Every category where a model named Asana for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Content marketing platforms	Marketing	12%	2 of 159	17%	12	accepted challenger
Customer success platforms	Customer	0%	41 of 69	0%	1	under 10 labels · led by ChurnZero at 39%
Digital asset management	Marketing	0%	39 of 68	0%	1	under 10 labels · led by Canto at 34%
Knowledge base and self-service	Customer	0%	83 of 96	100%	1	under 10 labels · led by Notion at 18%
Workflow automation and iPaaS	GTM data and infrastructure	0%	34 of 76	0%	1	under 10 labels · led by Workato at 38%

Movement

This is the first edition on this tier, so no move can be computed for Asana yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Asana across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	0	2
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	1	0	0	0	1
Grok 4.1 Fast	0	0	0	1	1
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	0	0	1	0	1
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	1	0	1	2	4
Kimi K2	1	0	0	0	1
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	1	0	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase18 labels6

Comparative6 labelsNone

Budget-constrained5 labelsNone

Scale-constrained2 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you want one default recommendation without more context, choose Asana for a mid-sized B2B team.” Perplexity Sonar · Content marketing · paraphrase prompt · first choice

“My advice: For a mid-sized B2B company, I usually recommend starting with Asana (for organization)” Qwen 3.7 Flash · Content marketing · paraphrase prompt · first choice

“I'd recommend Asana as the best all-around content planning and production tool” GPT-5.4 mini · Content marketing · paraphrase prompt · first choice

“Asana — Best Overall for Mid-Sized B2B Teams” MiniMax M2.5 · Content marketing · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid: Jira / Trello / Asana (As primary KBs)” Qwen 3.7 Flash · Knowledge base · negative prompt · hard negative

“Cheaper (~$10-25/user/mo), flexible for workflows, but generic—not marketing-native.” Grok 4.1 Fast · Content marketing · paraphrase prompt · soft negative

“alternative to pricey project management software like Monday or Asana” Qwen 3.7 Flash · Content marketing · budget prompt · soft negative

Named alongside

The products named in the same answers as Asana, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Asana was named but was not.

ProductSame answerTook the first choice insteadHead to head

Monday.com19 of 332Not in the top three

CoSchedule16 of 337Compare →

Notion14 of 331Not in the top three

Trello12 of 330Not in the top three

ClickUp11 of 330Not in the top three

Airtable10 of 330Not in the top three

HubSpot Content Hub8 of 334Compare →

StoryChief8 of 334Not in the top three

Zapier5 of 331Not in the top three

Make4 of 332Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Asana. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 7 of the 33 answers that named Asana and are not a share of its labels.

Domains cited

atlassian.com2

ayautomate.com2

coschedule.com2

getint.io2

help.asana.comYour site2

omnibound.ai2

planable.io2

planmoon.app2

11outof11.com1

adilraseed.com1

Sixteen of the eighteen domain citations in answers naming Asana came from somebody else's page.

Pages cited

atlassian.com/agile/project-management/workflow-automation-software2

ayautomate.com/blog/best-workflow-automation-platforms2

coschedule.com/pricing2

getint.io/blog/workflow-automation-tools-20-best-platforms-to-boost-productivity-in-20262

help.asana.com/s/article/content-calendar2

omnibound.ai/blog/content-marketing-tools2

planable.io/blog/content-planning-tools2

planmoon.app/blog/best-content-planning-tools-20262

Pages are listed as the models cited them.

Names read as Asana

What the judge wrote, as written, with how often. The vendor table decides that these count as Asana; a claim can dispute any of them.

Notion / Asana 1Trello/Asana 1

The company

Asana Inc. is the company behind Asana.

Website: asana.com
Headquarters: San Francisco, United States
Founded: 2008
Ownership: Public, ASAN on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Asana's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Asana, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at asana.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.