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Index › Marketing › Click fraud protection › Enterprise › October 2026 Edition

Click fraud protection for enterprise buyers

Asked as “click fraud protection tool”, and as “invalid ad traffic blocker”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
39%
Contested · Cheq 31%
39Lunio31Cheq04ClickGUARD25others

39% of first choices, contested.

ShowinginAll 112 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Lunio39%11%57endorsed leader
02Cheq31%11%57endorsed leader
03HUMAN Security4%29%17criticized challenger
04DoubleVerify4%29%17criticized challenger
05Fraud Blocker4%44%18criticized challenger
06ClickGUARD4%59%27criticized challenger
07TrafficGuard2%16%37accepted challenger
Show the five products at 0%, ordered by negative rate
12ClickCease0%65%37criticized challenger
10ClickPatrol0%50%10criticized challenger
11Clixtell0%50%10criticized challenger
08DataDome0%6%31accepted challenger
09Anura0%4%26accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
D08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Lunio39%
02Cheq31%
03HUMAN Security4%
04DoubleVerify4%
05Fraud Blocker4%
06ClickGUARD4%
07TrafficGuard2%
08DataDome0%
09Anura0%
10ClickPatrol0%
11Clixtell0%
12ClickCease0%

What they warned about

Four of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.1 Fast, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
ClickCease
65%
24 of 37 labels negative · 13 of 14 models · 11 hard negative
“ClickCease explicitly targets small businesses, freelancers, and small-to-mid agencies. Enterprises that need multi-account administration, deep integration, and scale should look at CHEQ's enterprise tier or a different vendor.” DeepSeek V4 Flash, negative prompt
ClickGUARD
59%
16 of 27 labels negative · 11 of 14 models · 10 hard negative
“SMB-Focused Click Blockers (e.g., ClickGuard, FraudBlocker, ClickGuardian)... these services inflate threat metrics” Qwen 3.7 Flash, negative prompt
Fraud Blocker
44%
8 of 18 labels negative · 6 of 14 models · 5 hard negative
“SMB-Focused Tools (ClickCease, ClickGUARD, Fraud Blocker) ... have significant limitations for enterprises” Kimi K2, negative prompt
Lunio
11%
6 of 57 labels negative · 6 of 14 models · 2 hard negative
“Prices as a *percentage* of your ad spend. This is the **opposite** of predictable” DeepSeek V4 Flash, budget prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

79 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1080 links across 169 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Lunio68 answers · 137 citations · 14 models
vendor site · Guideflow46 answers · 48 citations · 12 models
vendor site · ClickPatrol37 answers · 66 citations · 12 models
vendor site · TrafficGuard32 answers · 38 citations · 12 models
vendor site · ClickCease29 answers · 49 citations · 13 models
vendor site · SourceForge27 answers · 31 citations · 10 models
26 answers · 38 citations · 11 models
25 answers · 37 citations · 10 models
25 answers · 28 citations · 11 models
23 answers · 36 citations · 10 models
vendor site · ClickGuardian21 answers · 23 citations · 8 models
vendor site · Cometly21 answers · 21 citations · 10 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best click fraud protection tool”, “click fraud protection tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Lunio lunio.ai39%121590115,727$421
Cheq cheq.ai
Cheq 31%, CHEQ AI 2%
33%971,600557,629$1,06221
HUMAN Security humansecurity.com4%251,300408165,749235
DoubleVerify doubleverify.com4%285,4002063,60512
Fraud Blocker fraudblocker.com4%9214024,005135
ClickGUARD clickguard.com4%9532058,212$44,45676
TrafficGuard trafficguard.ai2%8472081,152183
Fraudlogix fraudlogix.com2%8
Integral Ad Science2%
HUMAN Advertising Protection2%

