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Marketing resource management · October 2026 Edition

Asana vs Screendragon

Zero of fourteen models named Asana first on the direct prompt; one named Screendragon. Asana was named by twelve of the fourteen models and Screendragon by ten and Asana carries 38 labels and Screendragon 18, so the shares are not directly comparable.

Asana

criticized challenger

By Asana Inc., San Francisco, United States, founded 2008. Named in seven categories this edition.

Screendragon

accepted challenger

Named in one category this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate26%11%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 11; printed, not drawn.
Labels3818A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Asana reading right to left. Rank and label count are printed, not drawn.Wrike for Marketing was named alongside these two in nine of the fourteen direct answers. Wrike for Marketing vs Asana · Wrike for Marketing vs Screendragon · ClickUp vs Asana

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing resource management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
AsanaFirst choices, of fourteen modelsScreendragon
Direct012 against Asana · 1 against Screendragon
Paraphrase001 against Asana
Comparative113 against Asana
Budget-constrained201 against Screendragon
Scale-constrained00
Negative004 against Asana
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Asana and Screendragon stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Asana Screendragon first choice named as an alternative argued againstblank: not namedEach cell is one answer, Asana on the left and Screendragon on the right.

The direct prompt

The plain question, one answer per model, grouped by where Asana and Screendragon stood in it.

Screendragon first, Asana not the choice

1 of 14 modelsAsana was named in the answer but not as the choice, or not at all.
Mistral SmallScreendragon alternatives: Teamwork.com, monday.com Work Management

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Wrike for Marketing alternatives: Asana, HubSpot Marketing Hub, monday.com Work Management
Gemini 3.5 FlashWrike for Marketing alternatives: Optimizely Content Marketing Platform, Screendragon, Uptempo, monday.com Work Management
DeepSeek V4 FlashWrike for Marketing alternatives: Asana, ClickUp, Screendragon, monday.com Work Management
GLM 4.7 FlashXWrike for Marketing, monday.com Work Management alternatives: Asana, HubSpot Marketing Hub, Screendragon

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniLytho alternatives: monday Work Management
Perplexity SonarUptempo alternatives: HubSpot Marketing Hub, Lytho, Teamwork.com, Wrike for Marketing, monday Work Management
Grok 4.1 FastWrike for Marketing alternatives: HubSpot Marketing Hub, Teamwork.com, monday.com Work Management
Llama 4 Maverickno first choice
Qwen 3.7 FlashSmartsheet, Teamwork.com alternatives: Uptempo
Kimi K2Wrike for Marketing alternatives: Bynder, monday.com Work Management
MiniMax M2.5Wrike for Marketing alternatives: Lytho, Teamwork.com, monday.com Work Management
GPT-6 LunaWrike for Marketing alternatives: Adobe Workfront, Marmind
Muse Glimmer 30BFrontify alternatives: Bynder, Uptempo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Asana leads by nine points.
Asana9%#5 of 13
Screendragon0%#– of 13
The full small business standing →
Mid-marketThe figures above
Asana leads by two points.
Asana4%#6 of 11
Screendragon2%#8 of 11
The full mid-market standing →
Enterprise
The order flips: Screendragon leads at enterprise.
Screendragon2%#4 of 10
Asana0%#9 of 10
The full enterprise standing →

What the models said about Asana

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“they are not true MRMs... trying to force Asana or Monday.com to act as your MRM will result in "tool sprawl."” Gemini 3.5 Flash · negative prompt · hard negative
“Asana (G2 Leader, 4.4/5 from 12,500+ reviews)” Grok 4.1 Fast · comparative prompt · first choice
“Start with Asana (free) or Monday.com” Kimi K2 · budget prompt · first choice
“the best value pick is usually Asana” GPT-5.4 mini · budget prompt · first choice

What the models said about Screendragon

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“usually out of the question. These enterprise systems typically require complex, custom five-figure annual contracts” Gemini 3.5 Flash · budget prompt · soft negative
“Expensive and complex, but unbeatable if you struggle with creative bottlenecks and missed deadlines.” Qwen 3.7 Flash · direct prompt · soft negative
“Screendragon stands out as the best overall MRM platform due to its deep marketing-specific features” Mistral Small · direct prompt · first choice
“Screendragon is widely considered the gold standard for large enterprise marketing teams” Qwen 3.7 Flash · comparative prompt · first choice
“Screendragon if you have complex creative production workflows requiring advanced approval processes” GLM 4.7 FlashX · direct prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.