Workflow automation and iPaaS
Asked as “workflow automation and integration platform”, and as “iPaaS”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the four products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Workato38%
Workato38%02Make17%
Make17%03n8n12%
n8n12%04Celigo12%
Celigo12%05Boomi6%
Boomi6%06SnapLogic6%
SnapLogic6%07Tray.ai4%
Tray.ai4%08Pabbly Connect2%
Pabbly Connect2%09Microsoft Power Automate0%
Microsoft Power Automate0%10Activepieces0%
Activepieces0%11MuleSoft0%
MuleSoft0%12Zapier0%
Zapier0%02What they warned about
Three of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.1 Fast, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Zapier61%
34 of 56 labels negative · 11 of 12 models · 7 hard negative
“Avoid Tier 2 consumer tools (like standard Zapier) because as soon as you hit 700+ employees, the lack of governance and error handling will cause compliance issues.” Qwen 3.7 Flash, scale prompt
MuleSoft59%
13 of 22 labels negative · 7 of 12 models · 5 hard negative
“you likely want to avoid bloated legacy enterprise platforms (like MuleSoft) that require expensive, certified developers” Gemini 3.5 Flash, paraphrase prompt
Workato13%
7 of 53 labels negative · 7 of 12 models · 3 hard negative
“### Workato **Avoid or Use with Caution If:** ... overkill and significantly more expensive than necessary” GLM 4.7 FlashX, negative prompt
n8n18%
8 of 44 labels negative · 7 of 12 models · 1 hard negative
“**n8n** ⚠️ **SECURITY CONCERNS** ... Webhook URLs have been actively abused by threat actors since October 2025” Mistral Small, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
24 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 212 links across 137 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
6 answers · 6 citations · 2 models
vendor site · Guideflow6 answers · 6 citations · 2 models
vendor site · Zapier5 answers · 7 citations · 3 models
5 answers · 6 citations · 2 models
vendor site · ONES.com4 answers · 14 citations · 2 models
3 answers · 4 citations · 2 models
vendor site · Gartner3 answers · 4 citations · 2 models
vendor site · Atlassian3 answers · 3 citations · 2 models
3 answers · 3 citations · 2 models
3 answers · 3 citations · 2 models
vendor site · SnapLogic3 answers · 3 citations · 2 models
3 answers · 3 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
6 answers · 2 models
6 answers · 2 models
4 answers · 2 models
3 answers · 2 models
3 answers · 2 models
3 answers · 2 models
2 answers · 1 model
2 answers · 2 models
2 answers · 2 models
2 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best workflow automation and integration platform for a mid-market B2B company?”Paraphrase“Which iPaaS would you recommend to a mid-sized B2B company?”Comparative“What are the top workflow automation and integration platforms and how do they differ?”Budget-constrained“What is the best workflow automation and integration platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a workflow automation and integration platform. What should we look at?”Negative“Which workflow automation and integration platforms should I avoid or be cautious about?”
Claude Haiku 4.5WorkatoWorkatoHeldno first choiceagainst: JiraPabbly Connectno first choiceagainst: Zapier
Four alternatives
Kissflow, Make, Microsoft Power Automate, ZapierFive alternatives
Albato, Boomi, Celigo, SAP, ZapierFour alternatives
Albato, Integrately, Microsoft 365, n8nGPT-5.4 miniWorkatoagainst: ZapierBoomi, WorkatoChangedagainst: MuleSoftZapiern8nagainst: Zapierno first choicenothing named
Two alternatives
Boomi, MuleSoftOne alternative
CeligoSix alternatives
IFTTT, Make, Microsoft Power Automate, Pipedream, Workato, n8nOne alternative
MakeGemini 3.5 FlashWorkatoagainst: ZapierCeligoChangedagainst: MuleSoftMake, Zapier, n8nagainst: MuleSoftn8nagainst: ZapierWorkatoagainst: IBM, MuleSoft, Zapieragainst: Make, Microsoft Power Automate, MuleSoft, Tray.ai, Workato, Zapier, n8n
Three alternatives
Celigo, Make, Tray.aiThree alternatives
Jitterbit, Workato, n8nTwo alternatives
Tray.ai, WorkatoFour alternatives
Activepieces, Make, Microsoft Power Automate, PipedreamFive alternatives
Celigo, Make, Microsoft Power Automate, Tray.ai, n8nPerplexity SonarWorkatoagainst: ZapierWorkatoHeldZapieragainst: MuleSoftMakeagainst: Zapierno first choiceagainst: Automate.io, Boomi, Make, Microsoft Power Automate, Tray.ai, UiPath, Workato, Zapier, n8n
Three alternatives
HubSpot Operations Hub, Make, n8nFour alternatives
Celigo, Frends, Jitterbit, Microsoft Power AutomateSeven alternatives
Boomi, Camunda, Make, Microsoft Power Automate, UiPath, Workato, n8nOne alternative
n8nGrok 4.1 FastWorkatoagainst: ZapierCeligoChangedagainst: ZapierZapiern8nagainst: Microsoft Power Automate, Workato, ZapierSnapLogic, Workatoagainst: Zapieragainst: IFTTT, Make, Pipedream, Zapier, n8n
Four alternatives
Boomi, Celigo, Make, Tray.aiThree alternatives
Boomi, Tray.ai, WorkatoFour alternatives
