Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 8 → 30 of 49
2 categories · RankedSanity
83Judge labels
0First choices
22Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Marketing CMS for mid-market buyers
Rank 9 of 55 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 16% of its 32 labels there were negative.
What the models named instead of Sanity →By buyer segmentRead the same way at every buyer size.
Small business42 of 50
0%18 labels
criticized challenger
Mid-market9 of 55
0%32 labels
accepted challenger
Enterprise16 of 50
0%29 labels
accepted challenger
In marketing cms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Sanity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Content management systems for marketing sites | Marketing | 0% | 9 of 55 | 16% | 32 | accepted challenger | ▼−6Since September 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Experimentation and personalization | Marketing | 0% | 64 of 71 | 100% | 1 | under 10 labels · led by VWO at 27% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Sanity held within the floor in all two categories: no change cleared 11 points.
Best category · Marketing CMS · by segment
Mid-market▼−6Since September 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 6% in September 2026
Inside the floor by 5 pointsRank 5 → 8 of 52
Enterprise▼−6Since September 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 6% in September 2026
Inside the floor by 5 pointsRank 6 → 13 of 49
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Marketing CMS | 6% | 0% | ▼−6Since September 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 9 of 55 |
| Experimentation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 64 of 71, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Sanity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Sanity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 2 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 1 | 5 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 2 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 1 | 4 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labelsNone
Paraphrase8 labelsNone
Comparative14 labelsNone
Budget-constrained4 labelsNone
Scale-constrained20 labelsNone
Negative22 labels2not counted in share
First choiceAlternativeMentionNegative83 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Headless CMS (e.g., Sanity, Contentful) - Recommended if your organization is product or developer-driven” Mistral Small · Marketing CMS · paraphrase prompt · alternative
“Choose a Hybrid CMS (e.g., Storyblok, Sanity, Contentful with frontend frameworks, Webflow)” Qwen 3.7 Flash · Marketing CMS · negative prompt · alternative
“Contentful / Storyblok / Sanity | Solid headless choices if you have developer capacity” DeepSeek V4 Flash · Marketing CMS · scale prompt · alternative
“Choose Contentful or Sanity if: You're an enterprise with strong engineering resources” DeepSeek V4 Flash · Marketing CMS · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“headless CMS options like Contentful, Sanity, or Payload are powerful, they are often overkill for standard marketing websites” Mistral Small · Marketing CMS · negative prompt · soft negative
“CMS-Bundled Personalization (e.g., Contentful, Sanity native) | Often require third-party add-ons for real A/B testing” Qwen 3.7 Flash · Experimentation · negative prompt · soft negative
“Skip headless like Contentful/Sanity unless you have a dev team building custom frontends—they're overkill” Grok 4.1 Fast · Marketing CMS · paraphrase prompt · soft negative
“Be Cautious About: Purely Developer-Centric Headless CMSs *Examples: Contentful, Strapi, Sanity*” Gemini 3.5 Flash · Marketing CMS · negative prompt · soft negative
Named alongside
The products named in the same answers as Sanity, over the 83 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sanity was named but was not.ShowHide
Named alongside
The products named in the same answers as Sanity, over the 83 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sanity was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Sanity. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 75 of the 83 answers that named Sanity and are not a share of its labels.
Domains cited
webstacks.com22
blog.hubspot.com20
linkedin.com20
guideflow.com19
brightspot.com17
contentful.com15
coremedia.com13
elementor.com13
focusreactive.com13
webflow.com13
165 of the 165 domain citations in answers naming Sanity came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
sanity.io is not in Google's top ten for any of the category's searches. In the answers, Sanity takes 0% of first choices and HubSpot Content Hub takes 42%.ShowHide
Search and answers
sanity.io is not in Google's top ten for any of the category's searches. In the answers, Sanity takes 0% of first choices and HubSpot Content Hub takes 42%.
ShowHideIn search
Google, US estimatesPosition for “marketing website cms”
–
not in the top ten
Position for “best marketing website cms”
–
not in the top ten
- Searches for its name, Google
- 27,100 a month (“sanity”)
- AI search demand for its name, est.
- 3,142 a month
- Organic visits to its site
- about 49,180 a month
- Searches its site ranks for
- 7,622 · 335 in the top three
- Sites linking to it
- 52,048
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 9 of 55 in Marketing CMS
Segment leader
42%
HubSpot Content Hub
- First choices
- 0 across its categories
- Named in
- 83 answers
- Its own site cited
- in 75 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on sanity.io
9,936
subdomains included
Content
1,518
counted in the table below
Documentation
675
Product · Integration
3 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 437 | 7 | 2026-09-04 | ||
| Glossary or explainer | 384 | 6 | 2026-09-25 | ||
| Blog | 367 | 12 | 2026-09-22 | ||
| Template or tool | 152 | 1 | 2026-07-06 | ||
| Comparison | 64 | 4 | 2026-08-24 | ||
| Conference or event | 47 | 0 | 2026-04-22 | ||
| Case study | 32 | 1 | 2026-07-17 | ||
| Webinar or virtual event | 23 | 0 | 2024-03-20 | ||
| Podcast or video | 9 | 0 | 2020-08-24 | ||
| News or press | 3 | undated |
Most recent
- 2026-09-25Constrained decoding glossary or explainer
- 2026-09-25Decision audit trail glossary or explainer
- 2026-09-25Retrieval gating glossary or explainer
- 2026-09-25Taxonomy drift glossary or explainer
- 2026-09-25Tool gating glossary or explainer
- 2026-09-22Rlcd reinforcement learning for calibrated decisions glossary or explainer
How it is countedHide how it is counted
Every page sanity.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Sanity
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Sanity.ShowHide
The company
Sanity.
ShowHideOn record
Wikidata- Website
- sanity.io
- Headquarters
- San Francisco
- Founded
- 1995
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The Content Operating System for the AI era
- For
- teams
- Price stated
- Prices are per month. sanity.io/pricing
- Starting price
- $0 forever sanity.io/pricing
- Free plan or trial
- Free sanity.io/pricing
- Certifications
- SOC 2 Type IIGDPRCCPASOC 2PCI DSS
- Hosting
- OSL, NOR (CET)SFO, USA (PST)
- Customers named
- TecovasComplexloveholidaysFigmaPUMABrazeMR MARVISMorning Brew
- Not stated on the pages read
- Integrations
What Sanity's own pages state, read September 28, 2026: sanity.io, sanity.io/pricing, sanity.io/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sanity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sanity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Sanity by email, built from the raw record of the edition. It shows:
- where Sanity is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Sanity, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.