7 categories · RankedAsana
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing resource management | Marketing | 4% | 6 of 110 | 26% | 38 | criticized challenger | |
| Content marketing platforms | Marketing | 2% | 19 of 135 | 29% | 7 | under 10 labels · led by HubSpot Content Hub at 33% | ▼−10Since September 2026: 12% → 2%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Client onboarding platforms | Customer | 0% | 104 of 104 | 67% | 12 | criticized challenger | |
| Event management platforms | Marketing | 0% | 68 of 81 | 50% | 2 | under 10 labels · led by Bizzabo at 28% | |
| Creative automation platforms | Marketing | 0% | 72 of 109 | 0% | 1 | under 10 labels · led by Bannerflow at 19% | |
| Customer support and helpdesk | Customer | 0% | 48 of 55 | 100% | 1 | under 10 labels · led by Zendesk Support Suite at 31% | newNew since September 2026: not ranked then, 0% now. |
| Workflow automation and iPaaS | GTM data and infrastructure | 0% | 53 of 67 | 100% | 1 | under 10 labels · led by Workato at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
By model
How each model treated Asana across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 3 | 1 | 6 |
| GPT-5.4 mini | 2 | 2 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 2 | 2 | 3 | 7 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 1 | 2 | 3 | 2 | 8 |
| Mistral Small | 0 | 0 | 0 | 2 | 2 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 4 | 8 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 3 | 4 | 9 |
| Kimi K2 | 1 | 0 | 1 | 2 | 4 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 2 | 3 |
| Muse Glimmer 30B | 0 | 3 | 2 | 0 | 5 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I’d recommend Asana as the best all-around content planning and production tool.” GPT-5.4 mini · Content marketing · paraphrase prompt · first choice
“Asana (G2 Leader, 4.4/5 from 12,500+ reviews)” Grok 4.20 · Marketing resource mgt · comparative prompt · first choice
“Start with Asana (free) or Monday.com” Kimi K2 · Marketing resource mgt · budget prompt · first choice
“the best value pick is usually Asana” GPT-5.4 mini · Marketing resource mgt · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“they are not true MRMs... trying to force Asana or Monday.com to act as your MRM will result in "tool sprawl."” Gemini 3.5 Flash · Marketing resource mgt · negative prompt · hard negative
“Asana and Notion are generally not recommended for formal client onboarding due to missing key features.” Mistral Small · Client onboarding · negative prompt · hard negative
“Platforms to watch out for: Jira, ClickUp, Asana (when used as client-facing portals)” Gemini 3.5 Flash · Client onboarding · negative prompt · hard negative
“Avoid project management tools like Asana or Trello for core event management tasks.” Mistral Small · Event management · negative prompt · hard negative
Named alongside
The products named in the same answers as Asana, over the 166 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Asana was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 150 of the 166 answers that named Asana and are not a share of its labels.
Domains cited
545 of the 545 domain citations in answers naming Asana came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
asana.com is not in Google's top ten for any of the category's searches. In the answers, Asana takes 4% of first choices and Wrike for Marketing takes 24%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 301,000 a month (“asana”)
- AI search demand for its name, est.
- 6,012 a month
- Organic visits to its site
- about 1,486,362 a month
- Searches its site ranks for
- 84,447 · 11,524 in the top three
- Sites linking to it
- 85,970
- Paid Google search
- 4 searches its ads show for, about 5,598 clicks and $110,925 a month (estimate)
In answers
This edition- First choices
- 11 across its categories
- Named in
- 166 answers
- Its own site cited
- in 150 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,189 | 1 | 2026-08-20 | ||
| Template or tool | 271 | 2 | 2026-07-24 | ||
| Case study | 225 | undated | |||
| Glossary or explainer | 96 | 3 | 2026-09-29 | ||
| Comparison | 34 | 2 | 2026-09-12 | ||
| Webinar or virtual event | 19 | undated | |||
| Report or ebook | 17 | undated | |||
| Conference or event | 12 | 0 | 2026-01-16 | ||
| News or press | 4 | 0 | 2026-01-28 | ||
| Podcast or video | 2 | 0 | 2026-01-12 |
Most recent
- 2026-09-29Getting started with asana live glossary or explainer
- 2026-09-26What is timeboxing glossary or explainer
- 2026-09-12Okr vs kpi comparison
- 2026-08-22What is scope creep glossary or explainer
- 2026-08-20Resource leveling blog
- 2026-08-14Leadership vs management comparison
How it is countedHide how it is counted
Every page asana.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Asana
Follow Asana
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Asana Inc. is the company behind Asana.ShowHide
The company
On record
Wikidata- Website
- asana.com
- Headquarters
- San Francisco, United States
- Founded
- 2008
- Ownership
- Public, ASAN on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The OS for human-agent teams
- For
- teams
- Price stated
- Personal, Starter, Advanced, Enterprise plans asana.com/pricing
- Starting price
- 0 asana.com/pricing
- Free plan or trial
- Free forever asana.com/pricing
- Integrations claimed
- 100 asana.com/pricing
- Certifications
- SOC 2 Type IISOC 2 (Type 2)SOC 3GDPRUS State Privacy LawsISO/IEC 27001:2022ISO/IEC 27017:2015ISO/IEC 27018:2019
- Hosting
- EuropeAustraliaJapan
- Customers named
- COSMorningstarThe Weather CompanyREWEIndeedUberPinterestAirbnb
What Asana's own pages state, read September 28, 2026: asana.com, asana.com/pricing, trust.asana.com, asana.com/product/ai, asana.com/customers. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Asana's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Asana, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Asana by email, built from the raw record of the edition. It shows:
- where Asana is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Asana, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.