GTM AI Index

Index › Vendors › Kapost · September 2026 Edition

1 category · Named, not ranked

Kapost

13Judge labels

1First choices

3Negative labels

9 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

7 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Kapost was named 7 times in Content marketing, where HubSpot Content Hub led with 30%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market61 of 159

under the label threshold

Enterprise13 of 136

under the label threshold

In content marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Kapost for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Content marketing platforms	Marketing	0%	61 of 159	29%	7	under 10 labels · led by HubSpot Content Hub at 30%

Movement

This is the first edition on this tier, so no move can be computed for Kapost yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Kapost across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	0	0	1	1
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase3 labelsNone

Comparative4 labelsNone

Budget-constrained3 labels1

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative13 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“StoryChief or Kapost if your team already has content operations maturity” Perplexity Sonar · Content marketing · direct prompt · alternative

“Choose Kapost only if you have complex B2B sales cycles” Mistral Small · Content marketing · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise-Heavy (Avoid for Most Mid-Market): Kapost/Upland (~$3.5k+/mo, B2B ops but too pricey/implementation-heavy)” Grok 4.1 Fast · Content marketing · direct prompt · hard negative

“like HubSpot, Contently, or Kapost is usually out of the question” Gemini 3.5 Flash · Content marketing · budget prompt · soft negative

Named alongside

The products named in the same answers as Kapost, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kapost was named but was not.

ProductSame answerTook the first choice insteadHead to head

Contently8 of 130Not in the top three

HubSpot Content Hub6 of 133Not in the top three

StoryChief6 of 130Not in the top three

Contentful5 of 131Not in the top three

CoSchedule5 of 130Not in the top three

HubSpot Marketing Hub4 of 131Not in the top three

Ahrefs4 of 130Not in the top three

Semrush4 of 130Not in the top three

Adobe Experience Manager3 of 131Not in the top three

NewsCred3 of 130Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Kapost. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 13 answers that named Kapost and are not a share of its labels.

Domains cited

storychief.io3

thecmo.com3

blog.hubspot.com2

contentoo.com2

gartner.com2

gitnux.org2

aigrowthagent.co1

babylovegrowth.ai1

content.one1

contentgrip.com1

Eighteen of the eighteen domain citations in answers naming Kapost came from somebody else's page.

Pages cited

blog.hubspot.com/website/content-marketing-platform2

contentoo.com/blog/marketing-content-operation-solutions2

gartner.com/reviews/market/content-marketing-platforms2

storychief.io/blog/content-marketing-platform2

aigrowthagent.co/articles/best-ai-content-marketing-platforms1

aigrowthagent.co/articles/best-content-marketing-platforms-20261

babylovegrowth.ai/en/blog/top-content-planning-tools-2026-build-a-smarter-stack1

blog.hubspot.com/marketing/content-marketing-tools1

Pages are listed as the models cited them.

Names read as Kapost

What the judge wrote, as written, with how often. The vendor table decides that these count as Kapost; a claim can dispute any of them.

Kapost (by Upland Software) 1Kapost/Upland 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kapost's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kapost, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at kapost.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.