Google's top ten for the two searches hold 14 sites; 3 of them are among the sites the models cited here (clickcease.com, sourceforge.net, trafficguard.ai). The first result for “best click fraud protection tool” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best click fraud protection tool for an enterprise B2B company?”Paraphrase“Which invalid ad traffic blocker would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade click fraud protection tools and how do they differ?”Budget-constrained“What is the best click fraud protection tool for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a click fraud protection tool. What should we look at?”Negative“Which click fraud protection tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Lunio
Three alternativesCheq, Spider AF, TrafficGuard
LunioHeld
Two alternativesFraudlogix, Pixalate
TrafficGuard
Three alternativesCheq, HUMAN Security, Lunio
ClickGuardian
One alternativeCheq
no first choiceagainst: Cheq, ClickCease, ClickPatrol, Clixtell, Lunio
GPT-5.4 miniCheq
Two alternativesClickGUARD, Fraud Blocker
against: ClickCease
DoubleVerify, Integral Ad ScienceChanged
Two alternativesClickPatrol, Fraud Blocker
Lunio
Three alternativesCheq, DataDome, TrafficGuard
Lunio
One alternativeCheq
against: ClickCease, ClickGUARD
no first choicenothing named
Gemini 3.5 FlashCheq, Lunio
Two alternativesAnura, TrafficGuard
against: ClickCease
LunioChanged
Five alternativesCheq, Cisco Umbrella, Cloudflare One, Ghostery Enterprise, TrafficGuard
against: uBlock Origin
Lunio
Six alternativesAnura, Cheq, DoubleVerify, HUMAN Security, Integral Ad Science, TrafficGuard
Lunio
Two alternativesAnura, TrafficGuard
Lunio
Three alternativesHUMAN Security, Spider Labs, TrafficGuard
against: Anura, ClickCease, ClickGUARD, ClickPatrol, Fraud Blocker
Perplexity SonarCheq
Two alternativesLunio, TrafficGuard
CheqHeld
One alternativeTrafficGuard
against: ClickCease, DoubleVerify, Lunio
Lunio, TrafficGuard
Three alternativesCHEQ ClickCease / CHEQ, ClickGUARD, DataDome
Fraudlogix, Lunio
Two alternativesClickCease, ClickGUARD
no first choiceagainst: ClickCease, ClickFortify, ClickGUARD, ClickGuardian, ClickPatrol, Clixtell, DoubleVerify, Fraud0, Fraudlogix, HUMAN Security, IAS, Pixalate, TrafficGuard
Grok 4.1 FastLunio
Two alternativesClickCease, TrafficGuard
CheqChanged
Three alternativesAnura, DataDome, Lunio
against: ClickCease
Lunio
Three alternativesAnura, Cheq, DataDome
against: TrafficGuard
Cheqagainst: ClickCease, ClickGUARD, Fraud Blocker, HUMAN Security, Lunio, TrafficGuardLunio
Three alternativesAnura, Cheq, DataDome
against: Cheq, ClickCease, ClickGUARD, ClickPatrol, Fraud0
Mistral SmallCheq
Two alternativesFraud Blocker, Lunio
CheqHeld
Four alternativesDoubleVerify, IAS, Lunio, Pixalate
Cheq
Three alternativesClickCease, Fraudlogix, PPC Protect
HUMAN Security
Three alternativesDoubleVerify, IAS, Lunio
no first choiceagainst: Adjust, AppsFlyer, ClickCease, ClickDefense, ClickFortify, ClickGUARD, ClickGuardian, ClickPatrol, Fraud0, TrafficGuard
DeepSeek V4 FlashLunio
Four alternativesAnura, Cheq, DataCops, DataDome
CheqChanged
Three alternativesDataDome, HUMAN Security, Lunio
Lunio
Three alternativesAnura, Cheq, DataDome
Cheq
Two alternativesDataDome, HUMAN Security
against: ClickCease, ClickGUARD, Fraud Blocker, Lunio, TrafficGuard
Cheq, Lunio
Two alternativesAnura, DataDome
against: ClickCease, ClickGUARD, Clixtell, Fraud Blocker
against: ClickCease, ClickGUARD, ClickReport
Llama 4 MaverickCheqLunio, TapperChanged
Two alternativesClickPatrol, Cometly
no first choiceno first choice
Two alternativesDataDome, Lunio
no first choicenothing named
Qwen 3.7 FlashCheq
Three alternativesDataCops, Fraud Blocker, Lunio
LunioChanged
Two alternativesCheq, HUMAN Security
Cheq, Lunio
Two alternativesAnura, DataDome
against: ClickCease, ClickGUARD
Fraud Blocker
One alternativeTrafficGuard
against: Cheq, ClickCease
no first choice
Four alternativesCheq, FraudScore, Lunio, TrafficGuard
against: ClickCease, ClickGUARD, ClickGuardian, ClickTracker, FraudBlocker
Kimi K2Lunio
Three alternativesCheq, Spider AF, TrafficGuard
HUMAN SecurityChanged
Two alternativesDoubleVerify, TrafficGuard
Anura, Cheq, DataDome, Lunio
One alternativeTrafficGuard
ClickGUARD
One alternativeDataCops
against: Cheq, ClickCease, DoubleVerify, HUMAN Security, Integral Ad Science
Lunio
Three alternativesAnura, Cheq, DataDome
against: ClickCease, ClickGUARD, Clixtell, Fraud Blocker
against: ClickCease, ClickGUARD, DoubleVerify, Fraud Blocker, HUMAN Security, Integral Ad Science
GLM 4.7 FlashXLunio
Three alternativesCheq, DataDome, TrafficGuard
CHEQ AIChanged
Two alternativesLunio, TrafficGuard
Lunio
Three alternativesAnura, Cheq, DataDome
ClickGUARD
One alternativeTrafficGuard
against: Cheq, DoubleVerify, HUMAN Security, Integral Ad Science
no first choiceagainst: Cheq, ClickCease, ClickGUARD, Clixtell
MiniMax M2.5Lunio
One alternativeCheq
LunioHeld
Three alternativesCheq, ClickGuardian, TrafficGuard
Lunio
Two alternativesAnura, Cheq
against: DataDome
Cheq, DoubleVerify
Two alternativesHUMAN Security, Integral Ad Science
no first choiceagainst: ClickCease, ClickGUARD, Fraud Blocker, Lunio
GPT-6 LunaCheq
One alternativeLunio
against: ClickCease
HUMAN Advertising ProtectionChanged
Two alternativesDoubleVerify, IAS
Cheq, Lunio
Five alternativesAnura, DoubleVerify, HUMAN Ad Click Defense, IAS, TrafficGuard
TrafficGuard
One alternativeCheq
against: Lunio
no first choicenothing named
Muse Glimmer 30BLunio
One alternativeSpider AF
CheqChangedLunio
Four alternativesAnura, Cheq, DataDome, TrafficGuard
Fraud Blocker
Two alternativesClickGuardian, TrafficGuard
against: DataDome
no first choiceagainst: ClickCease, ClickGUARD, Fraud Blocker, TrafficGuard
