Small business▼−24Since September 2026: 47% → 23%, −24 points. Past the 11-point floor: movement. Read over the models both editions asked.
23%from 47% in September 2026
Cleared the floor by 13 pointsRank 1 → 3 of 49
2 categories · RankedWebflow
214Judge labels
29First choices
22Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
24% in Marketing CMS for small business buyers
Rank 3 of 55 in the mid-market standingaccepted challenger
5 of 14 models made it the first choice on the direct prompt; 7% of its 55 labels there were negative.
What the models named instead of Webflow →By buyer segmentStrongest at small business.
Small business3 of 50
24%61 labels
accepted challenger
Mid-market3 of 55
21%55 labels
accepted challenger
Enterprise8 of 50
4%18 labels
accepted challenger
In marketing cms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Webflow for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Content management systems for marketing sites | Marketing | 21% | 3 of 55 | 7% | 55 | accepted challenger | ▼−5Since September 2026: 22% → 18%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Landing pages and interactive content | Marketing | 0% | 23 of 69 | 12% | 24 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Webflow held within the floor in all two categories: no change cleared 11 points.
Best category · Marketing CMS · by segment
Mid-market▼−5Since September 2026: 22% → 18%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
18%from 22% in September 2026
Inside the floor by 6 pointsRank 2 → 3 of 52
Enterprise▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 8 pointsRank 9 → 8 of 49
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Marketing CMS | 22% | 18% | ▼−5Since September 2026: 22% → 18%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 3 of 55 |
| Landing pages | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 23 of 69 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Webflow across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Webflow across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 2 | 2 | 1 | 1 | 6 |
| Gemini 3.5 Flash | 2 | 3 | 0 | 1 | 6 |
| Perplexity Sonar | 0 | 4 | 0 | 0 | 4 |
| Grok 4.1 Fast | 1 | 4 | 2 | 1 | 8 |
| Mistral Small | 0 | 4 | 2 | 1 | 7 |
| DeepSeek V4 Flash | 1 | 4 | 0 | 1 | 6 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 1 | 4 | 3 | 0 | 8 |
| Kimi K2 | 2 | 5 | 1 | 0 | 8 |
| GLM 4.7 FlashX | 0 | 4 | 0 | 0 | 4 |
| MiniMax M2.5 | 0 | 4 | 0 | 0 | 4 |
| GPT-6 Luna | 2 | 3 | 0 | 2 | 7 |
| Muse Glimmer 30B | 1 | 0 | 4 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct50 labels11
Paraphrase25 labels11
Comparative48 labels9not counted in share
Budget-constrained20 labels3
Scale-constrained32 labels4
Negative39 labels7not counted in share
First choiceAlternativeMentionNegative214 labels in all, every segment counted; 29 of the 45 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd usually recommend Webflow if the priority is speed, design control, and giving marketers the ability to launch and edit pages without waiting on engineers” GPT-5.4 mini · Marketing CMS · paraphrase prompt · first choice
“a modern marketing-focused CMS (HubSpot CMS, Webflow, Ghost, or composable headless + frontend) delivers better agility and lower TCO” Qwen 3.7 Flash · Marketing CMS · negative prompt · first choice
“Webflow offers the strongest balance of premium visual design, ease-of-use for marketers, and clean, fast-loading performance” Gemini 3.5 Flash · Marketing CMS · paraphrase prompt · first choice
“Webflow if you're starting fresh and want the best balance of design quality, marketer control, and reasonable cost” Kimi K2 · Marketing CMS · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“if you need more design control and can justify the higher CMS plan cost; its current Premium plan is $25/month billed yearly” GPT-6 Luna · Marketing CMS · budget prompt · soft negative
“Webflow on lower tiers can miss CMS availability and advanced permissioning; several access controls are Enterprise-only.” GPT-5.4 mini · Marketing CMS · negative prompt · soft negative
“its code export omits CMS functionality and content; forms and search also won't work as they do on Webflow hosting” GPT-6 Luna · Marketing CMS · negative prompt · soft negative
“They do not, however, offer the easy out-of-the-box A/B testing or ad personalization features of Unbounce.” Gemini 3.5 Flash · Landing pages · comparative prompt · soft negative
Named alongside
The products named in the same answers as Webflow, over the 214 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Webflow was named but was not.ShowHide
Named alongside
The products named in the same answers as Webflow, over the 214 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Webflow was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Webflow. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 192 of the 214 answers that named Webflow and are not a share of its labels.
