Small business▼−1Since September 2026: 14% → 13%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
13%from 14% in September 2026
Inside the floor by 10 pointsRank 3 → 4 of 42
7 categories · RankedMailerLite
163Judge labels
20First choices
17Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
13% in Email marketing for small business buyers
Rank 4 of 66 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 21% of its 28 labels there were negative.
What the models named instead of MailerLite →By buyer segmentStrongest at small business.
Small business4 of 49
13%51 labels
accepted challenger
Mid-market4 of 66
9%28 labels
accepted challenger
Enterprise49 of 51
0%4 labels
under the label threshold
In email marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named MailerLite for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Email marketing platforms | Marketing | 9% | 4 of 66 | 21% | 28 | accepted challenger | ▲+6Since September 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 2% | 10 of 115 | 0% | 6 | under 10 labels · led by HubSpot Marketing Hub at 38% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Landing pages and interactive content | Marketing | 2% | 10 of 69 | 0% | 11 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 0% | 12 of 59 | 0% | 7 | under 10 labels · led by HubSpot Marketing Hub at 63% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Channel partner and local marketing | Partner and channel | 0% | 89 of 124 | 0% | 1 | under 10 labels · led by Channelscaler at 10% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email deliverability and testing tools | Marketing | 0% | 103 of 110 | 100% | 1 | under 10 labels · led by GlockApps at 34% | |
| Mobile apps | Marketing | 0% | 70 of 117 | 0% | 1 | under 10 labels · led by Customer.io at 17% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, MailerLite held within the floor in all seven categories: no change cleared 11 points.
Best category · Email marketing · by segment
Mid-market▲+6Since September 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 4% in September 2026
Inside the floor by 5 pointsRank 5 → 4 of 65
Enterprise▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 6 → 45 of 47
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Email marketing | 4% | 10% | ▲+6Since September 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 4 of 66 |
| Ecommerce marketing | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 10 of 115 |
| Landing pages | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 10 of 69 |
| Marketing automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 12 of 59 |
| Channel marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 47 → 89 of 124 |
| Email deliverability | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 103 of 110, unchanged |
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 87 → 70 of 117 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated MailerLite across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated MailerLite across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 0 | 0 | 4 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 5 | 0 | 4 | 9 |
| Perplexity Sonar | 0 | 4 | 0 | 0 | 4 |
| Grok 4.1 Fast | 1 | 2 | 1 | 1 | 5 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 6 | 0 | 1 | 7 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 2 | 1 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 1 | 5 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 1 | 3 | 0 | 0 | 4 |
| Muse Glimmer 30B | 0 | 5 | 0 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labels1
Paraphrase5 labelsNone
Comparative28 labels9not counted in share
Budget-constrained74 labels18
Scale-constrained7 labels1
Negative41 labels11not counted in share
First choiceAlternativeMentionNegative163 labels in all, every segment counted; 20 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For marketing integration: MailerLite — combines landing pages with email marketing at the lowest cost” Kimi K2 · Landing pages · budget prompt · first choice
“Choose MailerLite if you want the best balance of features and freedom (most recommended for general SMBs).” Qwen 3.7 Flash · Email marketing · budget prompt · first choice
“If you need a free plan with generous limits, MailerLite is often considered the best overall.” Mistral Small · Email marketing · budget prompt · first choice
“Opt for proven high-deliverability options like ActiveCampaign, MailerLite, or GetResponse.” Grok 4.1 Fast · Email marketing · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“its free tier has been reduced to 250 subscribers, making it less viable for budget-conscious starters” Gemini 3.5 Flash · Email marketing · budget prompt · soft negative
“Beehiiv, GetResponse, and MailerLite are the ones to approach with caution.” GLM 4.7 FlashX · Email marketing · negative prompt · soft negative
“simple tools like Mailchimp or MailerLite often fall short on B2B features” Gemini 3.5 Flash · Email marketing · direct prompt · soft negative
“MailerLite (Be cautious if you are importing large existing lists)” Gemini 3.5 Flash · Email marketing · negative prompt · soft negative
Named alongside
The products named in the same answers as MailerLite, over the 163 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and MailerLite was named but was not.ShowHide
Named alongside
The products named in the same answers as MailerLite, over the 163 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and MailerLite was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named MailerLite. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 157 of the 163 answers that named MailerLite and are not a share of its labels.
