Small business▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 12 → 8 of 54
2 categories · RankedInstapage
163Judge labels
35First choices
36Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
49% in Landing pages for enterprise buyers
Rank 3 of 69 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 22% of its 50 labels there were negative.
What the models named instead of Instapage →By buyer segmentStrongest at enterprise.
Small business10 of 55
3%40 labels
criticized challenger
Mid-market3 of 69
8%50 labels
accepted challenger
Enterprise1 of 74
49%70 labels
endorsed leader
In landing pages · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Instapage for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Landing pages and interactive content | Marketing | 8% | 3 of 69 | 22% | 50 | accepted challenger | ▼−2Since September 2026: 9% → 7%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Experimentation and personalization | Marketing | 0% | 27 of 71 | 0% | 2 | under 10 labels · led by VWO at 27% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Instapage held within the floor in all two categories: no change cleared 11 points.
Best category · Landing pages · by segment
Mid-market▼−2Since September 2026: 9% → 7%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 9% in September 2026
Inside the floor by 9 pointsRank 5 → 3 of 66
Enterprise▲+7Since September 2026: 41% → 48%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
48%from 41% in September 2026
Inside the floor by 4 pointsRank 1 of 71, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Landing pages | 9% | 7% | ▼−2Since September 2026: 9% → 7%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 3 of 69 |
| Experimentation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 71, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Instapage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Instapage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 1 | 5 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 2 | 0 | 0 | 2 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 2 | 3 | 0 | 0 | 5 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 3 | 0 | 2 | 6 |
| Llama 4 Maverick | 0 | 2 | 3 | 0 | 5 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 4 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 0 | 4 | 0 | 1 | 5 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 1 | 1 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 2 | 0 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct31 labels14
Paraphrase21 labels11
Comparative39 labels15not counted in share
Budget-constrained16 labels3
Scale-constrained22 labels7
Negative34 labels9not counted in share
First choiceAlternativeMentionNegative163 labels in all, every segment counted; 35 of the 59 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Short answer: Instapage—if your mid-market B2B team runs enough paid campaigns to justify a dedicated landing-page platform” GPT-6 Luna · Landing pages · direct prompt · first choice
“Top picks for your scale (from recent comparisons): Unbounce for paid traffic/conversion lifts, Instapage for teams/ABM.” Grok 4.20 · Landing pages · scale prompt · first choice
“Instapage | Enterprise teams, ABM, high-volume paid campaigns | ✅ Yes — SSO, roles, personalization, approvals” DeepSeek V4 Flash · Landing pages · scale prompt · first choice
“I'd recommend Instapage as the top choice for landing pages combined with interactive content capabilities” Grok 4.20 · Landing pages · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"✗ One of the more expensive landing page builders" "✗ Reports of landing page editor loading very slowly" "✗ Complaints of slow customer support response times"” Muse Glimmer 30B · Landing pages · negative prompt · hard negative
“Avoid premium tools like Instapage ($199+/month)” DeepSeek V4 Flash · Landing pages · budget prompt · hard negative
“Instapage is highly powerful, but its pricing starting tier is roughly $99/month, and it only allows for 15,000 monthly visitors.” Gemini 3.5 Flash · Landing pages · negative prompt · soft negative
“Why to be cautious: It is arguably the most feature-rich but also one of the most expensive ... steep learning curve” Qwen 3.7 Flash · Landing pages · negative prompt · soft negative
Named alongside
The products named in the same answers as Instapage, over the 163 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Instapage was named but was not.ShowHide
Named alongside
The products named in the same answers as Instapage, over the 163 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Instapage was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Instapage. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 153 of the 163 answers that named Instapage and are not a share of its labels.
Domains cited
zoho.com74
perspective.co73
instapage.comYour site63
leadpages.com62
prismic.io54
guideflow.com48
g2.com46
unbounce.com44
landingi.com41
ventureharbour.com39
481 of the 544 domain citations in answers naming Instapage came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
instapage.com is not in Google's top ten for any of the category's searches. In the answers, Instapage takes 8% of first choices and Unbounce takes 30%.ShowHide
Search and answers
instapage.com is not in Google's top ten for any of the category's searches. In the answers, Instapage takes 8% of first choices and Unbounce takes 30%.
ShowHideIn search
Google, US estimatesPosition for “landing page builder”
–
not in the top ten
Position for “best landing page builder”
–
not in the top ten
- Searches for its name, Google
- 1,600 a month (“instapage”)
- AI search demand for its name, est.
- 49 a month
- Organic visits to its site
- about 171,309 a month
- Searches its site ranks for
- 9,019 · 1,050 in the top three
- Sites linking to it
- 19,070
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
8%
rank 3 of 69 in landing pages
Segment leader
30%
Unbounce
- First choices
- 35 across its categories
- Named in
- 163 answers
- Its own site cited
- in 153 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on instapage.com
1,716
subdomains included
Content
1,077
counted in the table below
Documentation
282
Product · Integration
2 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 732 | 0 | 2026-04-17 | Landing pages, SEO | |
| Report or ebook | 110 | 0 | 2020-01-02 | Landing pages | |
| Glossary or explainer | 66 | 0 | 2025-08-14 | Video ads | |
| Case study | 46 | 0 | 2024-09-09 | ||
| Podcast or video | 42 | 0 | 2018-08-21 | SEO | |
| Template or tool | 32 | 0 | 2026-05-17 | Landing pages | |
| Webinar or virtual event | 24 | undated | |||
| Comparison | 24 | 0 | 2025-11-06 | ||
| News or press | 1 | undated |
Most recent
- 2026-05-17Landing page audit checklist template or tool
- 2026-04-17Instapage end to end ai powered marketing platform blog
- 2026-04-08Introducing instapage schema markup feature blog
- 2026-03-24Instapage ai collections blog
- 2026-03-12Best advertising platforms blog
- 2026-03-12Recruitment landing pages blog
How it is countedHide how it is counted
Every page instapage.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Instapage
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Instapage is its own company.ShowHide
The company
Instapage is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- #1 Landing Page Builder. An AI-powered platform that has everything you need to create websites and landing pages — A drag-and-drop builder, 250+ templates, forms, popups, A/B testing, personalization, and email marketing. No extra costs or tools needed.
- For
- small businesses, SaaS companies, and everyone in between; Marketing teams; Agencies
- Price stated
- 14-day free trial. No obligations. Cancel anytime. instapage.com
- Free plan or trial
- 14-day free trial instapage.com
- Integrations claimed
- 120 instapage.com
- Certifications
- SSL certificatesSAML 2.0
- Hosting
- North AmericaEuropeAsia
- Customers named
- PaystoneViva EveGenerationAtlantic Relocation SystemsSwytchEvolvePilothouse DigitalMaëlys
- Not stated on the pages read
- Starting price
What Instapage's own pages state, read September 28, 2026: instapage.com, instapage.com/en/landing-page-templates/pricing-page, instapage.com/en/features/gdpr-compliance, instapage.com/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Instapage's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Instapage, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Instapage by email, built from the raw record of the edition. It shows:
- where Instapage is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Instapage, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Instapage is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Instapage is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideInstapage is among the products AI models recommend first in Landing pages and interactive content this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.