2 categories · RankedAprimo
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing resource management | Marketing | 2% | 18 of 110 | 45% | 38 | criticized challenger | |
| Digital asset management | Marketing | 0% | 16 of 70 | 12% | 16 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
By model
How each model treated Aprimo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 1 | 0 | 0 | 2 | 3 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 5 | 7 |
| Perplexity Sonar | 0 | 0 | 2 | 0 | 2 |
| Grok 4.20 | 0 | 3 | 1 | 2 | 6 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 1 | 2 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 2 | 1 | 2 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 1 | 0 | 2 | 1 | 4 |
| GPT-6 Luna | 1 | 0 | 1 | 1 | 3 |
| Muse Glimmer 30B | 2 | 2 | 2 | 1 | 7 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best for: end-to-end content operations and governance ... Aprimo explicitly emphasizes enterprise governance and content operations at scale.” GPT-5.4 mini · Marketing resource mgt · comparative prompt · first choice
“I'd recommend requesting demos from Opal, Aprimo, and Planview as they're specifically built for enterprise-scale marketing operations.” MiniMax M2.5 · Marketing resource mgt · scale prompt · first choice
“Aprimo is a traditional, heavyweight MRM leader... Aprimo's automated compliance workflows and audit trails make it the gold standard.” Gemini 3.5 Flash · Marketing resource mgt · comparative prompt · first choice
“For large enterprises with strict governance needs, Aprimo or Adobe Workfront remain the gold standard despite their complexity.” DeepSeek V4 Flash · Marketing resource mgt · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid Aprimo unless you have enterprise-scale resources and 6+ months for implementation” Kimi K2 · Marketing resource mgt · negative prompt · hard negative
“choosing a traditional, enterprise-grade Marketing Resource Management (MRM) platform (such as Aprimo, Screendragon, or Optimizely/Allocadia) is usually out of the question” Gemini 3.5 Flash · Marketing resource mgt · budget prompt · soft negative
“The heaviest enterprise MRM suites (like full Aprimo or enterprise Workfront + Adobe) are designed for thousands of users with massive IT infrastructure.” DeepSeek V4 Flash · Marketing resource mgt · scale prompt · soft negative
“reviews mention an unintuitive interface and complicated onboarding/navigation; there's also a recent Gartner Peer Insights review calling it "unstable,"” GPT-5.4 mini · Marketing resource mgt · negative prompt · soft negative
Named alongside
The products named in the same answers as Aprimo, over the 206 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Aprimo was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 205 of the 206 answers that named Aprimo and are not a share of its labels.
Domains cited
586 of the 655 domain citations in answers naming Aprimo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
aprimo.com ranks first on Google for the category's searches. In the answers, Aprimo takes 2% of first choices and Wrike for Marketing takes 24%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 2,400 a month (“aprimo”)
- AI search demand for its name, est.
- 35 a month
- Organic visits to its site
- about 6,007 a month
- Searches its site ranks for
- 1,001 · 130 in the top three
- Sites linking to it
- 2,694
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 23 across its categories
- Named in
- 206 answers
- Its own site cited
- in 205 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 531 | 21 | 2026-09-09 | DAM, CRM | |
| Glossary or explainer | 159 | 0 | 2026-04-14 | DAM | |
| Template or tool | 40 | undated | DAM | ||
| Report or ebook | 31 | 0 | 2025-06-25 | DAM | |
| Comparison | 18 | 1 | 2026-07-23 | DAM | |
| Case study | 14 | 0 | 2025-11-13 | DAM | |
| Webinar or virtual event | 5 | 0 | 2025-04-08 | DAM | |
| Conference or event | 2 | undated | |||
| Podcast or video | 2 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-09-09Content portfolio management blog
- 2026-09-0109 blog
- 2026-08-27Content governance maturity assessment blog
- 2026-08-05Eu ai act transparency content teams blog
- 2026-08-0105 blog
- 2026-07-23Adobe alternative comparison
How it is countedHide how it is counted
Every page aprimo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Aprimo
Follow Aprimo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Aprimo.ShowHide
The company
On record
Wikidata- Website
- aprimo.com
- Headquarters
- Chicago, United States
- Founded
- 1998
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The Leader in Digital Asset Management Software
- For
- marketing and creative teams
- Price stated
- Aprimo pricing is based on chosen product(s) and the number of users. Once you get in touch with our team, we create a custom quote to match your exact needs. aprimo.com/pricing
- Customers named
- Pacific LifeBank of AmericaNational Park FoundationGraingersos childrens villagesCitizensStandard LifeHachette Book Group
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications, hosting
What Aprimo's own pages state, read September 28, 2026: aprimo.com, aprimo.com/pricing, trust.aprimo.com, aprimo.com/platform, aprimo.com/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Aprimo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Aprimo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Aprimo by email, built from the raw record of the edition. It shows:
- where Aprimo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Aprimo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.