Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 34 of 54
7 categories · RankedKit
56Judge labels
1First choices
10Negative labels
12 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Email marketing for mid-market buyers
Rank 14 of 69 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 4 labels there were negative.
What the models named instead of Kit →By buyer segmentRead the same way at every buyer size.
Small business31 of 55
0%3 labels
under the label threshold
Mid-market14 of 69
2%4 labels
under the label threshold
Enterprise63 of 74
0%1 label
under the label threshold
In landing pages · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Kit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Landing pages and interactive content | Marketing | 2% | 14 of 69 | 0% | 4 | under 10 labels · led by Unbounce at 30% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 0% | 14 of 66 | 7% | 15 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 0% | 17 of 59 | 0% | 4 | under 10 labels · led by HubSpot Marketing Hub at 63% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Affiliate and partner management | Partner and channel | 0% | 49 of 94 | 0% | 1 | under 10 labels · led by PartnerStack at 49% | newNew since September 2026: not ranked then, 0% now. |
| Content marketing platforms | Marketing | 0% | 95 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
| Ecommerce marketing | Marketing | 0% | 69 of 115 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 38% | newNew since September 2026: not ranked then, 0% now. |
| Value selling tools | Sales | 0% | 85 of 116 | 0% | 1 | under 10 labels · led by Minoa at 21% |
Movement
Since September 2026, Kit held within the floor in all seven categories: no change cleared 11 points.
Best category · Landing pages · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 16 → 13 of 66
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 59 of 71, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Landing pages | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 14 of 69 |
| Email marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 14 of 66 |
| Marketing automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 → 17 of 59 |
| Affiliate | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 49 of 94, unchanged |
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 95 of 135, unchanged |
| Ecommerce marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 69 of 115, unchanged |
| Value selling | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 85 of 116, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Kit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Kit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 1 | 4 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 4 | 0 | 0 | 4 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase2 labelsNone
Comparative18 labelsNone
Budget-constrained15 labels1
Scale-constrained2 labelsNone
Negative16 labels1not counted in share
First choiceAlternativeMentionNegative56 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Completely free for landing pages, with no limits on the number of pages or forms... If you want a completely free solution, start with Kit or Carrd.” Mistral Small · Landing pages · budget prompt · first choice
“The "email-first operating system" for creators who want to sell digital products, courses, and paid memberships.” Gemini 3.5 Flash · Email marketing · comparative prompt · alternative
“ConvertKit is ideal if you're monetizing via courses, memberships, or paid newsletters” Claude Haiku 4.5 · Email marketing · comparative prompt · alternative
“Choose Kit or GetResponse if you are a creator focused on newsletter signups” Gemini 3.5 Flash · Landing pages · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“A September 2025 price increase prompted complaints with some users reporting 70–200% higher bills” Claude Haiku 4.5 · Email marketing · negative prompt · soft negative
Named alongside
The products named in the same answers as Kit, over the 55 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kit was named but was not.ShowHide
Named alongside
The products named in the same answers as Kit, over the 55 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kit was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Kit. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 43 of the 55 answers that named Kit and are not a share of its labels.
Domains cited
emailvendorselection.com15
capterra.com12
emailtooltester.com12
ventureharbour.com12
brevo.com10
mailtrap.io9
sender.net9
klaviyo.com8
activecampaign.com7
blog.hubspot.com7
101 of the 101 domain citations in answers naming Kit came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
kit.com is not in Google's top ten for any of the category's searches. In the answers, Kit takes 2% of first choices and Unbounce takes 30%.ShowHide
Search and answers
kit.com is not in Google's top ten for any of the category's searches. In the answers, Kit takes 2% of first choices and Unbounce takes 30%.
ShowHideIn search
Google, US estimatesPosition for “landing page builder”
–
not in the top ten
Position for “best landing page builder”
–
not in the top ten
- Searches for its name, Google
- 90,500 a month (“kit”)
- AI search demand for its name, est.
- 355,784 a month
- Organic visits to its site
- about 208,645 a month
- Searches its site ranks for
- 33,283 · 601 in the top three
- Sites linking to it
- 78,263
- Paid Google search
- 1 searches its ads show for, about 5 clicks and $10 a month (estimate)
In answers
This editionShare of first choices
2%
rank 14 of 69 in landing pages
Segment leader
30%
Unbounce
- First choices
- 1 across its categories
- Named in
- 55 answers
- Its own site cited
- in 43 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on kit.com
671
subdomains included
Content
376
counted in the table below
Documentation
155
Product · Integration
19 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 262 | undated | SEO, Tag management | ||
| Case study | 54 | undated | |||
| News or press | 19 | undated | |||
| Comparison | 14 | undated | |||
| Report or ebook | 9 | undated | |||
| Podcast or video | 7 | undated | |||
| Webinar or virtual event | 5 | undated | |||
| Conference or event | 4 | 0 | 2026-06-10 | ||
| Template or tool | 1 | undated | |||
| Glossary or explainer | 1 | undated |
Most recent
- 2026-06-10Conference conference or event
- 2026-06-10Location conference or event
- 2026-06-10Agenda conference or event
How it is countedHide how it is counted
Every page kit.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Kit
What the judge wrote, as written, with how often. The vendor table decides that these count as Kit; a claim can dispute any of them.
Kit (formerly ConvertKit) 9ConvertKit 7ConvertKit (Kit) 3
Follow Kit
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Kit is its own company.ShowHide
The company
Kit is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- the creator-first email marketing and newsletter platform
- For
- creators
- Price stated
- 14-day free trial. No credit card required. Free migrations. kit.com
- Starting price
- 0 kit.com/pricing
- Free plan or trial
- 14-day free trial. No credit card required. kit.com
- Integrations claimed
- 100 kit.com/pricing
- Certifications
- GDPR-compliantGDPR compliant out of the box
- Customers named
- Anne-Laure Le CunffMatthew McConaugheyNicole WaltersAli AbdaalSusan CainPat FlynnJames ClearLil Jon
- Not stated on the pages read
- Hosting
What Kit's own pages state, read September 28, 2026: kit.com, kit.com/pricing, kit.com/features/forms, kit.com/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Kit by email, built from the raw record of the edition. It shows:
- where Kit is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Kit, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.