Index › Marketing › September 2026 Edition

Landing pages and interactive content

Asked as “landing page builder”, and as “landing page and interactive content tool”, on behalf of a mid-market B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Unbounce

Contested

28% of first choices, contested.

ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Leadpages26%ContestedStanding →Mid-market

Unbounce28%ContestedThis page Enterprise

Instapage41%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Unbounce13%55accepted challenger

Carrd9%32accepted challenger

Outgrow0%10accepted challenger

Leadpages14%49accepted challenger

Instapage7%42accepted challenger

Landingi11%28accepted challenger

involve.me10%10accepted challenger

HubSpot Landing Pages9%22accepted challenger

MailerLite0%14accepted challenger

Show the three products at 0%, ordered by negative rate

GetResponse20%10accepted challenger

Webflow9%22accepted challenger

Swipe Pages0%19accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Unbounce vs Carrd Unbounce vs Outgrow Carrd vs Outgrow

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative40%

Key

Unbounce28%

Carrd12%

Outgrow12%

Leadpages11%

Instapage9%

Landingi7%

involve.me4%

HubSpot Landing Pages2%

MailerLite2%

Webflow0%

Swipe Pages0%

GetResponse0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

ClickFunnels

75%

6 of 8 labels negative · 6 of 12 models · 5 hard negative

“Avoid completely if: You're on a budget and need just clean landing pages (skip ClickFunnels/Kartra)” Qwen 3.7 Flash, negative prompt

Leadpages

14%

7 of 49 labels negative · 6 of 12 models · 3 hard negative

“**Avoid for billing/reputation:** Unbounce ... ClickFunnels, Leadpages \u2014 or use them with extreme vigilance” DeepSeek V4 Flash, negative prompt

Unbounce

13%

7 of 55 labels negative · 6 of 12 models · 2 hard negative

“**Avoid for billing/reputation:** Unbounce (especially on price)” DeepSeek V4 Flash, negative prompt

Landingsite.ai

100%

3 of 3 labels negative · 3 of 12 models · 3 hard negative

“Builders to Avoid Entirely: **landingsite.ai** ... Accusations of scams” Grok 4.1 Fast, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

18 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 175 links across 86 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

websiteplanet.com

7 answers · 7 citations · 2 models

perspective.co

vendor site · Perspective6 answers · 8 citations · 2 models

emailvendorselection.com

6 answers · 6 citations · 2 models

ventureharbour.com

6 answers · 6 citations · 2 models

zapier.com

vendor site · Zapier6 answers · 6 citations · 2 models

zoho.com

vendor site · Zoho6 answers · 6 citations · 2 models

emailtooltester.com

5 answers · 7 citations · 2 models

prismic.io

vendor site · Prismic5 answers · 6 citations · 1 model

leadpages.com

vendor site · Leadpages4 answers · 5 citations · 2 models

unbounce.com

vendor site · Unbounce4 answers · 5 citations · 2 models

convertri.com

vendor site · Convertri4 answers · 4 citations · 2 models

fitsmallbusiness.com

3 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

emailvendorselection.com/best-landing-page-builders

6 answers · 2 models

ventureharbour.com/best-landing-page-builders

6 answers · 2 models

websiteplanet.com/landing-page-creators

6 answers · 2 models

zapier.com/blog/best-landing-page-builders

6 answers · 2 models

zoho.com/landingpage/bootcamp/best-landing-page-builders.html

5 answers · 2 models

convertri.com/best-landing-page-builder

4 answers · 2 models

emailtooltester.com/en/blog/best-landing-page-builder

4 answers · 2 models

perspective.co/article/best-landing-page-builder

4 answers · 2 models

prismic.io/blog/the-12-best-landing-page-builders-detailed-comparison

4 answers · 1 model

emailtooltester.com/en/blog/free-landing-page

3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best landing page builder for a mid-market B2B company?”Paraphrase“Which landing page and interactive content tool would you recommend to a mid-sized B2B company?”Comparative“What are the top landing page builders and how do they differ?”Budget-constrained“What is the best landing page builder for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a landing page builder. What should we look at?”Negative“Which landing page builders should I avoid or be cautious about?”

