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GTM AI Index
Index › Products › Carrd · October 2026 Edition
1 category · Ranked

Carrd

73Judge labels
22First choices
18Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
19% in Landing pages for mid-market buyers
Rank 2 of 69 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 14% of its 29 labels there were negative.
What the models named instead of Carrd →
By buyer segmentStrongest at mid-market.
In landing pages · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Carrd for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Landing pages and interactive contentMarketing19%2 of 6914%29accepted challenger▲+5Since September 2026: 12% → 18%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Carrd held within the floor in its one category: no change cleared 11 points.

Best category · Landing pages · by segment

Small business▲+2Since September 2026: 13% → 15%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 13% in September 2026
Inside the floor by 9 pointsRank 3 of 54, unchanged
Mid-market▲+5Since September 2026: 12% → 18%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
18%from 12% in September 2026
Inside the floor by 6 pointsRank 2 of 66, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 74 → 71 of 71

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Landing pages12%18%▲+5Since September 2026: 12% → 18%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 2 of 69, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Carrd across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.510113
GPT-5.4 mini11002
Gemini 3.5 Flash12003
Perplexity Sonar10102
Grok 4.2012003
Mistral Small10001
DeepSeek V4 Flash10012
Llama 4 Maverick10001
Qwen 3.7 Flash01001
Kimi K211103
GLM 4.7 FlashX10001
MiniMax M2.502002
GPT-6 Luna10012
Muse Glimmer 30B11013

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase3 labelsNone
Comparative18 labels1not counted in share
Budget-constrained26 labels22
Scale-constrained3 labelsNone
Negative21 labels1not counted in share
First choiceAlternativeMentionNegative73 labels in all, every segment counted; 22 of the 24 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you need a professional, custom-branded landing page for the lowest possible cost, Carrd is the undisputed king.” Gemini 3.5 Flash · Landing pages · budget prompt · first choice
“Carrd is the strongest default choice because it has a free plan and paid plans starting at $9/year” Perplexity Sonar · Landing pages · budget prompt · first choice
“The best landing page builder for a company with a limited budget is Carrd, which offers a free option” Llama 4 Maverick · Landing pages · budget prompt · first choice
“For the tightest budgets: Start with Carrd ($19/year) or MailerLite's free plan” Kimi K2 · Landing pages · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Carrd is a very simple landing page builder without features like A/B testing or robust analytics” Claude Haiku 4.5 · Landing pages · negative prompt · soft negative
“Carrd — for multi-page sites or pages you need to move elsewhere intact.” GPT-6 Luna · Landing pages · negative prompt · soft negative
“"If you need more than a simple one-pager, be aware of intentional limits"” Muse Glimmer 30B · Landing pages · negative prompt · soft negative
“Very limited features; not suitable for serious conversion optimization” DeepSeek V4 Flash · Landing pages · comparative prompt · soft negative

Named alongside

The products named in the same answers as Carrd, over the 73 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Carrd was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Wix26 of 730Not among the top eight
Webflow24 of 732Not among the top eight
ClickFunnels20 of 730Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Carrd. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 68 of the 73 answers that named Carrd and are not a share of its labels.

Domains cited

zapier.com32
g2.com31
perspective.co28
zoho.com28
leadpages.com27
forbes.com21
guideflow.com21
prismic.io20
emailtooltester.com18
mailerlite.com17

243 of the 243 domain citations in answers naming Carrd came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

carrd.com is not in Google's top ten for any of the category's searches. In the answers, Carrd takes 19% of first choices and Unbounce takes 30%.
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In search

Google, US estimates
Position for “landing page builder”
–
not in the top ten
Position for “best landing page builder”
–
not in the top ten
Searches for its name, Google
90,500 a month (“carrd”)
AI search demand for its name, est.
679 a month
Organic visits to its site
about 7,878 a month
Searches its site ranks for
372 · 102 in the top three
Sites linking to it
28,516
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
19%
rank 2 of 69 in landing pages
Segment leader
30%
Unbounce
First choices
22 across its categories
Named in
73 answers
Its own site cited
in 68 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Carrd

What the judge wrote, as written, with how often. The vendor table decides that these count as Carrd; a claim can dispute any of them.
Carrd Pro Standard 1

Follow Carrd

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Carrd's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Carrd, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Carrd by email, built from the raw record of the edition. It shows:

  • where Carrd is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Carrd, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at carrd.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Carrd is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHide

Carrd is among the products AI models recommend first in Landing pages and interactive content this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/landing-pages-and-interactive-content/"><img src="https://gtm-ai-index.com/badges/2026-10/carrd--landing-pages-and-interactive-content-wide.svg" alt="Among AI models' top three in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Landing pages and interactive content standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/landing-pages-and-interactive-content/"><img src="https://gtm-ai-index.com/badges/2026-10/carrd--landing-pages-and-interactive-content-square.svg" alt="Among AI models' top three in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Landing pages and interactive content standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/landing-pages-and-interactive-content/"><img src="https://gtm-ai-index.com/badges/2026-10/carrd--landing-pages-and-interactive-content-compact.svg" alt="Among AI models' top three in Landing pages and interactive content, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Landing pages and interactive content standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.