickPatrol
no first choiceClickCease
One alternative24metrics
against: Fraud Blocker, Lunio
no first choicenothing named
Grok 4.1 FastClickCease
Two alternativesClickGUARD, Lunio
ClickCeaseHeld
Three alternativesFraud Blocker, Lunio, TrafficGuard
ClickCease, Lunio
Four alternativesClickGUARD, ClickPatrol, Fraud Blocker, TrafficGuard
Improvely
Four alternativesClickPatrol, Clixtell, Fraud Blocker, TrafficGuard
against: ClickCease, ClickGUARD
no first choice
Four alternativesCheq, ClickCease, ClickGUARD, Lunio
against: ClickCease, Fraud Blocker
Mistral SmallClickCease
Two alternativesFraud Blocker, Spider AF
ClickCease, LunioChangedClickCease, ClickPatrol, Lunio
Eight alternativesAdjust, Anura, AppsFlyer, Cheq, ClickGUARD, Fraud Blocker, Improvely, Spider AF
ClickPatrol, Fraud Blocker
Three alternativesClickCease, Clixtell, Improvely
no first choiceagainst: ClickGUARD
DeepSeek V4 FlashClickCease
Three alternativesClickGUARD, Lunio, TrafficGuard
ClickPatrolChanged
Three alternativesCheq, ClickCease, Lunio
ClickCease
Six alternativesAnura, Cheq, ClickPatrol, Fraud Blocker, Lunio, TrafficGuard
Clixtell
Two alternativesClickPatrol, Fraud Blocker
Anura, Cheq, Lunio
One alternativeDataDome
against: ClickGUARD, ClickPatrol, Clixtell, Lunio
Llama 4 MaverickClickCease
One alternativeFraud Blocker
no first choiceChangedno first choiceFraud Blockerno first choicenothing named
Qwen 3.7 FlashLunio
Two alternativesClickCease, ClickGUARD
ClickCeaseChanged
Two alternativesClickPatrol, Lunio
ClickCease
Four alternativesCheq, DoubleVerify, Klickly, PowerInquiry
Improvely
Two alternativesClickCease, Fraud Blocker
no first choicenothing named
Kimi K2ClickCease
Two alternativesClickGuardian, TrafficGuard
against: Fraud Blocker
ClickCeaseHeld
Three alternativesCheq, Fraud Blocker, Lunio
ClickCease
Nine alternativesCheq, ClickGUARD, DataDome, DoubleVerify, Fraud Blocker, HUMAN Security, IAS, Lunio, TrafficGuard
ClickGuardian
One alternativeFraud Blocker
no first choiceagainst: ClickCease
GLM 4.7 FlashXClickCease
Three alternativesClickGUARD, ClickPatrol, TrafficGuard
ClickCeaseHeld
Four alternativesCheq, Cometly, Spider AF, Tapper
ClickCease
Four alternativesClickGUARD, Clixtell, Fraud Blocker, TrafficGuard
ClickCease
Two alternativesADWARY, TrafficGuard
no first choiceagainst: Cheq, ClickGUARD, ClickGuardian, Fraud0, Statcounter
MiniMax M2.5AdWatcher, ClickCease
One alternativeClickPatrol
CheqChanged
Two alternativesClickCease, Lunio
ClickGuardian, Fraud Blocker
Three alternatives24metrics, ClickGUARD, TrafficGuard
ClickFortify
Two alternativesClickReport, Clixtell
no first choiceagainst: ClickCease, ClickGUARD, Fraud0, PPC Protect
GPT-6 LunaClickCease
One alternativeLunio
LunioChanged
One alternativeCheq
ClickCease, ClickGUARD
Three alternativesCheq, Lunio, TrafficGuard
Google Ads
Two alternativesClickReport, Clixtell
no first choicenothing named
Muse Glimmer 30BClickCease
Three alternativesClixtell, Lunio, TrafficGuard
ClickCeaseHeld
Five alternativesCheq, Cometly, HUMAN Security, Lunio, TrafficGuard
ClickCease
Four alternativesFraudlogix, Lunio, Spider AF, TrafficGuard
Clixtell, Fraud Blockeragainst: Google’s built-in invalid-click filtersno first choiceagainst: ClickGUARD, ClickGuardian
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:13yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:36yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:18yes1324 s
Direct recommendationPerplexity Sonarsonar2026-10-04 23:22yes183 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:17yes2210 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-04 22:13yes53 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:10yes2122 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:00yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:06yes1744 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:32yes1321 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:28yes2222 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:18yes514 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-05 00:26yes315 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:48yes1417 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:40no03 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:19yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:12yes1424 s
ParaphrasePerplexity Sonarsonar2026-10-04 22:10yes193 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:27yes2010 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-05 00:04yes53 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:52yes2323 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:17yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:19yes918 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:21yes1718 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:12yes1531 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:10yes523 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 22:18yes315 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:05yes1423 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:22yes911 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:29yes79 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:14yes1323 s
ComparativePerplexity Sonarsonar2026-10-05 00:32yes196 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:19yes2011 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-04 23:53yes89 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:25yes2378 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:26yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:44no027 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:55yes1330 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:26yes1443 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:33yes1522 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 23:39yes718 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:54yes2239 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 01:01yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:49yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:31yes1724 s
Budget constrainedPerplexity Sonarsonar2026-10-05 00:14yes204 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:17yes188 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:21yes96 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:54yes2235 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:19yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:25yes2447 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:58yes1431 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:13yes916 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:46yes1321 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:02yes312 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:12yes1314 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:58no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:37no010 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:08yes1330 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:11yes198 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:20yes127 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:22no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:46yes1965 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:23yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:13no028 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:27yes1242 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:24yes1598 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:02yes512 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-05 00:40yes217 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:05yes1222 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:51yes178 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:08yes37 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:01yes1730 s
Negative framingPerplexity Sonarsonar2026-10-04 23:50yes193 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:19yes2311 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-05 00:15yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:54yes2534 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:40yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:42no028 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:08yes2325 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:10yes2144 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:17yes2430 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-04 23:50yes115 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:47yes2225 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Google read as Google Ads
Unresolved, counted raw
Airhelp
Anonyomize
Binom
CHEQ ClickCease
Cloudflare Bot Management
Google Ads' built-in invalid click detection
Google’s built-in invalid-click filters
IPQS
Klickly
PowerInquiry
SafeADS
SpamAd
Sucuri
TrafficGuard Shield
Voluum
reCAPTCHA
Discontinued, still offered
No shut-down product was recommended here.

Follow Click fraud protection

An email the morning each edition publishes: where this category moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

← Call trackingCompetitive intel →