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Marketing resource management · October 2026 Edition

ClickUp vs Asana

Zero of fourteen models named ClickUp first on the direct prompt; zero named Asana. ClickUp was named by thirteen of the fourteen models and Asana by twelve and ClickUp carries 24 labels and Asana 38, so the shares are not directly comparable.

ClickUp

accepted challenger

San Diego, United States, founded 2016. Named in seven categories this edition.

Asana

criticized challenger

By Asana Inc., San Francisco, United States, founded 2008. Named in seven categories this edition.

First-choice share13%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%26%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 11; printed, not drawn.
Labels2438A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ClickUp reading right to left. Rank and label count are printed, not drawn.Wrike for Marketing was named alongside these two in nine of the fourteen direct answers. Wrike for Marketing vs ClickUp · Wrike for Marketing vs Asana · ClickUp vs monday.com Work Management

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing resource management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ClickUpFirst choices, of fourteen modelsAsana
Direct002 against Asana
Paraphrase101 against Asana
Comparative011 against ClickUp · 3 against Asana
Budget-constrained62
Scale-constrained00
Negative103 against ClickUp · 4 against Asana
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, ClickUp and Asana were named in the same answer seventy-three times, of the 206 answers naming ClickUp and the 166 naming Asana. In those answers Asana took the first choice six times and ClickUp sixteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ClickUp and Asana stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ClickUp Asana first choice named as an alternative argued againstblank: not namedEach cell is one answer, ClickUp on the left and Asana on the right.

The direct prompt

The plain question, one answer per model, grouped by where ClickUp and Asana stood in it.

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Wrike for Marketing alternatives: Asana, HubSpot Marketing Hub, monday.com Work Management
DeepSeek V4 FlashWrike for Marketing alternatives: Asana, ClickUp, Screendragon, monday.com Work Management
GLM 4.7 FlashXWrike for Marketing, monday.com Work Management alternatives: Asana, HubSpot Marketing Hub, Screendragon

Neither was named

11 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniLytho alternatives: monday Work Management
Gemini 3.5 FlashWrike for Marketing alternatives: Optimizely Content Marketing Platform, Screendragon, Uptempo, monday.com Work Management
Perplexity SonarUptempo alternatives: HubSpot Marketing Hub, Lytho, Teamwork.com, Wrike for Marketing, monday Work Management
Grok 4.1 FastWrike for Marketing alternatives: HubSpot Marketing Hub, Teamwork.com, monday.com Work Management
Mistral SmallScreendragon alternatives: Teamwork.com, monday.com Work Management
Llama 4 Maverickno first choice
Qwen 3.7 FlashSmartsheet, Teamwork.com alternatives: Uptempo
Kimi K2Wrike for Marketing alternatives: Bynder, monday.com Work Management
MiniMax M2.5Wrike for Marketing alternatives: Lytho, Teamwork.com, monday.com Work Management
GPT-6 LunaWrike for Marketing alternatives: Adobe Workfront, Marmind
Muse Glimmer 30BFrontify alternatives: Bynder, Uptempo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ClickUp leads by twelve points.
ClickUp21%#2 of 13
Asana9%#5 of 13
The full small business standing →
Mid-marketThe figures above
ClickUp leads by nine points.
ClickUp13%#2 of 11
Asana4%#6 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
ClickUp0%#– of 10
Asana0%#9 of 10
The full enterprise standing →

What the models said about ClickUp

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“they are not true MRMs... lack automated financial reconciliation/ledger-level budget tracking” Gemini 3.5 Flash · negative prompt · hard negative
“ClickUp (Best All-Around Value) ... best balance between high-end features and affordability” Qwen 3.7 Flash · budget prompt · first choice

What the models said about Asana

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“they are not true MRMs... trying to force Asana or Monday.com to act as your MRM will result in "tool sprawl."” Gemini 3.5 Flash · negative prompt · hard negative
“Asana (G2 Leader, 4.4/5 from 12,500+ reviews)” Grok 4.1 Fast · comparative prompt · first choice
“Start with Asana (free) or Monday.com” Kimi K2 · budget prompt · first choice
“the best value pick is usually Asana” GPT-5.4 mini · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.