Claude Haiku 4.5HubSpot Content Hub

Four alternatives

Instapage, Leadpages, Unbounce, Webflow

HubSpot's Landing Page Builder, OutgrowChanged

Three alternatives

GetResponse, Unbounce, involve.me

no first choiceFramer

Eight alternatives

Canva, Carrd, Elementor, HubSpot Landing Pages, IONOS, Leadpages, Sender, Wix

no first choiceagainst: Convertri, GetResponse, PageFly

GPT-5.4 miniUnbounce

Two alternatives

HubSpot Marketing Hub, Leadpages

Outgrow, UnbounceChanged

Six alternatives

Ceros, Instapage, Interact, Leadpages, Typeform, Webflow

Wix

Seven alternatives

ClickFunnels, Instapage, Kit, Leadpages, Mailchimp, Swipe Pages, Unbounce

against: HubSpot Landing Pages, WebflowCarrd, Framer

One alternative

Mailchimp Landing Pages

against: Unbounceno first choicenothing named

Gemini 3.5 FlashHubSpot Content Hub, Unbounce

Two alternatives

Instapage, Webflow

against: Leadpages, MailchimpOutgrow, UnbounceChanged

Three alternatives

HubSpot Content Hub, Instapage, involve.me

Instapage, Unbounce

Six alternatives

Carrd, Framer, Kit, Leadpages, Swipe Pages, Webflow

Carrd

Four alternatives

Canva, Hostinger Website Builder, MailerLite, Systeme.io

Instapage, Unbounce

Five alternatives

Contentful, HubSpot Content Hub, HubSpot Marketing Hub, Next.js, Webflow

against: Builderall, ClickFunnels, Divi, Elementor, GoDaddy Website Builder, HubSpot Landing Pages, Salesforce CloudPages, WPBakery, Weebly

Perplexity SonarLeadpages

Four alternatives

HubSpot Landing Pages, Instapage, Swipe Pages, Unbounce

Unbounce, involve.meChanged

One alternative

HubSpot Landing Pages

no first choiceCarrd, Leadpages

Two alternatives

Landingi, MailerLite

against: Unbounceno first choiceagainst: Avada, Divi, Elementor, GetResponse, Instapage, Moosend, Unbounce, WPBakery

Grok 4.1 FastUnbounce

Three alternatives

HubSpot Landing Pages, Instapage, Leadpages

UnbounceHeld

Three alternatives

Instapage, Leadpages, Outgrow

against: Ceros, Ion, involve.meInstapage, Unbounce

Five alternatives

Carrd, HubSpot Landing Pages, Landingi, Leadpages, Swipe Pages

Carrd

Three alternatives

HubSpot Landing Pages, MailerLite, Wix

Instapage, Landingi

Three alternatives

HubSpot Landing Pages, Unbounce, Webflow

against: Carrd, Leadpagesagainst: Carrd, Landingsite.ai, Leadpages, Unbounce

Mistral SmallHubSpot Content Hub

Three alternatives

Instapage, Leadpages, Unbounce

Leadpages, OutgrowChanged

Five alternatives

Ceros, Instapage, SnapApp, Unbounce, involve.me

Unbounce

Seven alternatives

Carrd, HubSpot Landing Pages, Instapage, Landingi, Leadpages, MailerLite, Swipe Pages

Landingi

Four alternatives

Carrd, Leadpages, Mailchimp, MailerLite

no first choiceagainst: Instapage, Landingi, Landingsite.ai, Leadpages, Thrive Themes, Unbounce, Wishpond

DeepSeek V4 FlashUnbounce

Four alternatives

HubSpot Landing Pages, Instapage, Leadpages, Webflow

Outgrow, Unbounce, involve.meChanged

One alternative

Leadpages

against: Ceros, IonLeadpages, Unbounce

Four alternatives

Carrd, ClickFunnels, Instapage, Webflow

Leadpages

Four alternatives

Carrd, GetResponse, Landy AI, MailerLite

Instapage

Four alternatives

HubSpot Landing Pages, Landingi, Unbounce, Webflow

against: WordPressagainst: Carrd, ClickFunnels, Leadpages, PluginOps Landing Page Builder, Unbounce, Wix

Llama 4 MaverickLandingi

Three alternatives

HubSpot Landing Pages, Leadpages, Unbounce

no first choiceChangedno first choiceCarrd

Two alternatives

Leadpages, MailerLite

no first choicenothing named

Qwen 3.7 FlashHubSpot Landing Pages

Three alternatives

Landingi, Leadpages, Unbounce

Typeform, UnbounceChanged

Two alternatives

Outgrow, Webflow

against: Adobe Experience Manager, Salesforce Marketing CloudInstapage, Unbounce

Four alternatives

Carrd, HubSpot Landing Pages, Leadpages, Swipe Pages

MailerLite

Four alternatives

Carrd, HubSpot Landing Pages, Landingi, Leadpages

no first choiceagainst: Optimizely CMSagainst: Beaver Builder, ClickFunnels, Divi, Elementor, Kartra, Lander, Optimize Press 2.0, Squarespace, Wix