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:39yes169 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:41yes44 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:34yes1128 s
Direct recommendationPerplexity Sonarsonar2026-10-04 23:10yes183 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:51yes209 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-04 22:26yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:52yes1922 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:02yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:57yes923 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:05yes1221 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:22yes19137 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:00yes1129 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 22:21yes318 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:22yes1925 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:42yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:16yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:22yes1426 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:02yes204 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:55yes227 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 23:23yes105 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:38yes2427 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:23yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:23yes1017 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:41yes2047 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:01yes1556 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:38yes524 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-05 00:28yes216 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:19yes1922 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:01yes911 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:16yes25 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:28yes1127 s
ComparativePerplexity Sonarsonar2026-10-05 00:59yes193 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:55yes1912 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-05 00:16yes2514 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:35yes1852 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:55yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:33yes1543 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:48yes2027 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:10yes1818 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:54yes1433 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 22:20yes731 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:31yes2230 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:38yes179 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:31yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:32yes1228 s
Budget constrainedPerplexity Sonarsonar2026-10-05 00:26yes124 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:44yes1916 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:27yes147 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:12yes2124 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:47yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:48yes1560 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:24yes1821 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:02yes2138 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:40yes1964 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-05 00:08yes316 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:54yes1834 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:36yes1814 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:55yes07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:17no019 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:18yes196 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:02yes118 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:17no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:00yes1898 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:39yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:44yes1269 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:20yes2265 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:39no013 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:13no010 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:10yes324 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:09yes921 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:18yes189 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:41yes55 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:11yes2132 s
Negative framingPerplexity Sonarsonar2026-10-04 22:32yes183 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:53yes2011 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 22:52yes98 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:21yes1968 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:48yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:09yes1651 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:53yes2326 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:43yes2540 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:11yes1231 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-04 23:04yes425 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:28yes1833 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Google read as Google Ads
HUMAN read as HUMAN Security
Human (formerly White Ops) read as HUMAN Security
Unresolved, counted raw
CHEQ ClickCease / CHEQ
Cequence Security
Cisco Umbrella
ClickDefense
ClickTracker
Cloudflare One (Gateway)
FraudBlocker
Ghostery Enterprise
HUMAN Ad Click Defense
HUMAN Advertising Protection
IPQualityScore
Imperva
Microsoft
Peer39
Spider Labs (by Protected Media)
VerifyClicks
uBlock Origin
Discontinued, still offered
No shut-down product was recommended here.
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