GTM AI Index
Index Vendors › Unbounce · September 2026 Edition
2 categories · Ranked

Unbounce

171Judge labels
28First choices
34Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
28% in Landing pages for mid-market buyers
Rank 1 of 78 in the mid-market standingaccepted challenger
6 of 12 models made it the first choice on the direct prompt; 13% of its 55 labels there were negative.
By buyer segmentStrongest at mid-market.
In landing pages · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Unbounce for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Landing pages and interactive contentMarketing28%1 of 7813%55accepted challenger
Experimentation and personalizationMarketing0%23 of 690%4under 10 labels · led by VWO at 34%

Movement

This is the first edition on this tier, so no move can be computed for Unbounce yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Unbounce across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.502103
GPT-5.4 mini21014
Gemini 3.5 Flash40105
Perplexity Sonar11125
Grok 4.1 Fast31015
Mistral Small12216
DeepSeek V4 Flash31015
Llama 4 Maverick01405
Qwen 3.7 Flash31105
Kimi K241117
GLM 4.7 FlashX21003
MiniMax M2.504206

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct34 labels9
Paraphrase30 labels15
Comparative36 labels13not counted in share
Budget-constrained18 labelsNone
Scale-constrained21 labels4
Negative32 labels3not counted in share
First choiceAlternativeMentionNegative171 labels in all, every segment counted; 28 of the 44 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Unbounce or Instapage if you are running Google/Meta Ads and need AI-optimized pages that maximize every ad dollar.” Gemini 3.5 Flash · Landing pages · comparative prompt · first choice
“Unbounce is the strongest choice for mid-sized B2B companies running paid ads and targeted inbound campaigns.” Gemini 3.5 Flash · Landing pages · paraphrase prompt · first choice
“Top Pick: Unbounce ... the industry standard for mid-sized B2B companies running paid acquisition campaigns” Qwen 3.7 Flash · Landing pages · paraphrase prompt · first choice
“Recommended Landing Page Builder: Unbounce Best overall choice for mid-sized B2B companies” GLM 4.7 FlashX · Landing pages · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid for billing/reputation: Unbounce (especially on price)” DeepSeek V4 Flash · Landing pages · negative prompt · hard negative
“"Avoid at all costs" - multiple user warnings” Mistral Small · Landing pages · negative prompt · hard negative
“expensive pricing and no free plan can be risky if you are still testing demand; Unbounce and Instapage are repeatedly described this way” Perplexity Sonar · Landing pages · negative prompt · soft negative
“Be cautious with established builders like Unbounce and Leadpages due to widespread billing and support complaints” Grok 4.1 Fast · Landing pages · negative prompt · soft negative

Named alongside

The products named in the same answers as Unbounce, over the 171 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Unbounce was named but was not.
ProductSame answerTook the first choice insteadHead to head
Instapage127 of 17132Not in the top three
Leadpages114 of 17130Not in the top three
HubSpot Landing Pages78 of 1717Not in the top three
Landingi59 of 17110Not in the top three
Webflow59 of 1713Not in the top three
Swipe Pages36 of 1711Not in the top three
HubSpot Content Hub23 of 1714Not in the top three
ClickFunnels22 of 1710Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Unbounce. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 28 of the 171 answers that named Unbounce and are not a share of its labels.

Domains cited

zoho.com16
perspective.co15
unbounce.comYour site15
ventureharbour.com15
leadpages.com14
prismic.io13
zapier.com13
emailvendorselection.com10
uithings.com9
involve.me8

113 of the 128 domain citations in answers naming Unbounce came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

The company

Unbounce.
Website
unbounce.com
Headquarters
Vancouver, Canada
Founded
2009

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Unbounce's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Unbounce, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at unbounce.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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