Domains cited
emailvendorselection.com54
emailtooltester.com53
fitsmallbusiness.com48
brevo.com46
sender.net44
sequenzy.com43
capterra.com40
getresponse.com40
blog.hubspot.com35
ventureharbour.com35
438 of the 438 domain citations in answers naming MailerLite came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
mailerlite.com ranks 7 on Google for the category's searches. In the answers, MailerLite takes 9% of first choices and HubSpot Marketing Hub takes 35%.ShowHide
Search and answers
mailerlite.com ranks 7 on Google for the category's searches. In the answers, MailerLite takes 9% of first choices and HubSpot Marketing Hub takes 35%.
ShowHideIn search
Google, US estimatesPosition for “email marketing platform”
7
Position for “best email marketing platform”
–
not in the top ten
- Searches for its name, Google
- 49,500 a month (“mailerlite”)
- AI search demand for its name, est.
- 311 a month
- Organic visits to its site
- about 59,716 a month
- Searches its site ranks for
- 8,776 · 659 in the top three
- Sites linking to it
- 64,435
- Paid Google search
- 2 searches its ads show for, about 12 clicks and $85 a month (estimate)
In answers
This editionShare of first choices
9%
rank 4 of 66 in email marketing
Segment leader
35%
HubSpot Marketing Hub
- First choices
- 20 across its categories
- Named in
- 163 answers
- Its own site cited
- in 157 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on mailerlite.com
3,386
subdomains included
Content
1,026
counted in the table below
Documentation
261
Product · Integration
45 · 188
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 510 | 0 | 2026-05-06 | ||
| Blog | 237 | 11 | 2026-09-22 | Landing pages, SEO | |
| Template or tool | 195 | 0 | 2024-01-26 | ||
| Case study | 28 | 0 | 2024-05-21 | ||
| Comparison | 21 | 1 | 2026-09-03 | ||
| Report or ebook | 15 | 2 | 2026-09-09 | ||
| Glossary or explainer | 9 | 0 | 2026-06-16 | ||
| Webinar or virtual event | 5 | 0 | 2025-11-14 | ||
| Conference or event | 3 | undated | |||
| Podcast or video | 3 | 0 | 2024-09-26 |
Most recent
- 2026-09-22Email protocols blog
- 2026-09-17Email marketing mcp blog
- 2026-09-09Ebook marketing report or ebook
- 2026-09-04October email newsletter ideas blog
- 2026-09-03Contact forms vs signup forms comparison
- 2026-08-25Should you send ai generated emails blog
How it is countedHide how it is counted
Every page mailerlite.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow MailerLite
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
MailerLite.ShowHide
The company
MailerLite.
ShowHideOn record
Wikidata- Website
- mailerlite.com
- Headquarters
- San Francisco, United States
- Founded
- 2010
- Ownership
- Part of Cyber Folks
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Digital marketing tools to grow your audience faster and drive revenue smarter.
- For
- creators and businesses
- Price stated
- Get a free 14-day trial of premium features | No credit card required mailerlite.com
- Starting price
- 0 mailerlite.com/pricing
- Free plan or trial
- Sign up free; Get a free 14-day trial of premium features | No credit card required mailerlite.com
- Integrations claimed
- 100 mailerlite.com/pricing
- Certifications
- BUREAU VERITAS ISO 27001 CertificationGDPR CompliantISO 27001GDPR Compliant Your data is safe with us
- Hosting
- European Union
- Customers named
- Nutt LabsNotion VIPSky Digital AgencyChoZanHidden HollandVoz VivaWomen Go TechWoohoo inc.
What MailerLite's own pages state, read September 28, 2026: mailerlite.com, mailerlite.com/pricing, trust.mailerlite.com, mailerlite.com/features/mcp, mailerlite.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when MailerLite's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as MailerLite, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for MailerLite by email, built from the raw record of the edition. It shows:
- where MailerLite is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name MailerLite, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.