AI Indexes
GTM AI Index
Index › Marketing › Marketing resource mgt › monday.com Work Management vs Asana
Marketing resource management · October 2026 Edition

monday.com Work Management vs Asana

One of fourteen models named monday.com Work Management first on the direct prompt; zero named Asana. monday.com Work Management was named by fourteen of the fourteen models and Asana by twelve and monday.com Work Management carries 44 labels and Asana 38, so the shares are not directly comparable.

monday.com Work Management

accepted challenger

By monday.com, Tel Aviv, founded 2012. Named in one category this edition.

Asana

criticized challenger

By Asana Inc., San Francisco, United States, founded 2008. Named in seven categories this edition.

First-choice share9%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%26%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 11; printed, not drawn.
Labels4438A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, monday.com Work Management reading right to left. Rank and label count are printed, not drawn.Wrike for Marketing was named alongside these two in nine of the fourteen direct answers. Wrike for Marketing vs monday.com Work Management · Wrike for Marketing vs Asana · ClickUp vs monday.com Work Management

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing resource management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
monday.com Work ManagementFirst choices, of fourteen modelsAsana
Direct102 against Asana
Paraphrase101 against Asana
Comparative012 against monday.com Work Management · 3 against Asana
Budget-constrained22
Scale-constrained10
Negative006 against monday.com Work Management · 4 against Asana
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, monday.com Work Management and Asana were named in the same answer seventy-seven times, of the 131 answers naming monday.com Work Management and the 166 naming Asana. In those answers Asana took the first choice six times and monday.com Work Management ten.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where monday.com Work Management and Asana stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
monday.com Work Management Asana first choice named as an alternative argued againstblank: not namedEach cell is one answer, monday.com Work Management on the left and Asana on the right.

The direct prompt

The plain question, one answer per model, grouped by where monday.com Work Management and Asana stood in it.

monday.com Work Management first, Asana an alternative

1 of 14 modelsAsana was named in the answer but not as the choice, or not at all.
GLM 4.7 FlashXWrike for Marketing, monday.com Work Management alternatives: Asana, HubSpot Marketing Hub, Screendragon

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Wrike for Marketing alternatives: Asana, HubSpot Marketing Hub, monday.com Work Management
Gemini 3.5 FlashWrike for Marketing alternatives: Optimizely Content Marketing Platform, Screendragon, Uptempo, monday.com Work Management
Grok 4.1 FastWrike for Marketing alternatives: HubSpot Marketing Hub, Teamwork.com, monday.com Work Management
Mistral SmallScreendragon alternatives: Teamwork.com, monday.com Work Management
DeepSeek V4 FlashWrike for Marketing alternatives: Asana, ClickUp, Screendragon, monday.com Work Management
Kimi K2Wrike for Marketing alternatives: Bynder, monday.com Work Management
MiniMax M2.5Wrike for Marketing alternatives: Lytho, Teamwork.com, monday.com Work Management

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniLytho alternatives: monday Work Management
Perplexity SonarUptempo alternatives: HubSpot Marketing Hub, Lytho, Teamwork.com, Wrike for Marketing, monday Work Management
Llama 4 Maverickno first choice
Qwen 3.7 FlashSmartsheet, Teamwork.com alternatives: Uptempo
GPT-6 LunaWrike for Marketing alternatives: Adobe Workfront, Marmind
Muse Glimmer 30BFrontify alternatives: Bynder, Uptempo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
monday.com Work Management leads by eighteen points.
monday.com Work Management27%#1 of 13
Asana9%#5 of 13
The full small business standing →
Mid-marketThe figures above
monday.com Work Management leads by five points.
monday.com Work Management9%#3 of 11
Asana4%#6 of 11
The full mid-market standing →
Enterprise
monday.com Work Management leads by two points.
monday.com Work Management2%#7 of 10
Asana0%#9 of 10
The full enterprise standing →

What the models said about monday.com Work Management

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Missing features - Users report limitations like messaging contacts and seat requirements” GLM 4.7 FlashX · negative prompt · hard negative
“trying to force Asana or Monday.com to act as your MRM will result in "tool sprawl."” Gemini 3.5 Flash · negative prompt · hard negative
“Compare it against requirements for formal resource planning, financial controls and governance before treating it as a full MRM replacement.” GPT-6 Luna · comparative prompt · soft negative
“Some of the top-rated MRM software include monday.com, which has an overall rating of 4.7 out of 5 and is recognized as a Leader in the Marketing Resource Management Category.” Llama 4 Maverick · budget prompt · first choice
“Highly visual, exceptionally easy to adopt, great for automation... Excellent for mid-market.” Gemini 3.5 Flash · scale prompt · first choice
“I'd recommend starting with Wrike or monday.com” GLM 4.7 FlashX · direct prompt · first choice

What the models said about Asana

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“they are not true MRMs... trying to force Asana or Monday.com to act as your MRM will result in "tool sprawl."” Gemini 3.5 Flash · negative prompt · hard negative
“Asana (G2 Leader, 4.4/5 from 12,500+ reviews)” Grok 4.1 Fast · comparative prompt · first choice
“Start with Asana (free) or Monday.com” Kimi K2 · budget prompt · first choice
“the best value pick is usually Asana” GPT-5.4 mini · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.