Every category where a model named Wrike for Marketing for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Marketing resource management	Marketing	24%	1 of 110	14%	49	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Wrike for Marketing yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Wrike for Marketing across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	2	0	3
GPT-5.4 mini	0	3	0	0	3
Gemini 3.5 Flash	1	4	0	0	5
Perplexity Sonar	0	1	0	1	2
Grok 4.1 Fast	1	3	1	1	6
Mistral Small	1	1	0	1	3
DeepSeek V4 Flash	2	2	0	1	5
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	1	0	0	0	1
Kimi K2	2	2	0	2	6
GLM 4.7 FlashX	1	3	0	0	4
MiniMax M2.5	1	1	1	1	4
GPT-6 Luna	1	1	0	0	2
Muse Glimmer 30B	1	1	2	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct26 labels8

Paraphrase21 labels3

Comparative33 labelsNone

Budget-constrained20 labelsNone

Scale-constrained17 labels4

Negative19 labelsNone

First choiceAlternativeMentionNegative136 labels in all, every segment counted; 15 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Mid-market sweet spot: Wrike, monday work management, Teamwork.com, Smartsheet — offer MRM-capable features without forcing you into a massive enterprise suite” Kimi K2 · Marketing resource mgt · scale prompt · first choice

“Wrike is cited as the credible mid-market MRM for 50 to 1000 employee marketing orgs needing proofing, custom request forms and Adobe Creative Cloud plug-ins” Muse Glimmer 30B · Marketing resource mgt · scale prompt · first choice

“Wrike is the most comprehensive solution, offering robust marketing planning, budgeting, and calendar features in one platform.” Mistral Small · Marketing resource mgt · paraphrase prompt · first choice

“A credible mid-market option with proofing, request intake, custom workflows, and real-time analytics” Claude Haiku 4.5 · Marketing resource mgt · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“many marketing users complain about overly rigid request forms and poor approval versioning” DeepSeek V4 Flash · Marketing resource mgt · negative prompt · soft negative

“Wrike's full MRM/enterprise features require custom pricing and can get expensive quickly” Kimi K2 · Marketing resource mgt · budget prompt · soft negative

“the roadmap uncertainty and potential for feature stagnation are notable drawbacks” Mistral Small · Marketing resource mgt · negative prompt · soft negative

“Customer trust concerns due to "flattened roadmap velocity" and ownership changes” MiniMax M2.5 · Marketing resource mgt · negative prompt · soft negative

Named alongside

The products named in the same answers as Wrike for Marketing, over the 136 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wrike for Marketing was named but was not.

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ProductSame answerTook the first choice insteadHead to head

monday.com Work Management87 of 13618Compare →

Aprimo83 of 13617Not among the top eight

Asana73 of 1369Compare →

Adobe Workfront60 of 13616Not among the top eight

ClickUp40 of 13613Compare →

Teamwork.com31 of 1366Compare →

Bynder31 of 1360Not among the top eight

Screendragon30 of 1361Compare →

Smartsheet26 of 1360Compare →

Uptempo25 of 13612Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Wrike for Marketing. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 130 of the 136 answers that named Wrike for Marketing and are not a share of its labels.

Domains cited

learn.g2.com78

g2.com73

teamwork.com73

thecmo.com64

soku.ai55

clickup.com51

zendikt.com51

guideflow.com49

techdogs.com49

mailmodo.com38

581 of the 581 domain citations in answers naming Wrike for Marketing came from somebody else's page.

Pages cited

learn.g2.com/best-marketing-resource-management-software62

teamwork.com/blog/marketing-resource-management62

soku.ai/blog/marketing-resource-management-software55

thecmo.com/tools/best-mrm-software53

g2.com/categories/marketing-resource-management50

zendikt.com/top-10-mrm-software43

guideflow.com/blog/best-marketing-resource-management-software38

mailmodo.com/marketing-stash/marketing-resource-management-software38

Pages are listed as the models cited them.

Search and answers

Where Wrike for Marketing stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “marketing resource management platform”

–

not in the top ten

Position for “best marketing resource management platform”

–

not in the top ten

Searches for its name, Google: 20 a month (“wrike for marketing”)
AI search demand for its name, est.: 0 a month
Organic visits to its site: about 703,499 a month
Searches its site ranks for: 50,414 · 3,904 in the top three
Sites linking to it: 23,552
Paid Google search: 3 searches its ads show for, about 1,931 clicks and $21,691 a month (estimate)

Ads on GoogleDetailLess

119+ ads · 106 text, 8 video, 5 image · 50 shown in the last 30 days

First shown November 2022, as Wrike, Inc., verified. Ads started 2025-10 to 2026-09: 77 in the year, 42 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

24%

rank 1 of 110 in marketing resource mgt

First choices

across its categories

Named in: 136 answers
Its own site cited: in 130 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on wrike.com

6,009

subdomains included

Content

2,517

counted in the table below

Documentation

331

Product · Integration

51 · 59

Kind	Pages	Last 90 days	Latest	Categories named
Blog	1,335	2	2026-09-10	SEO, DAM
Glossary or explainer	422	0	2025-04-24	CRM
News or press	224	undated		DAM
Webinar or virtual event	169	undated
Report or ebook	99	0	2018-10-30	DAM
Case study	88	undated
Template or tool	87	undated
Comparison	75	1	2026-09-03
Conference or event	16	undated
Podcast or video	2	0	2022-06-21

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2025-04-24What is an action plan with example glossary or explainer

Events in person

Upcoming

October 21, 2026User group experience with Wrike in MelbourneGTP Space&Co 530 Colines Lvl 3, 530 Collins Street, Melbourne VIC 3000, Melbourne · hosts

As the event pages on wrike.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page wrike.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Wrike for Marketing

What the judge wrote, as written, with how often. The vendor table decides that these count as Wrike for Marketing; a claim can dispute any of them.

Wrike 43Wrike (Marketing Hub) 1Wrike (now under Cloud Software Group) 1Wrike Business 1

Follow Wrike for Marketing

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Wrike for Marketing's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Wrike for Marketing, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Wrike for Marketing by email, built from the raw record of the edition. It shows:

where Wrike for Marketing is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Wrike for Marketing, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Wrike for Marketing is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Wrike for Marketing first in Marketing resource management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/marketing-resource-management/"><img src="https://gtm-ai-index.com/badges/2026-10/wrike-for-marketing--marketing-resource-management-wide.svg" alt="AI models' first choice in Marketing resource management, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Marketing resource management standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/marketing-resource-management/"><img src="https://gtm-ai-index.com/badges/2026-10/wrike-for-marketing--marketing-resource-management-square.svg" alt="AI models' first choice in Marketing resource management, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Marketing resource management standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/marketing-resource-management/"><img src="https://gtm-ai-index.com/badges/2026-10/wrike-for-marketing--marketing-resource-management-compact.svg" alt="AI models' first choice in Marketing resource management, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Marketing resource management standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.