Domains cited
guideflow.com59
webflow.comYour site56
blog.hubspot.com48
webstacks.com40
linkedin.com39
prismic.io33
forbes.com32
zoho.com32
elementor.com28
impactplus.com27
338 of the 394 domain citations in answers naming Webflow came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
webflow.com is not in Google's top ten for any of the category's searches. In the answers, Webflow takes 21% of first choices and HubSpot Content Hub takes 42%.ShowHide
Search and answers
webflow.com is not in Google's top ten for any of the category's searches. In the answers, Webflow takes 21% of first choices and HubSpot Content Hub takes 42%.
ShowHideIn search
Google, US estimatesPosition for “marketing website cms”
–
not in the top ten
Position for “best marketing website cms”
–
not in the top ten
- Searches for its name, Google
- 74,000 a month (“webflow”)
- AI search demand for its name, est.
- 2,193 a month
- Organic visits to its site
- about 714,656 a month
- Searches its site ranks for
- 160,570 · 4,344 in the top three
- Sites linking to it
- 171,508
- Paid Google search
- 3 searches its ads show for, about 6 clicks and $690 a month (estimate)
In answers
This editionShare of first choices
21%
rank 3 of 55 in Marketing CMS
Segment leader
42%
HubSpot Content Hub
- First choices
- 29 across its categories
- Named in
- 214 answers
- Its own site cited
- in 192 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on webflow.com
125,330
subdomains included
Content
5,208
counted in the table below
Documentation
909
Product · Integration
43 · 523
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 2,864 | undated | |||
| Blog | 1,580 | undated | |||
| Conference or event | 229 | undated | |||
| Webinar or virtual event | 92 | undated | |||
| Comparison | 91 | undated | |||
| Report or ebook | 89 | undated | |||
| Case study | 87 | undated | |||
| News or press | 73 | undated | |||
| Podcast or video | 52 | undated | |||
| Glossary or explainer | 51 | undated |
How it is countedHide how it is counted
Every page webflow.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Webflow
What the judge wrote, as written, with how often. The vendor table decides that these count as Webflow; a claim can dispute any of them.
Webflow Enterprise 2Webflow / Framer 1
Follow Webflow
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Webflow.ShowHide
The company
Webflow.
ShowHideOn record
Wikidata- Website
- webflow.com
- Headquarters
- San Francisco, United States
- Founded
- 2013
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- the agentic web platform for modern businesses
- For
- Marketing teams, designers, developers, agencies, and enterprises building professional websites
- Price stated
- Starter Free; Basic $15/mo billed yearly; Premium $25/mo billed yearly; Team $2,500/mo; Enterprise Custom; Standard $29/mo billed yearly; Plus $74/mo billed yearly; Advanced $212/mo billed yearly; Starter Workspace Free; Core $19/mo billed yearly; Growth $49/mo billed yearly; Freelancer $16/mo billed yearly; Agency $35/mo billed yearly webflow.com/pricing
- Starting price
- Free webflow.com/pricing
- Free plan or trial
- Create a free Webflow account and start building your website. webflow.com
- Certifications
- SOC 2 Type IICCPAGDPRWebflow PractitionerISO 27001 compliantSOC 1 Type 2SOC 2 Type 2ISO/IEC 27001:2022
- Customers named
- ABMAmazonArkose LabsBBDOClayCivilizationCopy.aiDocusign
- Not stated on the pages read
- Integrations, hosting
What Webflow's own pages state, read September 28, 2026: webflow.com, webflow.com/pricing, trust.webflow.com, webflow.com/platform, webflow.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Webflow's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Webflow, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Webflow by email, built from the raw record of the edition. It shows:
- where Webflow is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Webflow, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Webflow is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Webflow is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideWebflow is among the products AI models recommend first in Content management systems for marketing sites this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.