Every category where a model named HubSpot ABM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Account-based marketing platforms	Marketing	5%	2 of 76	0%	28	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for HubSpot ABM yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot ABM across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	2	0	2
Perplexity Sonar	1	2	0	3
Grok 4.1 Fast	1	2	0	3
Mistral Small	0	3	0	3
DeepSeek V4 Flash	0	4	1	5
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	3	0	3
Kimi K2	0	2	0	2
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels6

Paraphrase15 labels4

Comparative12 labels6not counted in share

Budget-constrained13 labels3

Scale-constrained9 labels3

Negative20 labels3not counted in share

First choiceAlternativeMentionNegative81 labels in all, every segment counted; 16 of the 25 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“HubSpot if you want to integrate ABM into your existing CRM workflow with minimal additional complexity. Both offer the best balance of cost, ease of use, and mid-market suitability.” GLM 4.7 FlashX · ABM · direct prompt · first choice

“or HubSpot if you already use its CRM and want the lowest-friction option” Perplexity Sonar · ABM · budget prompt · first choice

“| HubSpot ABM | Bundled in Premium | Existing HubSpot users |” Grok 4.1 Fast · ABM · scale prompt · first choice

“Use HubSpot's built-in, free ABM features to designate "Target Accounts," map buying committees, and trigger sales tasks.” Gemini 3.5 Flash · ABM · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as HubSpot ABM, over the 81 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot ABM was named but was not.

ProductSame answerTook the first choice insteadHead to head

AdRoll ABM67 of 8119Compare →

Demandbase66 of 818Not in the top three

6sense64 of 817Not in the top three

Terminus43 of 813Compare →

ZenABM29 of 814Not in the top three

Apollo.io28 of 815Not in the top three

Clay18 of 810Not in the top three

ZoomInfo16 of 810Not in the top three

Abmatic AI13 of 815Not in the top three

Bombora13 of 810Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot ABM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 13 of the 81 answers that named HubSpot ABM and are not a share of its labels.

Domains cited

demandbase.com9

cleverly.co8

gartner.com8

ziellab.com8

factors.ai7

pipeline.zoominfo.com7

salesmotion.io7

influ2.com6

abmatic.ai5

cience.com5

Seventy of the seventy domain citations in answers naming HubSpot ABM came from somebody else's page.

Pages cited

demandbase.com/blog/account-based-marketing-solutions9

cleverly.co/blog/account-based-marketing-tools8

gartner.com/reviews/market/account-based-marketing-platforms8

ziellab.com/post/top-12-account-based-marketing-platforms-for-b2b-sales-teams-in-20258

factors.ai/blog/top-abm-tools6

influ2.com/blog/abm-platforms6

pipeline.zoominfo.com/marketing/account-based-marketing-services5

influ2.com/compare/best-account-based-advertising-platforms4

Pages are listed as the models cited them.

Names read as HubSpot ABM

What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot ABM; a claim can dispute any of them.

HubSpot 11HubSpot (Enterprise add-on) 1HubSpot (Marketing Hub) 1HubSpot (Marketing/Sales Hub) 1HubSpot ABM (Native) 1HubSpot ABM (native) 1HubSpot ABM Tools 1

The company

HubSpot is the company behind HubSpot ABM.

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot ABM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot ABM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hubspot.net is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.