Every category where a model named HubSpot Content Hub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Content management systems for marketing sites	Marketing	42%	1 of 55	8%	61	endorsed leader	▲+22Since September 2026: 22% → 44%, +22 points. Past the 11-point floor: movement. Read over the models both editions asked.
Content marketing platforms	Marketing	33%	1 of 135	7%	45	endorsed leader	▲+4Since September 2026: 30% → 34%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales enablement and content	Sales	2%	9 of 72	0%	5	under 10 labels · led by HubSpot Sales Hub at 29%	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
SEO and content optimization platforms	Marketing	2%	14 of 78	0%	3	under 10 labels · led by Semrush at 21%	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Landing pages and interactive content	Marketing	0%	25 of 69	0%	5	under 10 labels · led by Unbounce at 30%	▼−7Since September 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data management platforms	GTM data and infrastructure	0%	74 of 159	0%	1	under 10 labels · led by Segment at 37%	newNew since September 2026: not ranked then, 0% now.
Web analytics	GTM data and infrastructure	0%	45 of 91	0%	1	under 10 labels · led by Google Analytics 4 at 57%

Movement

Since September 2026, HubSpot Content Hub moved past the floor in one of seven categories: Marketing CMS, +22 points to 44%. It held within the floor in the other six.

Best category · Marketing CMS · by segment

Small business▲+21Since September 2026: 8% → 29%, +21 points. Past the 11-point floor: movement. Read over the models both editions asked.

29%from 8% in September 2026

Cleared the floor by 10 pointsRank 3 → 2 of 49

Mid-market▲+22Since September 2026: 22% → 44%, +22 points. Past the 11-point floor: movement. Read over the models both editions asked.

44%from 22% in September 2026

Cleared the floor by 11 pointsRank 3 → 1 of 52

Enterprise▲+12Since September 2026: 6% → 18%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.

18%from 6% in September 2026

Cleared the floor by 1 pointRank 4 → 2 of 49

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Marketing CMS	22%	44%	▲+22Since September 2026: 22% → 44%, +22 points. Past the 11-point floor: movement. Read over the models both editions asked.	Moved past the floor	Rank 3 → 1 of 55
Landing pages	7%	0%	▼−7Since September 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 7 → 25 of 69
Content marketing	30%	34%	▲+4Since September 2026: 30% → 34%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 1 of 135, unchanged
Sales enablement	2%	2%	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 15 → 9 of 72
SEO	2%	2%	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 16 → 14 of 78
DMP	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 74 of 159, unchanged
Web analytics	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 45 of 91, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated HubSpot Content Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	3	3	1	0	7
GPT-5.4 mini	2	2	1	2	7
Gemini 3.5 Flash	3	6	1	1	11
Perplexity Sonar	5	1	0	1	7
Grok 4.1 Fast	7	2	2	0	11
Mistral Small	5	1	3	1	10
DeepSeek V4 Flash	4	6	1	0	11
Llama 4 Maverick	1	2	1	1	5
Qwen 3.7 Flash	6	3	1	0	10
Kimi K2	5	3	2	1	11
GLM 4.7 FlashX	3	6	0	0	9
MiniMax M2.5	5	3	0	0	8
GPT-6 Luna	0	5	0	1	6
Muse Glimmer 30B	4	1	3	0	8

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct68 labels44

Paraphrase47 labels14

Comparative69 labels21not counted in share

Budget-constrained50 labels24

Scale-constrained37 labels9

Negative34 labels5not counted in share

First choiceAlternativeMentionNegative305 labels in all, every segment counted; 91 of the 117 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If your marketing strategy relies deeply on HubSpot's marketing automation tools and pipeline tracking, Hubspot Content Hub is the most cohesive operational choice.” Gemini 3.5 Flash · Marketing CMS · direct prompt · first choice

“I would recommend HubSpot’s Content Hub + Sales Hub if you want the best balance of usability, CRM integration, and lower implementation complexity.” Perplexity Sonar · Sales enablement · paraphrase prompt · first choice

“top-rated on G2 for web CMS ... HubSpot excels for B2B marketers wanting everything (CMS + CRM + automation) in one seamless platform” Grok 4.1 Fast · Marketing CMS · comparative prompt · first choice

“HubSpot Content Hub is often the strongest choice when the site must connect directly to CRM, automation, and lead-generation tools.” Perplexity Sonar · Marketing CMS · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“HubSpot CMS - considered clunky and frustrating to use.” Llama 4 Maverick · Marketing CMS · negative prompt · hard negative

“Certain all-in-one platforms like HubSpot or Semrush are powerful but come with steep learning curves and premium pricing, making them less suitable for small teams or solo marketers.” Mistral Small · Content marketing · negative prompt · soft negative

“HubSpot Content Hub, if you're a small team or mainly need a blog/CMS.... that may be a lot if you won't use the broader marketing platform.” GPT-6 Luna · Content marketing · negative prompt · soft negative

“Be cautious of platforms like HubSpot CMS or Shopify for a general marketing website.” Gemini 3.5 Flash · Marketing CMS · budget prompt · soft negative

Named alongside

The products named in the same answers as HubSpot Content Hub, over the 304 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Content Hub was named but was not.

