Every category where a model named ClickUp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Marketing resource management	Marketing	13%	2 of 110	17%	24	accepted challenger
Client onboarding platforms	Customer	11%	3 of 104	17%	29	accepted challenger
Sales enablement and content	Sales	4%	6 of 72	0%	3	under 10 labels · led by HubSpot Sales Hub at 29%	newNew since September 2026: not ranked then, 5% now.
Content marketing platforms	Marketing	4%	7 of 135	0%	6	under 10 labels · led by HubSpot Content Hub at 33%	▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Knowledge base and self-service	Customer	2%	15 of 88	8%	12	accepted challenger	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Workflow automation and iPaaS	GTM data and infrastructure	2%	11 of 67	25%	4	under 10 labels · led by Workato at 28%	▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Event management platforms	Marketing	0%	53 of 81	0%	1	under 10 labels · led by Bizzabo at 28%

Movement

This is the first edition on this tier, so no move can be computed for ClickUp yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated ClickUp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	0	2
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	1	1	0	3	5
Perplexity Sonar	1	2	1	3	7
Grok 4.20	3	1	7	0	11
Mistral Small	2	2	1	0	5
DeepSeek V4 Flash	3	3	0	2	8
Llama 4 Maverick	1	2	3	0	6
Qwen 3.7 Flash	1	4	1	3	9
Kimi K2	1	3	3	0	7
GLM 4.7 FlashX	1	0	3	0	4
MiniMax M2.5	4	2	1	0	7
GPT-6 Luna	2	0	1	0	3
Muse Glimmer 30B	0	1	2	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct16 labels3

Paraphrase31 labels10

Comparative45 labels5not counted in share

Budget-constrained60 labels24

Scale-constrained21 labelsNone

Negative33 labels3not counted in share

First choiceAlternativeMentionNegative206 labels in all, every segment counted; 37 of the 45 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best client onboarding platform for a company with a limited budget is ClickUp, which offers a free plan and paid plans starting at $7/user/month.” Llama 4 Maverick · Client onboarding · budget prompt · first choice

“My recommendation: Start with HubSpot Sales Hub or ClickUp - both offer strong free/freemium tiers” MiniMax M2.5 · Sales enablement · budget prompt · first choice

“ClickUp (Best Overall Value) ... I'd recommend starting with: 1. ClickUp or Notion” MiniMax M2.5 · Knowledge base · budget prompt · first choice

“ClickUp (Best All-Around Value) ... best balance between high-end features and affordability” Qwen 3.7 Flash · Marketing resource mgt · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Users have criticized ClickUp specifically for lacking basic organizational features like "sub-folders," making deep knowledge bases messy” Qwen 3.7 Flash · Knowledge base · negative prompt · hard negative

“Tools like Jira or ClickUp are built for internal developers or project managers—not external clients.” Gemini 3.5 Flash · Client onboarding · negative prompt · hard negative

“they are not true MRMs... lack automated financial reconciliation/ledger-level budget tracking” Gemini 3.5 Flash · Marketing resource mgt · negative prompt · hard negative

“These are general project management tools, not onboarding platforms” DeepSeek V4 Flash · Client onboarding · negative prompt · hard negative

Named alongside

The products named in the same answers as ClickUp, over the 206 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ClickUp was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Asana73 of 2066Compare →

monday.com Work Management54 of 2069Compare →

Rocketlane48 of 20615Compare →

Dock47 of 2069Compare →

Notion44 of 20614Not among the top eight

Wrike for Marketing40 of 2063Compare →

GUIDEcx33 of 2063Compare →

Monday.com33 of 2060Not among the top eight

Aprimo30 of 2062Not among the top eight

Airtable28 of 2062Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ClickUp. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 202 of the 206 answers that named ClickUp and are not a share of its labels.

Domains cited

clickup.comYour site111

learn.g2.com100

g2.com88

guideflow.com51

teamwork.com50

zite.com49

thedigitalprojectmanager.com47

thecmo.com46

monday.com44

mailmodo.com42

517 of the 628 domain citations in answers naming ClickUp came from somebody else's page.

Pages cited

clickup.com/blog/client-onboarding-software47

learn.g2.com/best-marketing-resource-management-software38

teamwork.com/blog/marketing-resource-management35

zite.com/blog/client-onboarding-software35

mailmodo.com/marketing-stash/marketing-resource-management-software34

thecmo.com/tools/best-mrm-software31

userpilot.com/blog/customer-onboarding-software29

zite.com/blog/customer-onboarding-software29

Pages are listed as the models cited them.

Search and answers

clickup.com is not in Google's top ten for any of the category's searches. In the answers, ClickUp takes 13% of first choices and Wrike for Marketing takes 24%.

