Every category where a model named Aprimo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Digital asset management	Marketing	0%	17 of 68	11%	18	accepted challenger
Channel partner and local marketing	Partner and channel	0%	63 of 108	0%	1	under 10 labels · led by JourneyBee at 15%

Movement

This is the first edition on this tier, so no move can be computed for Aprimo yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Aprimo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	0	1
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	1	0	0	2	3
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	1	2	0	3
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	3	1	0	4
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	1	0	1
Kimi K2	1	0	0	0	1
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels2

Paraphrase17 labels12

Comparative30 labels8not counted in share

Budget-constrained8 labelsNone

Scale-constrained9 labels2

Negative13 labels1not counted in share

First choiceAlternativeMentionNegative88 labels in all, every segment counted; 16 of the 25 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Adobe Experience Manager or Aprimo if you are a massive, global brand” Gemini 3.5 Flash · DAM · comparative prompt · first choice

“Most comprehensive - Only platform with persistent AI agents across 5 categories” Kimi K2 · DAM · comparative prompt · first choice

“Aprimo is highlighted as the best DAM for enterprise organizations in 2026” Claude Haiku 4.5 · DAM · comparative prompt · first choice

“well-regarded alternatives in the mid-market space include Aprimo (strong for regulated industries)” DeepSeek V4 Flash · DAM · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“without the astronomical pricing ($100k–$200k+ per year) and heavy IT overhead of enterprise behemoths like Adobe Experience Manager or Aprimo” Gemini 3.5 Flash · DAM · direct prompt · soft negative

“heavyweight enterprise giants like Adobe Experience Manager (AEM) or Aprimo” Gemini 3.5 Flash · DAM · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Aprimo, over the 88 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Aprimo was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bynder67 of 889Not in the top three

Adobe Experience Manager Assets55 of 882Not in the top three

Brandfolder47 of 881Not in the top three

Canto41 of 885Not in the top three

Acquia DAM41 of 881Not in the top three

MediaValet38 of 885Not in the top three

Orange Logic32 of 880Not in the top three

Frontify29 of 880Not in the top three

Cloudinary26 of 880Not in the top three

Filecamp21 of 882Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Aprimo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 12 of the 88 answers that named Aprimo and are not a share of its labels.

Domains cited

stockpress.co9

aprimo.comYour site8

cmswire.com8

getmasset.com8

canto.com7

vntana.com7

frontify.com6

celum.com5

bynder.com4

mediavalet.com4

Fifty-eight of the sixty-six domain citations in answers naming Aprimo came from somebody else's page.

Pages cited

stockpress.co/resources/10-resources-best-digital-asset-management-software-20269

cmswire.com/digital-asset-management/examining-19-enterprise-digital-asset-management-solu8

getmasset.com/digital-asset-management-software8

canto.com/blog/top-dam-software7

aprimo.com/blog/best-digital-asset-management-software6

frontify.com/en/guide/digital-asset-management-software6

vntana.com/roundup/best-digital-asset-management-software6

celum.com/en/blog/digital-asset-management-systems5

Pages are listed as the models cited them.

The company

Aprimo.

Website: aprimo.com
Headquarters: Chicago, United States
Founded: 1998

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Aprimo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Aprimo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at aprimo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.