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GTM AI Index
Index › Products › Adobe Workfront · October 2026 Edition
Adobe · 2 categories · Ranked

Adobe Workfront

99Judge labels
11First choices
44Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
18% in Marketing resource mgt for enterprise buyers
Rank 109 of 110 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 54% of its 24 labels there were negative.
What the models named instead of Adobe Workfront →
By buyer segmentStrongest at enterprise.
In marketing resource mgt · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adobe Workfront for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Marketing resource managementMarketing0%109 of 11054%24criticized challenger
Digital asset managementMarketing0%39 of 700%1under 10 labels · led by Canto at 45%newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Adobe Workfront yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Workfront across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500202
GPT-5.4 mini10001
Gemini 3.5 Flash01034
Perplexity Sonar00011
Grok 4.2000123
Mistral Small00011
DeepSeek V4 Flash10012
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K210124
GLM 4.7 FlashX00011
MiniMax M2.500112
GPT-6 Luna11013
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct11 labels3
Paraphrase10 labels4
Comparative23 labels12not counted in share
Budget-constrained15 labels2
Scale-constrained13 labels2
Negative27 labelsNone
First choiceAlternativeMentionNegative99 labels in all, every segment counted; 11 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: enterprise marketing work management ... Adobe positions Workfront as a centralized platform for the marketing lifecycle” GPT-5.4 mini · Marketing resource mgt · comparative prompt · first choice
“Complex enterprise workflows and resource planning: compare Workfront and Aprimo.” GPT-6 Luna · Marketing resource mgt · comparative prompt · first choice
“Aprimo or Adobe Workfront remain the gold standard despite their complexity.” DeepSeek V4 Flash · Marketing resource mgt · comparative prompt · first choice
“The default choice for large enterprises already committed to Adobe's ecosystem” Kimi K2 · Marketing resource mgt · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Opaque pricing - Difficult to understand costs without detailed consultation” GLM 4.7 FlashX · Marketing resource mgt · negative prompt · hard negative
“Verdict: Avoid unless you're already an Adobe shop.” Kimi K2 · Marketing resource mgt · negative prompt · hard negative
“Enterprise-level solutions (like *Adobe Workfront* or *Aprimo*) are often too complex, too expensive, and take 6 to 12 months to deploy.” Gemini 3.5 Flash · Marketing resource mgt · direct prompt · soft negative
“extreme complexity and steep learning curve... requires a dedicated, full-time system administrator just to maintain it” Gemini 3.5 Flash · Marketing resource mgt · negative prompt · soft negative

Named alongside

The products named in the same answers as Adobe Workfront, over the 99 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Workfront was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Aprimo77 of 9910Not among the top eight
Wrike for Marketing60 of 996Not among the top eight
monday.com Work Management43 of 996Not among the top eight
Asana40 of 995Not among the top eight
Uptempo24 of 997Not among the top eight
Bynder24 of 990Not among the top eight
ClickUp21 of 994Not among the top eight
Smartsheet17 of 992Not among the top eight
Teamwork.com16 of 993Not among the top eight
Screendragon16 of 990Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Workfront. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 97 of the 99 answers that named Adobe Workfront and are not a share of its labels.

Domains cited

soku.ai53
teamwork.com51
g2.com49
zendikt.com48
learn.g2.com44
guideflow.com34
aprimo.com30
techdogs.com29
thecmo.com27
uptempo.io22

387 of the 387 domain citations in answers naming Adobe Workfront came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where Adobe Workfront stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Searches for its name, Google
5,400 a month (“adobe workfront”)
AI search demand for its name, est.
157 a month
Its own site
It sits on Adobe's site (adobe.com), so there are no site figures for it alone

In answers

This edition
Share of first choices
0%
rank 109 of 110 in marketing resource mgt
Segment leader
24%
Wrike for Marketing
First choices
11 across its categories
Named in
99 answers
Its own site cited
in 97 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Adobe Workfront

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Workfront; a claim can dispute any of them.
Adobe 1Workfront/Adobe 1

Follow Adobe Workfront

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adobe is the company behind Adobe Workfront.
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On record

Wikidata
Website
adobe.com
Headquarters
San Jose, United States
Founded
1982
Employees
about 25,988 (2021)
Ownership
Public, ABS on London Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Enterprise Project Management Software
Not stated on the pages read
Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Adobe Workfront's own pages state, read October 5, 2026: business.adobe.com/products/workfront.html, developer.adobe.com/workfront-apis, developer.adobe.com/workfront-fusion-apis, developer.adobe.com/workfront-commenting-api, developer.adobe.com/workfront-apis/guides. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Workfront's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Workfront, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adobe Workfront by email, built from the raw record of the edition. It shows:

  • where Adobe Workfront is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Adobe Workfront, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at adobe.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.