Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 of 120, unchanged
Semrush · 1 category · RankedSemrush Content Marketing Platform
72Judge labels
2First choices
10Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Content marketing for mid-market buyers
Rank 5 of 135 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 7% of its 30 labels there were negative.
What the models named instead of Semrush Content Marketing Platform →By buyer segmentRead the same way at every buyer size.
Small business18 of 126
0%36 labels
accepted challenger
Mid-market5 of 135
4%30 labels
accepted challenger
Enterprise82 of 122
0%6 labels
under the label threshold
In content marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Semrush Content Marketing Platform for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Content marketing platforms | Marketing | 4% | 5 of 135 | 7% | 30 | accepted challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Semrush Content Marketing Platform held within the floor in its one category: no change cleared 11 points.
Best category · Content marketing · by segment
Mid-market▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 16 → 5 of 134
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 81 of 111, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Content marketing | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 5 of 135 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Semrush Content Marketing Platform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Semrush Content Marketing Platform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 1 | 1 | 0 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 0 | 3 |
| Llama 4 Maverick | 0 | 2 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 2 | 0 | 1 | 4 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labelsNone
Paraphrase4 labels2
Comparative21 labelsNone
Budget-constrained8 labelsNone
Scale-constrained8 labelsNone
Negative10 labelsNone
First choiceAlternativeMentionNegative72 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“ClickUp and Semrush Content Toolkit are especially worth evaluating first” Mistral Small · Content marketing · paraphrase prompt · first choice
“I'd recommend ClickUp or Semrush Content Toolkit as your primary choices” MiniMax M2.5 · Content marketing · paraphrase prompt · first choice
“Semrush - Supports SEO and content programs with keyword opportunities, competitive positioning, site performance trends” Llama 4 Maverick · Content marketing · direct prompt · alternative
“Choose Semrush or BuzzSumo if your priority is topic research, SEO, and content ideas” Perplexity Sonar · Content marketing · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Certain all-in-one platforms like HubSpot or Semrush are powerful but come with steep learning curves and premium pricing, making them less suitable for small teams or solo marketers.” Mistral Small · Content marketing · negative prompt · soft negative
“Plans start at $119.95/month (but offers discounts)” MiniMax M2.5 · Content marketing · budget prompt · soft negative
Named alongside
The products named in the same answers as Semrush Content Marketing Platform, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush Content Marketing Platform was named but was not.ShowHide
Named alongside
The products named in the same answers as Semrush Content Marketing Platform, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush Content Marketing Platform was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Semrush Content Marketing Platform. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 69 of the 72 answers that named Semrush Content Marketing Platform and are not a share of its labels.
Domains cited
blog.hubspot.com52
thecmo.com39
trysight.ai35
postiv.ai30
brafton.com17
distribb.io17
clickup.com16
dupple.com16
influencermarketinghub.com16
semrush.comYour site15
238 of the 253 domain citations in answers naming Semrush Content Marketing Platform came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Semrush Content Marketing Platform stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Semrush Content Marketing Platform stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 40 a month (“semrush content marketing platform”)
- AI search demand for its name, est.
- 0 a month
- Its own site
- It sits on Semrush's site (semrush.com), so there are no site figures for it alone
In answers
This editionShare of first choices
4%
rank 5 of 135 in content marketing
Segment leader
33%
HubSpot Content Hub
- First choices
- 2 across its categories
- Named in
- 72 answers
- Its own site cited
- in 69 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Semrush Content Marketing Platform
What the judge wrote, as written, with how often. The vendor table decides that these count as Semrush Content Marketing Platform; a claim can dispute any of them.
Semrush 18Semrush Content Toolkit 7SEMrush 2Semrush (Content Marketing Platform) 1Semrush (Content Marketing Toolkit) 1
Follow Semrush Content Marketing Platform
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Semrush is the company behind Semrush Content Marketing Platform.ShowHide
The company
Semrush is the company behind Semrush Content Marketing Platform.
ShowHideOn record
Wikidata- Website
- semrush.com
- Headquarters
- Boston, United States
- Founded
- 2008
- Ownership
- Public, SEMR on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- online visibility management and content marketing SaaS platform
- For
- Content Marketer
- Price stated
- Try free for 7 days semrush.com/solutions/create-content
- Free plan or trial
- Try free for 7 days semrush.com/solutions/create-content
- Customers named
- Blogging WizardFlavor FixHepperReviewed
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Semrush Content Marketing Platform's own pages state, read October 5, 2026: agencies.semrush.com/heyitswil-seo-and-content-marketing, semrush.com/solutions/create-content, semrush.com/features/content-marketing, agencies.semrush.com/list/content-strategy, agencies.semrush.com/list/content-marketing. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Semrush Content Marketing Platform's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Semrush Content Marketing Platform, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Semrush Content Marketing Platform by email, built from the raw record of the edition. It shows:
- where Semrush Content Marketing Platform is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Semrush Content Marketing Platform, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.