Cheq vs TrafficGuard
Zero of fourteen models named Cheq first on the direct prompt; zero named TrafficGuard. Cheq was named by fourteen of the fourteen models and TrafficGuard by thirteen and Cheq carries 27 labels and TrafficGuard 30, so the shares are not directly comparable.
Named in three categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the click fraud protection page.
By framing
CheqFirst choices, of fourteen modelsTrafficGuard
Across every category in the October 2026 Edition, Cheq and TrafficGuard were named in the same answer forty-seven times, of the 99 answers naming Cheq and the 85 naming TrafficGuard. In those answers TrafficGuard took the first choice two times and Cheq ten.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Cheq TrafficGuard first choice named as an alternative argued againstblank: not namedEach cell is one answer, Cheq on the left and TrafficGuard on the right.The direct prompt
Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
TrafficGuard2%#7 of 10Cheq0%#10 of 10Cheq4%#5 of 9TrafficGuard2%#7 of 9Cheq31%#2 of 12TrafficGuard2%#7 of 12What the models said about Cheq
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“CHEQ's detection is tuned for security use cases rather than campaign performance, and ad fraud sits alongside many other modules” Claude Haiku 4.5 · comparative prompt · soft negative
“Mixed evidence makes it a candidate for caution, especially for budget‑constrained advertisers.” GLM 4.7 FlashX · negative prompt · soft negative
“Detection is tuned for security use cases rather than campaign performance” Claude Haiku 4.5 · negative prompt · soft negative
“The four tools most consistently recommended for enterprise advertisers are Lunio, CHEQ, DataDome, and Anura” DeepSeek V4 Flash · scale prompt · first choice
“1. CHEQ - Strongest overall pick” MiniMax M2.5 · paraphrase prompt · first choice
“CHEQ or HUMAN Security are enterprise-grade cybersecurity tools that protect the entire marketing funnel and CRM from bot entries.” Gemini 3.5 Flash · scale prompt · alternative
What the models said about TrafficGuard
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Requires careful baselines to avoid false positives during campaigns, has limited coverage detail for proxy and data-center traffic categories” Claude Haiku 4.5 · negative prompt · soft negative
“Go with [ClickFortify](https://clickfortify.com/) or [TrafficGuard's free tier](https://www.trafficguard.ai/)” Gemini 3.5 Flash · budget prompt · first choice
“choose enterprise-grade, security-first platforms (like *Human Security*, *DataDome*, or *TrafficGuard*)” Gemini 3.5 Flash · negative prompt · first choice
“Best for widest channel coverage: TrafficGuard protects Search, Performance Max, Social, Affiliate, and Mobile from one platform.” Muse Glimmer 30B · direct prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.