GTM AI Index
Index Marketing Landing pages › Carrd vs Leadpages
Landing pages and interactive content · September 2026 Edition

Carrd vs Leadpages

Zero of twelve models named Carrd first on the direct prompt; two named Leadpages. Both were named by all twelve models and Carrd carries 32 labels and Leadpages 49, so the shares are not directly comparable.

Carrd

accepted challenger

Named in one category this edition.

Leadpages

accepted challenger

Named in two categories this edition.

First-choice share12%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 12; printed, not drawn.
Labels3249A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Carrd reading right to left. Rank and label count are printed, not drawn.Unbounce was named alongside these two in twelve of the twelve direct answers. Unbounce vs Carrd · Unbounce vs Leadpages · Carrd vs Outgrow

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the landing pages and interactive content page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CarrdFirst choices, of twelve modelsLeadpages
Direct021 against Leadpages
Paraphrase01
Comparative02
Budget-constrained73
Scale-constrained001 against Carrd · 1 against Leadpages
Negative402 against Carrd · 5 against Leadpages
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Carrd and Leadpages were named in the same answer sixty-five times, of the 72 answers naming Carrd and the 134 naming Leadpages. In those answers Leadpages took the first choice seventeen times and Carrd twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Carrd and Leadpages stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Carrd Leadpages first choice named as an alternative argued againstblank: not namedEach cell is one answer, Carrd on the left and Leadpages on the right.

The direct prompt

The plain question, one answer per model, grouped by where Carrd and Leadpages stood in it.

Leadpages first, Carrd not the choice

2 of 12 modelsCarrd was named in the answer but not as the choice, or not at all.
Perplexity SonarLeadpages alternatives: HubSpot Landing Pages, Instapage, Swipe Pages, Unbounce
Kimi K2Leadpages, Unbounce alternatives: Instapage, Swipe Pages

Neither was the first choice, one was named

9 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5HubSpot Content Hub alternatives: Instapage, Leadpages, Unbounce, Webflow
GPT-5.4 miniUnbounce alternatives: HubSpot Marketing Hub, Leadpages
Grok 4.1 FastUnbounce alternatives: HubSpot Landing Pages, Instapage, Leadpages
Mistral SmallHubSpot Content Hub alternatives: Instapage, Leadpages, Unbounce
DeepSeek V4 FlashUnbounce alternatives: HubSpot Landing Pages, Instapage, Leadpages, Webflow
Llama 4 MaverickLandingi alternatives: HubSpot Landing Pages, Leadpages, Unbounce
Qwen 3.7 FlashHubSpot Landing Pages alternatives: Landingi, Leadpages, Unbounce
GLM 4.7 FlashXUnbounce alternatives: Carrd, Instapage, Landingi, Leadpages
MiniMax M2.5Instapage alternatives: Leadpages, Unbounce

Neither was named

1 of 12 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashHubSpot Content Hub, Unbounce alternatives: Instapage, Webflow

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Leadpages leads by thirteen points.
Leadpages26%#1 of 9
Carrd13%#3 of 9
The full small business standing →
Mid-marketThe figures above
The order flips: Carrd leads at mid-market.
Carrd12%#2 of 12
Leadpages11%#4 of 12
The full mid-market standing →
Enterprise
The order flips: Leadpages leads at enterprise.
Leadpages8%#2 of 7
Carrd0%#– of 7
The full enterprise standing →

What the models said about Carrd

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“(Avoid Carrd/Leadpages if scaling heavy.)” Grok 4.1 Fast · scale prompt · hard negative
“Avoid for scale: Carrd if you foresee needing more than one page or real e-commerce.” DeepSeek V4 Flash · negative prompt · soft negative
“Carrd (3.1/5, but cheap at $9/year for basics—watch for data loss)” Grok 4.1 Fast · negative prompt · soft negative
“The best landing page builder for a company with a limited budget is Carrd, as it is an ultra-affordable builder for simple, single-page sites” Llama 4 Maverick · budget prompt · first choice
“Carrd (free) or Landingi (free plan + affordable paid tiers) offer the best combination of features and value” Kimi K2 · budget prompt · first choice
“Carrd is the undisputed champion... If you have $20 to spend for the entire year, go with Carrd.” Gemini 3.5 Flash · budget prompt · first choice

What the models said about Leadpages

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid for billing/reputation: Unbounce ... ClickFunnels, Leadpages \u2014 or use them with extreme vigilance” DeepSeek V4 Flash · negative prompt · hard negative
“Multiple "SCAM" warnings ... Continued billing after account cancellation” Mistral Small · negative prompt · hard negative
“(Avoid Carrd/Leadpages if scaling heavy.)” Grok 4.1 Fast · scale prompt · hard negative
“Most users find Leadpages at $37/month offers the best combination of features, templates, and support for limited budgets.” GLM 4.7 FlashX · budget prompt · first choice
“Best Overall Value: Leadpages (~$37/month, annual billing) ... best balance of affordability and features” DeepSeek V4 Flash · budget prompt · first choice
“For most small businesses, Leadpages offers the best balance of features, ease of use, and pricing.” MiniMax M2.5 · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.