Every category where a model named Uptempo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Marketing resource management	Marketing	7%	5 of 110	27%	15	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Uptempo yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Uptempo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	1	2	1	4
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	0	1
Kimi K2	1	0	1	2
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	2	0	2
Muse Glimmer 30B	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels3

Paraphrase16 labels11

Comparative5 labels2not counted in share

Budget-constrained5 labelsNone

Scale-constrained5 labelsNone

Negative9 labels1not counted in share

First choiceAlternativeMentionNegative48 labels in all, every segment counted; 14 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Uptempo is a dedicated marketing operations platform built specifically to bridge the gap between marketing plans, budgets, and actual financial results.” Gemini 3.5 Flash · Marketing resource mgt · paraphrase prompt · first choice

“the best *Marketing Resource Management (MRM)* platform is usually Uptempo if your priority is a true MRM suite” Perplexity Sonar · Marketing resource mgt · direct prompt · first choice

“HubSpot or Uptempo are excellent choices if you need comprehensive budgeting features alongside planning” Claude Haiku 4.5 · Marketing resource mgt · paraphrase prompt · first choice

“Top Recommendation: Uptempo (formerly Allocadia + BrandMaker)” Kimi K2 · Marketing resource mgt · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms with Significant Issues ... Uptempo - Steep learning curve ... Expensive” GLM 4.7 FlashX · Marketing resource mgt · negative prompt · hard negative

“because it is the result of merging three entirely different software platforms, you should approach it with structured questions” Gemini 3.5 Flash · Marketing resource mgt · negative prompt · soft negative

“complaints about a clunky UI, expensive pricing, and some integration/training issues” GPT-5.4 mini · Marketing resource mgt · negative prompt · soft negative

“typically cost $75,000–$300,000+ per year and require 6–12 month implementations” Kimi K2 · Marketing resource mgt · budget prompt · soft negative

Named alongside

The products named in the same answers as Uptempo, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Uptempo was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Aprimo32 of 485Not among the top eight

Wrike for Marketing25 of 481Compare →

Adobe Workfront24 of 483Not among the top eight

monday.com Work Management21 of 483Compare →

Asana15 of 481Compare →

ClickUp12 of 482Compare →

Screendragon9 of 480Compare →

Smartsheet8 of 481Compare →

Teamwork.com6 of 482Compare →

Bynder6 of 480Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Uptempo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 48 of the 48 answers that named Uptempo and are not a share of its labels.

Domains cited

g2.com23

learn.g2.com21

uptempo.ioYour site21

teamwork.com18

soku.ai17

aprimo.com15

clickup.com15

thecmo.com15

monday.com14

capterra.com11

149 of the 170 domain citations in answers naming Uptempo came from somebody else's page.

Pages cited

soku.ai/blog/marketing-resource-management-software17

learn.g2.com/best-marketing-resource-management-software15

g2.com/categories/marketing-resource-management13

teamwork.com/blog/marketing-resource-management11

crowbert.com/blog/marketing-plan-software10

thedigitalprojectmanager.com/tools/best-marketing-resource-management-software10

storyflow.so/blog/best-marketing-campaign-planning-tools-20269

thecmo.com/tools/best-mrm-software8

Pages are listed as the models cited them.

Search and answers

uptempo.io is not in Google's top ten for any of the category's searches. In the answers, Uptempo takes 7% of first choices and Wrike for Marketing takes 24%.

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In search

Google, US estimates

Position for “marketing resource management platform”

–

not in the top ten

Position for “best marketing resource management platform”

–

not in the top ten

Searches for its name, Google: 9,900 a month (“uptempo”)
AI search demand for its name, est.: 2,872 a month
Organic visits to its site: about 5,750 a month
Searches its site ranks for: 400 · 37 in the top three
Sites linking to it: 1,027
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 5 of 110 in marketing resource mgt

Segment leader

24%

Wrike for Marketing

First choices: 14 across its categories
Named in: 48 answers
Its own site cited: in 48 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on uptempo.io

522

subdomains included

Content

213

counted in the table below

Documentation

227

Product · Integration

1 · 0

Kind	Pages	Last 90 days	Latest
Blog	114	0	2026-04-07
Webinar or virtual event	28	1	2026-08-09
Case study	19	undated
Report or ebook	16	undated
News or press	13	1	2026-07-22
Podcast or video	10	undated
Conference or event	5	undated
Comparison	5	undated
Glossary or explainer	2	0	2021-08-17
Template or tool	1	undated

Most recent

2026-08-09Budget season playbook webinar or virtual event
2026-07-22Uptempo extends power of mmm news or press
2026-06-09Gartner panel confront marketings ai era roi crisis news or press
2026-04-07Budget spreadsheet liability marketing operations blog
2026-04-07Marketing roi board numbers blog
2026-04-04Marketing vendor consolidation system of record blog

How it is countedHide how it is counted

Every page uptempo.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Uptempo

What the judge wrote, as written, with how often. The vendor table decides that these count as Uptempo; a claim can dispute any of them.

Uptempo (formerly BrandMaker) 1

Follow Uptempo

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Uptempo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Uptempo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Uptempo by email, built from the raw record of the edition. It shows:

where Uptempo is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Uptempo, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.