Cheq vs ClickGUARD
Zero of fourteen models named Cheq first on the direct prompt; zero named ClickGUARD. Both were named by all fourteen models and Cheq carries 27 labels and ClickGUARD 35, so the shares are not directly comparable.
Named in three categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the click fraud protection page.
By framing
CheqFirst choices, of fourteen modelsClickGUARD
Across every category in the October 2026 Edition, Cheq and ClickGUARD were named in the same answer forty-five times, of the 99 answers naming Cheq and the 95 naming ClickGUARD. In those answers ClickGUARD took the first choice four times and Cheq ten.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
Cheq ClickGUARD first choice named as an alternative argued againstblank: not namedEach cell is one answer, Cheq on the left and ClickGUARD on the right.The direct prompt
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ClickGUARD4%#5 of 10Cheq0%#10 of 10Cheq4%#5 of 9ClickGUARD2%#8 of 9What the models said about Cheq
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“CHEQ's detection is tuned for security use cases rather than campaign performance, and ad fraud sits alongside many other modules” Claude Haiku 4.5 · comparative prompt · soft negative
“Mixed evidence makes it a candidate for caution, especially for budget‑constrained advertisers.” GLM 4.7 FlashX · negative prompt · soft negative
“Detection is tuned for security use cases rather than campaign performance” Claude Haiku 4.5 · negative prompt · soft negative
“The four tools most consistently recommended for enterprise advertisers are Lunio, CHEQ, DataDome, and Anura” DeepSeek V4 Flash · scale prompt · first choice
“1. CHEQ - Strongest overall pick” MiniMax M2.5 · paraphrase prompt · first choice
“CHEQ or HUMAN Security are enterprise-grade cybersecurity tools that protect the entire marketing funnel and CRM from bot entries.” Gemini 3.5 Flash · scale prompt · alternative
What the models said about ClickGUARD
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid or be cautious with ClickGuard and any free or low-cost tools that rely solely on basic filters or manual rules.” Mistral Small · negative prompt · hard negative
“A Trustpilot reviewer described it as an *"expensive 'peace of mind tax' with zero real impact on performance."*” DeepSeek V4 Flash · negative prompt · hard negative
“User feedback on ClickGuard illustrates this: “You need to be very careful and not be too aggressive when setting up the rules, as I ended up blocking some real users by accident.”” Muse Glimmer 30B · negative prompt · soft negative
“start with ClickCease or ClickGuard for straightforward PPC protection” GPT-6 Luna · comparative prompt · first choice
“If your budget is under $100/month, go with ClickGUARD Lite.” GPT-5.4 mini · budget prompt · first choice
“If you want deep, granular, hands-on control over your Google Search rules and absolute transparency: Go with ClickGUARD.” Gemini 3.5 Flash · comparative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.