Every category where a model named Smartsheet for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Marketing resource management	Marketing	4%	9 of 110	20%	10	accepted challenger
Client onboarding platforms	Customer	0%	87 of 104	50%	2	under 10 labels · led by Rocketlane at 47%
Territory and quota planning	Revenue operations	0%	73 of 123	0%	2	under 10 labels · led by CaptivateIQ Planning at 36%	newNew since September 2026: not ranked then, 0% now.
Workflow automation and iPaaS	GTM data and infrastructure	0%	58 of 67	100%	1	under 10 labels · led by Workato at 28%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Smartsheet yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Smartsheet across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	0	1	1	2
Perplexity Sonar	0	0	0	2	2
Grok 4.20	0	0	2	0	2
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	1	1
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	1	1	0	0	2
Kimi K2	1	0	0	0	1
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	0	1	0	1
GPT-6 Luna	0	1	0	0	1
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels1

Paraphrase8 labelsNone

Comparative10 labelsNone

Budget-constrained3 labelsNone

Scale-constrained8 labels2

Negative8 labelsNone

First choiceAlternativeMentionNegative42 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best All-Around for Mid-Market B2B: Smartsheet ... The safest bet for a generic B2B marketing operations role” Qwen 3.7 Flash · Marketing resource mgt · direct prompt · first choice

“Mid-market sweet spot: Wrike, monday work management, Teamwork.com, Smartsheet” Kimi K2 · Marketing resource mgt · scale prompt · first choice

“If your company needs something more flexible and enterprise-like, I'd consider Smartsheet next” GPT-5.4 mini · Client onboarding · paraphrase prompt · alternative

“It may suit teams moving from spreadsheets who want to preserve a familiar planning model.” GPT-6 Luna · Marketing resource mgt · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“they are not full MRM systems unless you are ready to build process, reporting, approvals, and financial controls around them” Perplexity Sonar · Marketing resource mgt · negative prompt · soft negative

“Extremely flexible, but you will have to build the "client portal" and onboarding-specific automation logic yourself.” Gemini 3.5 Flash · Client onboarding · scale prompt · soft negative

“Spreadsheet-like flexibility, good for complex B2B campaign timelines, but weaker on native budget tracking” DeepSeek V4 Flash · Marketing resource mgt · paraphrase prompt · soft negative

“more about *managing work* than acting as pure integration hubs” Perplexity Sonar · Automation & iPaaS · comparative prompt · soft negative

Named alongside

The products named in the same answers as Smartsheet, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Smartsheet was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Asana27 of 425Compare →

Wrike for Marketing26 of 422Compare →

monday.com Work Management21 of 422Compare →

Adobe Workfront17 of 427Not among the top eight

ClickUp14 of 422Compare →

Aprimo13 of 423Not among the top eight

Uptempo8 of 422Compare →

Teamwork.com8 of 421Compare →

Screendragon7 of 420Compare →

HubSpot Marketing Hub5 of 421Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Smartsheet. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 38 of the 42 answers that named Smartsheet and are not a share of its labels.

Domains cited

learn.g2.com24

teamwork.com19

thecmo.com18

g2.com16

guideflow.com12

soku.ai12

zendikt.com11

monday.com9

smartsheet.comYour site9

airtable.com8

129 of the 138 domain citations in answers naming Smartsheet came from somebody else's page.

Pages cited

learn.g2.com/best-marketing-resource-management-software17

thecmo.com/tools/best-mrm-software16

teamwork.com/blog/marketing-resource-management15

soku.ai/blog/marketing-resource-management-software12

g2.com/categories/marketing-resource-management11

zendikt.com/top-10-mrm-software9

guideflow.com/blog/best-marketing-resource-management-software8

mailmodo.com/marketing-stash/marketing-resource-management-software8

Pages are listed as the models cited them.

Search and answers

smartsheet.com is not in Google's top ten for any of the category's searches. In the answers, Smartsheet takes 4% of first choices and Wrike for Marketing takes 24%.

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In search

Google, US estimates

Position for “marketing resource management platform”

–

not in the top ten

Position for “best marketing resource management platform”

–

not in the top ten

Searches for its name, Google: 301,000 a month (“smartsheet”)
AI search demand for its name, est.: 4,614 a month
Organic visits to its site: about 826,824 a month
Searches its site ranks for: 87,639 · 12,809 in the top three
Sites linking to it: 86,617
Paid Google search: 8 searches its ads show for, about 33 clicks and $1,585 a month (estimate)

Ads on GoogleDetailLess

97+ ads · 53 text, 30 image, 14 video · 69 shown in the last 30 days

First shown April 2024, as Smartsheet Inc., verified. Ads started 2025-11 to 2026-10: 69 in the year, 28 before. 23 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 9 of 110 in marketing resource mgt

Segment leader

24%

Wrike for Marketing

First choices: 3 across its categories
Named in: 42 answers
Its own site cited: in 38 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on smartsheet.com

10,004

subdomains included

Content

1,399

counted in the table below

Documentation

112

Product · Integration

54 · 858

Kind	Pages	Last 90 days	Latest	Categories named
Blog	410	0	2025-12-17	CRM, DAM
News or press	262	undated
Case study	245	undated
Template or tool	213	undated		SEO
Report or ebook	123	0	2026-05-05
Webinar or virtual event	48	undated
Conference or event	48	0	2025-11-05
Comparison	27	0	2025-12-17
Podcast or video	19	undated
Glossary or explainer	4	undated

Most recent

2026-05-05Ai making work denser not lighter report or ebook
2025-12-17All risk assessment matrix templates you need blog
2025-12-17Project management vs project portfolio management comparison
2025-11-05Pre conference lunch pre con attendees only conference or event
2025-11-05Pre conference breakfast pre con attendees only conference or event
2025-10-3032 free excel spreadsheet templates blog

How it is countedHide how it is counted

Every page smartsheet.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Smartsheet

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Smartsheet is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: a platform built for the way you work
smartsheet.com
For: teams
smartsheet.com
Price stated: Pricing by plan type smartsheet.com/pricing
Starting price: 129 smartsheet.com/pricing
Free plan or trial: Try Smartsheet for free smartsheet.com
Certifications: SOC 2ISO 27001ISO 27701FedRAMPISO 42001 certificationGartner® Magic Quadrant™ for Collaborative Work Management
Hosting: Smartsheet RegionsSmartsheet GovUSEUAustraliaAWS East regions (Virginia/Ohio)AWS GovCloud West region (Oregon)AWS EU regions (Germany/Ireland)
Customers named: McLaren RacingRoche ITSutherlandConvergintDIRECTVPUMA (PLM)PUMAtheisens
Not stated on the pages read: Integrations

What Smartsheet's own pages state, read October 5, 2026: smartsheet.com, smartsheet.com, smartsheet.com/pricing, smartsheet.com/trust, smartsheet.com/platform. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Smartsheet's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Smartsheet, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Smartsheet by email, built from the raw record of the edition. It shows:

where Smartsheet is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Smartsheet, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.