AI Indexes
GTM AI Index
Index › Products › Contently · October 2026 Edition
1 category · Ranked

Contently

98Judge labels
8First choices
24Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
15% in Content marketing for enterprise buyers
Rank 9 of 135 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 33 labels there were negative.
What the models named instead of Contently →
By buyer segmentStrongest at enterprise.
In content marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Contently for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Content marketing platformsMarketing2%9 of 13518%33accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Contently held within the floor in its one category: no change cleared 11 points.

Best category · Content marketing · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 146 → 120 of 120
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 18 → 9 of 134
Enterprise▲+18Since September 2026: 0% → 18%, +18 points. Past the 11-point floor: movement. Read over the models both editions asked.
18%from 0% in September 2026
Cleared the floor by 7 pointsRank 24 → 1 of 111

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Content marketing0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 18 → 9 of 135

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Contently across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini01001
Gemini 3.5 Flash00123
Perplexity Sonar01102
Grok 4.2002204
Mistral Small02002
DeepSeek V4 Flash01113
Llama 4 Maverick11204
Qwen 3.7 Flash01102
Kimi K202114
GLM 4.7 FlashX00022
MiniMax M2.501001
GPT-6 Luna01001
Muse Glimmer 30B03003

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labels1
Paraphrase14 labels4
Comparative24 labelsNone
Budget-constrained13 labels3
Scale-constrained11 labelsNone
Negative12 labels2not counted in share
First choiceAlternativeMentionNegative98 labels in all, every segment counted; 8 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“would be Contentoo, CoSchedule, or Contently” Llama 4 Maverick · Content marketing · paraphrase prompt · first choice
“Positioned as best all-in-one content marketing platform for managing editorial calendars... All-in-one content marketing operations \u2192 Contently.” Muse Glimmer 30B · Content marketing · comparative prompt · alternative
“Specifically mentioned as well-suited for mid-market firms looking to outsource their content department.” MiniMax M2.5 · Content marketing · direct prompt · alternative
“Optimizely CMP and Contently are best for enterprise content operations and editorial programs” Claude Haiku 4.5 · Content marketing · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Pricing is custom-quoted and often starts at £20K–£100K+/year — likely overkill unless you have enterprise-level budget.” DeepSeek V4 Flash · Content marketing · paraphrase prompt · soft negative
“Enterprise-grade tools like Contently, Optimizely, or Kapost cost thousands of dollars a year.” Gemini 3.5 Flash · Content marketing · budget prompt · soft negative
“High cost and opaque pricing; 3–6 month onboarding; total cost can run $90K–$1M+/year” GLM 4.7 FlashX · Content marketing · comparative prompt · soft negative
“Contently only if you need a more formalized production process” GLM 4.7 FlashX · Content marketing · direct prompt · soft negative

Named alongside

The products named in the same answers as Contently, over the 98 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Contently was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Optimizely CMS25 of 986Not among the top eight
Sprinklr Marketing23 of 980Not among the top eight
Kapost17 of 983Not among the top eight
Adobe Experience Manager16 of 983Not among the top eight
HubSpot Marketing Hub14 of 988Not among the top eight
Optimizely CMP14 of 983Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Contently. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 94 of the 98 answers that named Contently and are not a share of its labels.

Domains cited

blog.hubspot.com63
trysight.ai61
thecmo.com39
brafton.com26
gartner.com26
postiv.ai26
worldmetrics.org24
distribb.io23
g2.com19
gitnux.org17

324 of the 324 domain citations in answers naming Contently came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

contently.com is not in Google's top ten for any of the category's searches. In the answers, Contently takes 2% of first choices and HubSpot Content Hub takes 33%.
ShowHide

In search

Google, US estimates
Position for “content marketing platform”
–
not in the top ten
Position for “best content marketing platform”
–
not in the top ten
Searches for its name, Google
3,600 a month (“contently”)
AI search demand for its name, est.
128,668 a month
Organic visits to its site
about 5,244 a month
Searches its site ranks for
1,479 · 41 in the top three
Sites linking to it
44,888
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
2%
rank 9 of 135 in content marketing
Segment leader
33%
HubSpot Content Hub
First choices
8 across its categories
Named in
98 answers
Its own site cited
in 94 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on contently.com
3,716
subdomains included
Content
433
counted in the table below
Documentation
1
Product · Integration
18 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Report or ebook20702024-05-01
Blog7702026-06-24
Case study4402026-05-09
Comparison3002026-05-01
Conference or event1902019-04-01
Podcast or video1802024-06-01
Glossary or explainer1702026-05-01
Webinar or virtual event1302020-10-01
Template or tool502024-08-01
News or press302021-03-01

Most recent

How it is countedHide how it is counted

Every page contently.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Contently

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Contently is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
Contently is the top content marketing platform for efficient content creation. Scale production with our award-winning content creation services.
For
brands that can't afford to be wrong
Free plan or trial
Get a free sample article contently.com
Integrations claimed
32 contently.com/platform
Certifications
SOC 2 Type IIGDPRCCPAHIPAA BAAFINRA-aware reviewersSOC 2 Type II · GDPR & CCPA · FINRA-registered reviewers · HIPAA-aware workflowGDPR & CCPAFINRA-registered reviewers
Hosting
EU and US data residency
Customers named
RBCPNCScotiabankAmerican ExpressSynovusCencoraCity National BankCoast Capital
Not stated on the pages read
Price, starting price

What Contently's own pages state, read September 28, 2026: contently.com, contently.com/pricing, contently.com/trust, contently.com/platform, contently.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Contently's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Contently, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Contently by email, built from the raw record of the edition. It shows:

  • where Contently is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Contently, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at contently.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.