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In search

Google, US estimates

Position for “marketing resource management platform”

–

not in the top ten

Position for “best marketing resource management platform”

–

not in the top ten

Searches for its name, Google: 201,000 a month (“clickup”)
AI search demand for its name, est.: 1,733 a month
Organic visits to its site: about 322,021 a month
Searches its site ranks for: 117,331 · 942 in the top three
Sites linking to it: 59,880
Paid Google search: 5 searches its ads show for, about 55 clicks and $1,470 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 90 text, 30 video · 120 shown in the last 30 days

First shown April 2023, as Mango Technologies, Inc., verified. Ads started 2025-10 to 2026-09: 28 in the year, 92 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

13%

rank 2 of 110 in marketing resource mgt

Segment leader

24%

Wrike for Marketing

First choices: 37 across its categories
Named in: 206 answers
Its own site cited: in 202 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on clickup.com

76,085

subdomains included

Content

20,804

counted in the table below

Documentation

209

Product · Integration

419 · 56

Kind	Pages	Last 90 days	Latest
Blog	15,947	undated
Template or tool	2,333	0	2026-04-08
Comparison	1,978	undated
Conference or event	241	undated
Report or ebook	85	0	2026-04-03
Case study	74	0	2025-11-07
Webinar or virtual event	59	0	2025-05-09
Podcast or video	48	0	2026-03-15
News or press	24	0	2025-11-22
Glossary or explainer	15	2	2026-09-11

Most recent

2026-09-11What Is ClickUp Used For? Real-World Use Cases Explained glossary or explainer
2026-09-11What is clickup used for glossary or explainer
2026-04-08Switching project management tools checklist template or tool
2026-04-03Cloud migration checklist template or tool
2026-04-03How to use notebooklm for developers report or ebook
2026-03-27How to use notebooklm for students report or ebook

How it is countedHide how it is counted

Every page clickup.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow ClickUp

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

ClickUp.

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On record

Wikidata

Website: clickup.com
Headquarters: San Diego, United States
Founded: 2016

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: project management software designed to revolutionize the way people work with features including tasks, whiteboards, spreadsheets, and document collaboration on a unified platform
clickup.com
For: teams
clickup.com
Price stated: Free forever. No credit card. clickup.com
Starting price: 7 clickup.com/pricing
Free plan or trial: Free forever. No credit card. clickup.com
Integrations claimed: 50 clickup.com/pricing
Certifications: SOC 2 TYPE IIISO 27001GDPRHIPAASOC 2SOC 2 CERTIFIEDISO 27001 CERTIFIEDGDPR COMPLIANT
Hosting: US, EU & APACIrelandAustraliaSingaporethe United StatesUSEuropeanAsia Pacific
Customers named: SiemensSeismicBell DirectCartoon NetworkFinastraOvative GroupVaynerXChick-fil-A

What ClickUp's own pages state, read September 28, 2026: clickup.com, clickup.com/pricing, clickup.com/security, clickup.com/features/ai, clickup.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ClickUp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ClickUp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for ClickUp by email, built from the raw record of the edition. It shows:

where ClickUp is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name ClickUp, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where ClickUp is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Marketing resource management

ClickUp is among the products AI models recommend first in Marketing resource management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/marketing-resource-management/"><img src="https://gtm-ai-index.com/badges/2026-10/clickup--marketing-resource-management-wide.svg" alt="Among AI models' top three in Marketing resource management, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Marketing resource management standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/marketing-resource-management/"><img src="https://gtm-ai-index.com/badges/2026-10/clickup--marketing-resource-management-square.svg" alt="Among AI models' top three in Marketing resource management, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Marketing resource management standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/marketing-resource-management/"><img src="https://gtm-ai-index.com/badges/2026-10/clickup--marketing-resource-management-compact.svg" alt="Among AI models' top three in Marketing resource management, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Marketing resource management standing, where the claim can be checked.

Client onboarding platforms

ClickUp is among the products AI models recommend first in Client onboarding platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/customer/client-onboarding/"><img src="https://gtm-ai-index.com/badges/2026-10/clickup--client-onboarding-wide.svg" alt="Among AI models' top three in Client onboarding platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Client onboarding platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/customer/client-onboarding/"><img src="https://gtm-ai-index.com/badges/2026-10/clickup--client-onboarding-square.svg" alt="Among AI models' top three in Client onboarding platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Client onboarding platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/customer/client-onboarding/"><img src="https://gtm-ai-index.com/badges/2026-10/clickup--client-onboarding-compact.svg" alt="Among AI models' top three in Client onboarding platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Client onboarding platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.