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Marketing resource management · October 2026 Edition

Asana vs Smartsheet

Zero of fourteen models named Asana first on the direct prompt; one named Smartsheet. Asana was named by twelve of the fourteen models and Smartsheet by eight and Asana carries 38 labels and Smartsheet 10, so the shares are not directly comparable.

Asana

criticized challenger

By Asana Inc., San Francisco, United States, founded 2008. Named in seven categories this edition.

Smartsheet

accepted challenger

Named in four categories this edition.

First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate26%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 11; printed, not drawn.
Labels3810A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Asana reading right to left. Rank and label count are printed, not drawn.Wrike for Marketing was named alongside these two in nine of the fourteen direct answers. Wrike for Marketing vs Asana · Wrike for Marketing vs Smartsheet · ClickUp vs Asana

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing resource management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
AsanaFirst choices, of fourteen modelsSmartsheet
Direct012 against Asana
Paraphrase001 against Asana · 1 against Smartsheet
Comparative103 against Asana
Budget-constrained20
Scale-constrained01
Negative004 against Asana · 1 against Smartsheet
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Asana and Smartsheet were named in the same answer twenty-seven times, of the 166 answers naming Asana and the 42 naming Smartsheet. In those answers Smartsheet took the first choice two times and Asana five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Asana and Smartsheet stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Asana Smartsheet first choice named as an alternative argued againstblank: not namedEach cell is one answer, Asana on the left and Smartsheet on the right.

The direct prompt

The plain question, one answer per model, grouped by where Asana and Smartsheet stood in it.

Smartsheet first, Asana not the choice

1 of 14 modelsAsana was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashSmartsheet, Teamwork.com alternatives: Uptempo

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Wrike for Marketing alternatives: Asana, HubSpot Marketing Hub, monday.com Work Management
DeepSeek V4 FlashWrike for Marketing alternatives: Asana, ClickUp, Screendragon, monday.com Work Management
GLM 4.7 FlashXWrike for Marketing, monday.com Work Management alternatives: Asana, HubSpot Marketing Hub, Screendragon

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniLytho alternatives: monday Work Management
Gemini 3.5 FlashWrike for Marketing alternatives: Optimizely Content Marketing Platform, Screendragon, Uptempo, monday.com Work Management
Perplexity SonarUptempo alternatives: HubSpot Marketing Hub, Lytho, Teamwork.com, Wrike for Marketing, monday Work Management
Grok 4.1 FastWrike for Marketing alternatives: HubSpot Marketing Hub, Teamwork.com, monday.com Work Management
Mistral SmallScreendragon alternatives: Teamwork.com, monday.com Work Management
Llama 4 Maverickno first choice
Kimi K2Wrike for Marketing alternatives: Bynder, monday.com Work Management
MiniMax M2.5Wrike for Marketing alternatives: Lytho, Teamwork.com, monday.com Work Management
GPT-6 LunaWrike for Marketing alternatives: Adobe Workfront, Marmind
Muse Glimmer 30BFrontify alternatives: Bynder, Uptempo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Asana leads by seven points.
Asana9%#5 of 13
Smartsheet2%#10 of 13
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Asana4%#6 of 11
Smartsheet4%#7 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Asana0%#9 of 10
Smartsheet0%#8 of 10
The full enterprise standing →

What the models said about Asana

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“they are not true MRMs... trying to force Asana or Monday.com to act as your MRM will result in "tool sprawl."” Gemini 3.5 Flash · negative prompt · hard negative
“Asana (G2 Leader, 4.4/5 from 12,500+ reviews)” Grok 4.1 Fast · comparative prompt · first choice
“Start with Asana (free) or Monday.com” Kimi K2 · budget prompt · first choice
“the best value pick is usually Asana” GPT-5.4 mini · budget prompt · first choice

What the models said about Smartsheet

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“they are not full MRM systems unless you are ready to build process, reporting, approvals, and financial controls around them” Perplexity Sonar · negative prompt · soft negative
“Spreadsheet-like flexibility, good for complex B2B campaign timelines, but weaker on native budget tracking” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Best All-Around for Mid-Market B2B: Smartsheet ... The safest bet for a generic B2B marketing operations role” Qwen 3.7 Flash · direct prompt · first choice
“Mid-market sweet spot: Wrike, monday work management, Teamwork.com, Smartsheet” Kimi K2 · scale prompt · first choice
“It may suit teams moving from spreadsheets who want to preserve a familiar planning model.” GPT-6 Luna · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.