Every category where a model named Contently for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Content marketing platforms	Marketing	0%	19 of 159	25%	20	criticized challenger
Digital adoption and onboarding	Customer	0%	30 of 58	0%	1	under 10 labels · led by Userpilot at 29%
Sales enablement and content	Sales	0%	63 of 81	0%	1	under 10 labels · led by Dock at 19%

Movement

This is the first edition on this tier, so no move can be computed for Contently yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Contently across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	3	4
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	1	1	0	2
Mistral Small	1	0	0	1
DeepSeek V4 Flash	2	0	2	4
Llama 4 Maverick	0	2	0	2
Qwen 3.7 Flash	2	0	0	2
Kimi K2	1	1	0	2
GLM 4.7 FlashX	2	0	0	2
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labelsNone

Paraphrase8 labelsNone

Comparative20 labelsNone

Budget-constrained6 labelsNone

Scale-constrained7 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative58 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“managed/enterprise platforms with vetted freelance networks; custom-priced... Good if content *production at scale* with outside talent is your model.” DeepSeek V4 Flash · Content marketing · scale prompt · alternative

“Focuses heavily on integrating with CMS/Knowledge bases (Confluence, SharePoint). Good if you already have lots of written docs.” Qwen 3.7 Flash · Digital adoption · scale prompt · alternative

“Choose Contently if you need compliance-ready content management with a vetted talent network.” GLM 4.7 FlashX · Content marketing · comparative prompt · alternative

“Best for: High-volume content creation and highly regulated industries (finance, healthcare).” Gemini 3.5 Flash · Content marketing · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“like HubSpot, Contently, or Kapost is usually out of the question—these tools can quickly scale into hundreds or thousands of dollars per month” Gemini 3.5 Flash · Content marketing · budget prompt · soft negative

“without the excessive cost and administrative overhead of enterprise-level software (like Optimizely CMP or Contently)” Gemini 3.5 Flash · Content marketing · paraphrase prompt · soft negative

“Users report layered/obscure pricing, agency markups, poor support, and a clunky interface.” DeepSeek V4 Flash · Content marketing · negative prompt · soft negative

“typically starting around $3,000/mo — this may be on the higher end for mid-market” DeepSeek V4 Flash · Content marketing · direct prompt · soft negative

Named alongside

The products named in the same answers as Contently, over the 58 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Contently was named but was not.

ProductSame answerTook the first choice insteadHead to head

HubSpot Content Hub35 of 5814Not in the top three

CoSchedule30 of 585Not in the top three

Semrush20 of 581Not in the top three

StoryChief19 of 583Not in the top three

Skyword18 of 580Not in the top three

Adobe GenStudio15 of 580Not in the top three

Seismic13 of 580Not in the top three

Optimizely CMP12 of 581Not in the top three

Optimizely CMS10 of 582Not in the top three

Jasper10 of 580Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Contently. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 58 answers that named Contently and are not a share of its labels.

Domains cited

gartner.com6

blog.hubspot.com5

eesel.ai5

influencermarketinghub.com3

storychief.io3

thecmo.com3

toolradar.com3

trysight.ai3

contentgrip.com2

dupple.com2

Thirty-five of the thirty-five domain citations in answers naming Contently came from somebody else's page.

Pages cited

blog.hubspot.com/website/content-marketing-platform5

eesel.ai/blog/content-marketing-platform5

gartner.com/reviews/market/content-marketing-platforms5

influencermarketinghub.com/content-marketing-platforms3

storychief.io/blog/content-marketing-platform3

thecmo.com/tools/content-marketing-platform3

trysight.ai/blog/best-content-marketing-platforms3

contentgrip.com/content-marketing-platforms-vs-resources2

Pages are listed as the models cited them.

Names read as Contently

What the judge wrote, as written, with how often. The vendor table decides that these count as Contently; a claim can dispute any of them.

Skyword / Contently 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Contently's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Contently, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at contently.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.