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ProductSame answerTook the first choice insteadHead to head

WordPress145 of 30431Compare →

Webflow115 of 30427Compare →

Contentful93 of 3041Not among the top eight

Semrush Content Marketing Platform53 of 3040Compare →

Adobe Experience Manager52 of 3047Not among the top eight

Contently52 of 3043Compare →

Sanity49 of 3040Not among the top eight

Wix49 of 3040Not among the top eight

CoSchedule Marketing Suite43 of 3043Compare →

Squarespace42 of 3042Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot Content Hub. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 278 of the 304 answers that named HubSpot Content Hub and are not a share of its labels.

Domains cited

blog.hubspot.comYour site153

guideflow.com72

trysight.ai65

linkedin.com62

thecmo.com58

webstacks.com58

hubspot.comYour site48

webflow.com38

g2.com36

forbes.com34

423 of the 624 domain citations in answers naming HubSpot Content Hub came from somebody else's page.

Pages cited

blog.hubspot.com/website/content-marketing-platform65

guideflow.com/blog/cms-tools50

trysight.ai/blog/best-content-marketing-platforms39

thecmo.com/tools/content-marketing-platform36

webstacks.com/blog/best-b2b-cms35

blog.hubspot.com/marketing/content-marketing-tools32

linkedin.com/pulse/best-content-management-systems-cms-rajesh-kumar-ewcxc31

postiv.ai/blog/content-marketing-automation-tools30

Pages are listed as the models cited them.

Search and answers

Where HubSpot Content Hub stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 720 a month (“hubspot content hub”)
AI search demand for its name, est.: 12 a month
Its own site: It sits on HubSpot's site (hubspot.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

42%

rank 1 of 55 in Marketing CMS

First choices

across its categories

Named in: 304 answers
Its own site cited: in 278 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as HubSpot Content Hub

What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot Content Hub; a claim can dispute any of them.

HubSpot CMS 22HubSpot 18HubSpot CMS Hub 14HubSpot (Free Tier) 2HubSpot CMS (Content Hub) 2HubSpot CMS / Content Hub 2HubSpot CMS Hub / Content Hub 2HubSpot Content Hub / Marketing Hub 2HubSpot's free tier 2HubSpot (Content Hub & Marketing Hub) 1HubSpot (Free & Starter Tiers) 1HubSpot CMS + HUB CRM 1HubSpot CMS / Landing Pages 1HubSpot CMS Free 1HubSpot CMS Hub (Content Hub) 1HubSpot Content Hub + Marketing Hub 1HubSpot Content Hub Free 1HubSpot Marketing Hub / Content Hub 1HubSpot Sales Hub & Content Hub 1HubSpot Sales Hub + Content Hub 1HubSpot Starter 1HubSpot's Content Hub + Sales Hub 1

Follow HubSpot Content Hub

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HubSpot is the company behind HubSpot Content Hub.

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On record

Wikidata

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange
Also from HubSpot: HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management and 77 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Content marketing software
academy.hubspot.com/content-strategy
Price stated: Free and premium plans academy.hubspot.com/content-hub-na-pratica
Free plan or trial: Free and premium plans academy.hubspot.com/content-strategy
Not stated on the pages read: Who it is for, starting price, integrations, certifications, hosting, customers

What HubSpot Content Hub's own pages state, read September 28, 2026: academy.hubspot.com/content-strategy, academy.hubspot.com/content-hub-na-pratica, academy.hubspot.com/understanding-content-hub, academy.hubspot.com/introduction-to-content-hub, academy.hubspot.com/introduction-to-content-hub-fr. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Content Hub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Content Hub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HubSpot Content Hub by email, built from the raw record of the edition. It shows:

where HubSpot Content Hub is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HubSpot Content Hub, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where HubSpot Content Hub is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Content management systems for marketing sites

AI models recommend HubSpot Content Hub first in Content management systems for marketing sites this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/marketing-cms/"><img src="https://gtm-ai-index.com/badges/2026-10/hubspot-content-hub--marketing-cms-wide.svg" alt="AI models' first choice in Content management systems for marketing sites, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Content management systems for marketing sites standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/marketing-cms/"><img src="https://gtm-ai-index.com/badges/2026-10/hubspot-content-hub--marketing-cms-square.svg" alt="AI models' first choice in Content management systems for marketing sites, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Content management systems for marketing sites standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/marketing-cms/"><img src="https://gtm-ai-index.com/badges/2026-10/hubspot-content-hub--marketing-cms-compact.svg" alt="AI models' first choice in Content management systems for marketing sites, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Content management systems for marketing sites standing, where the claim can be checked.

Content marketing platforms

AI models recommend HubSpot Content Hub first in Content marketing platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/content-marketing-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/hubspot-content-hub--content-marketing-platforms-wide.svg" alt="AI models' first choice in Content marketing platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Content marketing platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/content-marketing-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/hubspot-content-hub--content-marketing-platforms-square.svg" alt="AI models' first choice in Content marketing platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Content marketing platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/content-marketing-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/hubspot-content-hub--content-marketing-platforms-compact.svg" alt="AI models' first choice in Content marketing platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Content marketing platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.