Kimi K2Leadpages, Unbounce

Two alternatives

Instapage, Swipe Pages

Outgrow, UnbounceChanged

Four alternatives

Ceros, Instapage, Ion, Leadpages

against: HubSpot Marketing HubUnbounce

Seven alternatives

Carrd, HubSpot Landing Pages, Instapage, Landingi, Leadpages, Swipe Pages, Webflow

Carrd, Landingi

Three alternatives

HubSpot Landing Pages, Leadpages, MailerLite

Instapage, Unbounce

One alternative

Leadpages

against: Builderall, ClickFunnels, Landingi, Landingsite.ai, Leadpages, OptimizePress, Unbounce

GLM 4.7 FlashXUnbounce

Four alternatives

Carrd, Instapage, Landingi, Leadpages

Outgrow, UnbounceChanged

Six alternatives

Ceros, Convert Calculator, Heyflow, Instapage, Landingi, Leadpages

no first choice

Ten alternatives

Carrd, Elementor, HubSpot Content Hub, Instapage, Landingi, Leadpages, MailerLite, Swipe Pages, Unbounce, involve.me

Leadpages

Four alternatives

Carrd, Landingi, Zapier Forms, involve.me

no first choice

Three alternatives

Instapage, Landingi, Webflow

against: ClickFunnels, Landingi, Leadpages, Wishpond

MiniMax M2.5Instapage

Two alternatives

Leadpages, Unbounce

HubSpot Content HubChanged

Four alternatives

Instapage, Outgrow, Unbounce, Visme

Leadpages

Six alternatives

Carrd, Elementor, HubSpot Landing Pages, Instapage, Landingi, Unbounce

Carrd

Two alternatives

Landingi, Leadpages

against: Squarespace, Webflow, Wixno first choiceagainst: ClickFunnels, Instapage

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:20	yes	7	8 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:32	yes	4	6 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:09	yes	19	26 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 00:56	yes	20	19 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:06	yes	0	7 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:32	yes	0	9 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 02:47	yes	0	23 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:49	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:50	yes	0	25 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:54	yes	0	41 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:56	yes	0	96 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:15	yes	0	19 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:19	yes	9	9 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:35	no	0	2 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:30	yes	12	22 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 00:07	yes	20	6 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:28	yes	0	11 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:12	yes	0	7 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:02	yes	0	45 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:01	yes	0	1 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:40	no	0	27 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:53	yes	0	45 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:14	yes	0	21 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:42	yes	0	17 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:02	yes	8	10 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:27	yes	5	8 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:05	yes	10	21 s
Comparative	Perplexity Sonar	`sonar`	2026-09-14 23:41	yes	20	7 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:54	yes	0	4 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:46	yes	0	7 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 00:40	yes	0	18 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 05:00	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:39	yes	0	54 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 22:57	yes	0	31 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:52	yes	0	19 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:25	yes	0	14 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:27	yes	9	7 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:54	no	0	3 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:50	yes	17	21 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 02:05	yes	20	5 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:35	yes	0	4 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:19	yes	0	5 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 03:31	yes	0	21 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:34	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:53	yes	0	23 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:30	yes	0	21 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:05	yes	0	28 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:22	yes	0	14 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:40	no	0	6 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:21	no	0	9 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:52	no	0	13 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 02:41	yes	20	8 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:43	yes	0	6 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:37	yes	0	11 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:04	yes	0	17 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:08	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:58	no	0	41 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:25	yes	0	30 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:19	yes	0	25 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:57	yes	0	11 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:00	yes	13	11 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:20	no	0	3 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:32	yes	28	21 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 01:54	yes	20	5 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:10	yes	0	9 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:30	yes	0	9 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:24	yes	0	20 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:28	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:17	yes	0	36 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:37	yes	0	39 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:47	yes	0	59 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:05	yes	0	29 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

HubSpot read as HubSpot Landing Pages

Unresolved, counted raw

Avada

Bricks Builder

Convert Calculator

HubSpot's Landing Page Builder

Kartra

Optimize Press 2.0

OptimizePress

Salesforce CloudPages

SnapApp

Strikingly

Thrive Architect

Thrive Themes

WordPress Page Builders

Discontinued, still offered

No shut-down product was recommended here.

Landing pages and interactive content

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing