AI Indexes
GTM AI Index
Index › Products › Unbounce · October 2026 Edition
2 categories · Ranked

Unbounce

178Judge labels
32First choices
40Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
30% in Landing pages for mid-market buyers
Rank 1 of 69 in the mid-market standingaccepted challenger
10 of 14 models made it the first choice on the direct prompt; 23% of its 61 labels there were negative.
What the models named instead of Unbounce →
By buyer segmentStrongest at mid-market.
In landing pages · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Unbounce for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Landing pages and interactive contentMarketing30%1 of 6923%61accepted challenger▲+4Since September 2026: 28% → 32%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Experimentation and personalizationMarketing0%54 of 7133%3under 10 labels · led by VWO at 27%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Unbounce held within the floor in all two categories: no change cleared 11 points.

Best category · Landing pages · by segment

Small business▲+3Since September 2026: 17% → 20%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
20%from 17% in September 2026
Inside the floor by 8 pointsRank 2 → 1 of 54
Mid-market▲+4Since September 2026: 28% → 32%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
32%from 28% in September 2026
Inside the floor by 7 pointsRank 1 of 66, unchanged
Enterprise▼−4Since September 2026: 8% → 4%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 8% in September 2026
Inside the floor by 7 pointsRank 2 → 6 of 71

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Landing pages28%32%▲+4Since September 2026: 28% → 32%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 1 of 69, unchanged
Experimentation0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 22 → 54 of 71

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Unbounce across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.521205
GPT-5.4 mini21014
Gemini 3.5 Flash12014
Perplexity Sonar20013
Grok 4.2030025
Mistral Small10203
DeepSeek V4 Flash31026
Llama 4 Maverick10203
Qwen 3.7 Flash30126
Kimi K222127
GLM 4.7 FlashX31004
MiniMax M2.530126
GPT-6 Luna03014
Muse Glimmer 30B12014

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct34 labels15
Paraphrase30 labels11
Comparative42 labels18not counted in share
Budget-constrained18 labelsNone
Scale-constrained20 labels6
Negative34 labels2not counted in share
First choiceAlternativeMentionNegative178 labels in all, every segment counted; 32 of the 52 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for conversion optimization and teams running paid traffic... known for delivering up to 30% conversion lift for mid-market and enterprise teams” Mistral Small · Landing pages · direct prompt · first choice
“my default pick is Unbounce if you want the best balance of conversion-focused features, flexibility, and mature marketing workflows” GPT-5.4 mini · Landing pages · direct prompt · first choice
“Choose Unbounce or Instapage if you have a significant ad budget and need to wring every drop of ROI out of your paid traffic” Gemini 3.5 Flash · Landing pages · comparative prompt · first choice
“For better options, consider builders like Unbounce, Landingi, or Swipe Pages, which generally receive higher user ratings.” Claude Haiku 4.5 · Landing pages · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“"Terrible landing page making experience. Every competitor is better than Unbounce and cheaper now too."; "one of the more expensive landing page builders"; billing issues and poor support” Muse Glimmer 30B · Landing pages · negative prompt · hard negative
“Verdict: Avoid unless you need their specific AI Smart Traffic routing and can absorb the high cost.” DeepSeek V4 Flash · Landing pages · negative prompt · hard negative
“Avoid premium tools like Unbounce or Leadpages if your budget is strictly limited.” Qwen 3.7 Flash · Landing pages · budget prompt · hard negative
“When to Avoid: If you need flexible design, fast pages, or responsive help.” Grok 4.20 · Landing pages · negative prompt · hard negative

Named alongside

The products named in the same answers as Unbounce, over the 178 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Unbounce was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Webflow65 of 1783Not among the top eight
Wix35 of 1781Not among the top eight
ClickFunnels30 of 1780Not among the top eight
Outgrow18 of 1787Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Unbounce. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 163 of the 178 answers that named Unbounce and are not a share of its labels.

Domains cited

perspective.co75
zoho.com73
leadpages.com64
instapage.com58
unbounce.comYour site54
g2.com52
prismic.io50
guideflow.com47
forbes.com42
bitrix24.com41

502 of the 556 domain citations in answers naming Unbounce came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where Unbounce stands in Google search beside where it stands in the models' answers.
ShowHide

In search

Google, US estimates
Position for “landing page builder”
2
Position for “best landing page builder”
–
not in the top ten
Searches for its name, Google
5,400 a month (“unbounce”)
AI search demand for its name, est.
135 a month
Organic visits to its site
about 57,782 a month
Searches its site ranks for
4,824 · 744 in the top three
Sites linking to it
25,114
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
20 ads · 13 text, 5 image, 2 video · 12 shown in the last 30 days

First shown August 2022, as Unbounce Marketing Solutions Inc, verified. Ads started 2025-10 to 2026-09: 8 in the year, 12 before. 7 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
30%
rank 1 of 69 in landing pages
First choices
32
across its categories
Named in
178 answers
Its own site cited
in 163 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on unbounce.com
1,796
subdomains included
Content
250
counted in the table below
Documentation
0
Product · Integration
19 · 28
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Podcast or video51undated
Case study45undated
Report or ebook3602025-05-29
News or press2702024-08-29
Blog2102025-05-13
Webinar or virtual event20undated
Conference or event17undated
Comparison1502022-08-09SEO
Glossary or explainer1102025-02-21
Template or tool702024-06-14

Most recent

How it is countedHide how it is counted

Every page unbounce.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Unbounce

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Unbounce.
ShowHide

On record

Wikidata
Headquarters
Vancouver, Canada
Founded
2009

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
AI-powered landing page builder for marketers and agencies.
For
marketers and agencies
Price stated
Monthly / Yearly; Starter $29 / $22, Build $99 / $74, Experiment $149 / $112, Optimize $249 / $187, Concierge Let’s talk!, Agency Let’s talk! unbounce.com/pricing
Starting price
29 unbounce.com/pricing
Free plan or trial
free 14-day trial unbounce.com
Integrations claimed
1000 unbounce.com/pricing
Certifications
PCI Level 4 MerchantSAQ A-EP requirementsLevel 1 PCI-DSS compliant payment processorSOC 2 Type 1 certifiedGDPR
Hosting
multiple countriesCaliforniaNorthern VirginiaIrelandSingaporeFrankfurt
Customers named
SalesforceHubspotZapierClaudeChatGPTGoogle AnalyticsCallRailMailchimp

What Unbounce's own pages state, read September 28, 2026: unbounce.com, unbounce.com/pricing, unbounce.com/security, unbounce.com/product/security, unbounce.com/landing-page-optimization/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Unbounce's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Unbounce, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Unbounce by email, built from the raw record of the edition. It shows:

  • where Unbounce is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Unbounce, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at unbounce.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Unbounce is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHide

AI models recommend Unbounce first in Landing pages and interactive content this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
AI models' first choice in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/landing-pages-and-interactive-content/"><img src="https://gtm-ai-index.com/badges/2026-10/unbounce--landing-pages-and-interactive-content-wide.svg" alt="AI models' first choice in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Landing pages and interactive content standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
AI models' first choice in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/landing-pages-and-interactive-content/"><img src="https://gtm-ai-index.com/badges/2026-10/unbounce--landing-pages-and-interactive-content-square.svg" alt="AI models' first choice in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Landing pages and interactive content standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
AI models' first choice in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/landing-pages-and-interactive-content/"><img src="https://gtm-ai-index.com/badges/2026-10/unbounce--landing-pages-and-interactive-content-compact.svg" alt="AI models' first choice in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Landing pages and interactive content standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.