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Index › Marketing › Click fraud protection › Lunio vs Cheq
Click fraud protection · October 2026 Edition

Lunio vs Cheq

Four of fourteen models named Lunio first on the direct prompt; zero named Cheq. Both were named by all fourteen models and Lunio carries 42 labels and Cheq 27, so the shares are not directly comparable.

Lunio

accepted challenger

Named in one category this edition.

Cheq

accepted challenger

Named in three categories this edition.

First-choice share20%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%11%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 9; printed, not drawn.
Labels4227A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Lunio reading right to left. Rank and label count are printed, not drawn.ClickCease was named alongside these two in thirteen of the fourteen direct answers. ClickCease vs Lunio · ClickCease vs Cheq · Lunio vs Fraud Blocker

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the click fraud protection page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
LunioFirst choices, of fourteen modelsCheq
Direct40
Paraphrase41
Comparative201 against Cheq
Budget-constrained002 against Lunio
Scale-constrained21
Negative101 against Lunio · 2 against Cheq
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Lunio and Cheq were named in the same answer seventy-four times, of the 122 answers naming Lunio and the 99 naming Cheq. In those answers Cheq took the first choice thirteen times and Lunio twenty-seven.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Lunio and Cheq stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Lunio Cheq first choice named as an alternative argued againstblank: not namedEach cell is one answer, Lunio on the left and Cheq on the right.

The direct prompt

The plain question, one answer per model, grouped by where Lunio and Cheq stood in it.

Lunio first, Cheq not the choice

4 of 14 modelsCheq was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Lunio alternatives: ClickCease, ClickGUARD, TrafficGuard
Gemini 3.5 FlashLunio alternatives: Fraud Blocker, TrafficGuard
Perplexity SonarLunio alternatives: ClickCease, ClickGUARD, TrafficGuard
Qwen 3.7 FlashLunio alternatives: ClickCease, ClickGUARD

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniClickCease alternatives: Lunio
Grok 4.1 FastClickCease alternatives: ClickGUARD, Lunio
DeepSeek V4 FlashClickCease alternatives: ClickGUARD, Lunio, TrafficGuard
GPT-6 LunaClickCease alternatives: Lunio
Muse Glimmer 30BClickCease alternatives: Clixtell, Lunio, TrafficGuard

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Mistral SmallClickCease alternatives: Fraud Blocker, Spider AF
Llama 4 MaverickClickCease alternatives: Fraud Blocker
Kimi K2ClickCease alternatives: ClickGuardian, TrafficGuard
GLM 4.7 FlashXClickCease alternatives: ClickGUARD, ClickPatrol, TrafficGuard
MiniMax M2.5AdWatcher, ClickCease alternatives: ClickPatrol

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Lunio leads by two points.
Lunio2%#9 of 10
Cheq0%#10 of 10
The full small business standing →
Mid-marketThe figures above
Lunio leads by sixteen points.
Lunio20%#2 of 9
Cheq4%#5 of 9
The full mid-market standing →
Enterprise
Lunio leads by eight points.
Lunio39%#1 of 12
Cheq31%#2 of 12
The full enterprise standing →

What the models said about Lunio

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Percentage-of-ad-spend pricing — the more your campaigns grow, the more you pay, which becomes increasingly expensive at scale.” DeepSeek V4 Flash · negative prompt · soft negative
“typically aimed at growing brands rather than the cheapest option | Better if budget is flexible” Perplexity Sonar · budget prompt · soft negative
“certain enterprise-focused tools like Lunio may not be cost-effective for you” Claude Haiku 4.5 · budget prompt · soft negative
“Look for tools with strong machine learning engines, real-time blocking, and transparent reporting, such as Lunio, TrafficGuard, CHEQ, DataDome, Anura, or ClickCease.” Mistral Small · negative prompt · first choice
“Lunio is highly regarded for mid-market/enterprise marketing teams. It focuses heavily on maximizing ad efficiency and cleaning up smart bidding signals.” Gemini 3.5 Flash · scale prompt · first choice
“The four tools most consistently recommended for enterprise advertisers are Lunio, CHEQ, DataDome, and Anura” DeepSeek V4 Flash · scale prompt · first choice

What the models said about Cheq

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“CHEQ's detection is tuned for security use cases rather than campaign performance, and ad fraud sits alongside many other modules” Claude Haiku 4.5 · comparative prompt · soft negative
“Mixed evidence makes it a candidate for caution, especially for budget‑constrained advertisers.” GLM 4.7 FlashX · negative prompt · soft negative
“Detection is tuned for security use cases rather than campaign performance” Claude Haiku 4.5 · negative prompt · soft negative
“The four tools most consistently recommended for enterprise advertisers are Lunio, CHEQ, DataDome, and Anura” DeepSeek V4 Flash · scale prompt · first choice
“1. CHEQ - Strongest overall pick” MiniMax M2.5 · paraphrase prompt · first choice
“CHEQ or HUMAN Security are enterprise-grade cybersecurity tools that protect the entire marketing funnel and CRM from bot entries.” Gemini 3.5 Flash · scale prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.