Every category where a model named Instapage for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Landing pages and interactive content	Marketing	9%	5 of 78	7%	42	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Instapage yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Instapage across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	2	2	0	0	4
Perplexity Sonar	0	1	1	1	3
Grok 4.1 Fast	3	2	0	0	5
Mistral Small	0	3	1	1	5
DeepSeek V4 Flash	1	2	1	0	4
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	2	0	1	0	3
Kimi K2	1	3	0	0	4
GLM 4.7 FlashX	0	4	0	0	4
MiniMax M2.5	1	2	1	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct26 labels10

Paraphrase20 labels9

Comparative32 labels14not counted in share

Budget-constrained13 labels1

Scale-constrained23 labels7

Negative26 labels11not counted in share

First choiceAlternativeMentionNegative140 labels in all, every segment counted; 27 of the 52 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Pure-Play Enterprise Standard: Instapage or Unbounce ... Built specifically for high-velocity PPC marketing.” Gemini 3.5 Flash · Landing pages · scale prompt · first choice

“leaders here: Instapage for governance/enterprise... only Instapage publicly holds it in this space)” DeepSeek V4 Flash · Landing pages · scale prompt · first choice

“Choose Unbounce or Instapage if you are running Google/Meta Ads and need AI-optimized pages” Gemini 3.5 Flash · Landing pages · comparative prompt · first choice

“Safer Alternatives (Higher Trustpilot/G2 Averages): Instapage (Trustpilot 4.7/5)” Grok 4.1 Fast · Landing pages · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Unbounce and Instapage cap monthly traffic by plan tier. At 50,000+ visitors, the wrong tool can double or triple your bill.” MiniMax M2.5 · Landing pages · negative prompt · soft negative

“Unbounce and Instapage are repeatedly described this way in comparison guides” Perplexity Sonar · Landing pages · negative prompt · soft negative

“Cons: Slow loading editor, slow customer support response times” Mistral Small · Landing pages · negative prompt · soft negative

Named alongside

The products named in the same answers as Instapage, over the 140 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Instapage was named but was not.

ProductSame answerTook the first choice insteadHead to head

Unbounce127 of 14021Not in the top three

Leadpages92 of 14023Not in the top three

HubSpot Landing Pages63 of 1404Not in the top three

Webflow54 of 1402Not in the top three

Landingi49 of 1404Not in the top three

Carrd42 of 1405Not in the top three

Swipe Pages32 of 1401Not in the top three

HubSpot Content Hub23 of 1404Not in the top three

ClickFunnels19 of 1400Not in the top three

MailerLite14 of 1400Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Instapage. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 20 of the 140 answers that named Instapage and are not a share of its labels.

Domains cited

zoho.com14

leadpages.com11

perspective.co10

prismic.io10

ventureharbour.com10

zapier.com10

emailvendorselection.com8

uithings.com8

unbounce.com8

websiteplanet.com7

Ninety-six of the ninety-six domain citations in answers naming Instapage came from somebody else's page.

Pages cited

zoho.com/landingpage/bootcamp/best-landing-page-builders.html12

prismic.io/blog/the-12-best-landing-page-builders-detailed-comparison10

zapier.com/blog/best-landing-page-builders10

ventureharbour.com/best-landing-page-builders9

emailvendorselection.com/best-landing-page-builders8

uithings.com/landing-page-builders8

perspective.co/article/best-landing-page-builder7

websiteplanet.com/landing-page-creators7

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Instapage's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Instapage, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at instapage.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.