Make, Microsoft Power Automate, Workato, n8nOne alternative
MakeThree alternatives
Make, Microsoft Power Automate, n8nMistral SmallWorkatoagainst: ZapierWorkatoHeldagainst: Boomi, MuleSoftZapierMakeagainst: Zapierno first choiceagainst: Zapieragainst: Relay.app, Vanta, Zapier, n8n
Two alternatives
Jitterbit Harmony, Tray.aiTwo alternatives
Celigo, JitterbitFour alternatives
Make, Microsoft Power Automate, Workato, n8nThree alternatives
Integrately, Pabbly Connect, n8nDeepSeek V4 FlashCeligo, Workatoagainst: Make, ZapierCeligoChangedagainst: Make, MuleSoft, Zapier, n8nWorkatoagainst: MuleSoftMakeagainst: ZapierWorkatoagainst: MuleSoftagainst: IFTTT, Make, Microsoft Power Automate, Pabbly Connect, Zapier, n8n
Three alternatives
Boomi, Jitterbit, Tray.aiTwo alternatives
Boomi, WorkatoSix alternatives
Boomi, Make, Microsoft Power Automate, Tray.ai, Zapier, n8nThree alternatives
Microsoft Power Automate, Pabbly Connect, n8nFive alternatives
Boomi, Celigo, Make, Microsoft Power Automate, ZapierLlama 4 MaverickBoomi, SnapLogic, WorkatoWorkatoChangedno first choiceClickUpno first choicenothing named
Two alternatives
Boomi, CeligoQwen 3.7 FlashMakeagainst: ZapierCeligoChangedagainst: ZapierMake, ZapierMakeTray.ai, Workatoagainst: Zapieragainst: HubSpot Operations Workflow, IBM App Connect / WebSphere, Microsoft Power Automate, MuleSoft, Oracle Integration Cloud, Salesforce Apex/Flow, ServiceNow Flow Designer, Tibco Mashery / Tibco ESB, Workato, Zapier
Two alternatives
Tray.ai, WorkatoFour alternatives
Boomi, Microsoft Power Automate, Workato, n8nThree alternatives
Tray.ai, Workato, n8nFour alternatives
Microsoft Power Automate, Pabbly Connect, Zapier, n8nThree alternatives
IBM, Microsoft Fabric, ServiceNowKimi K2Make, n8nCeligoChangedagainst: MuleSoftno first choiceMake, n8nagainst: ZapierTray.ai, Workatoagainst: Appian, Boomi, MuleSoft, Pega, Zapieragainst: IFTTT, Integrately, Make, Microsoft Power Automate, Pabbly Connect, Tray.ai, Workato, Zapier, n8n
Two alternatives
Workato, ZapierTwo alternatives
Boomi, WorkatoTwelve alternatives
Boomi, Clay, Gumloop, Lindy AI, Make, Microsoft Power Automate, MuleSoft, Pipedream, Tray.ai, Workato, Zapier, n8nTwo alternatives
IFTTT, Pabbly ConnectFour alternatives
Celigo, Make, Microsoft Power Automate, n8nGLM 4.7 FlashXMakeagainst: ZapierWorkatoChangedMake, ZapierMake, n8nagainst: Zapierno first choiceagainst: Make, Workato, Zapier
One alternative
n8nThree alternatives
Boomi, Celigo, JitterbitFive alternatives
Activepieces, Microsoft Power Automate, Tray.ai, Workato, n8nTwo alternatives
Activepieces, ClickUpMiniMax M2.5Boomi, SnapLogicagainst: WorkatoWorkatoChangedZapierClickUpno first choiceagainst: Microsoft Power Automate, Zapier, n8n
Two alternatives
Make, Microsoft Power AutomateFour alternatives
Dell Boomi, Microsoft Power Automate, MuleSoft, SnapLogicFive alternatives
IFTTT, Make, Microsoft Power Automate, Workato, n8nSix alternatives
Activepieces, Integrately, Make, Pabbly Connect, Zapier, n8nBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:39 | yes | 14 | 11 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:05 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:49 | yes | 5 | 20 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 02:43 | yes | 20 | 7 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 02:04 | yes | 0 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:50 | yes | 0 | 9 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:54 | yes | 0 | 22 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:23 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:32 | yes | 0 | 32 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:31 | yes | 0 | 50 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:51 | yes | 0 | 81 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:49 | yes | 0 | 28 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:19 | yes | 8 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:27 | yes | 1 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:56 | yes | 11 | 24 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 00:26 | yes | 20 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 02:21 | yes | 0 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:03 | yes | 0 | 6 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:56 | yes | 0 | 20 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:15 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:24 | yes | 0 | 40 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:12 | yes | 0 | 24 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 22:54 | yes | 0 | 11 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:51 | no | 0 | 10 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:22 | yes | 8 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:41 | yes | 3 | 13 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:03 | yes | 10 | 21 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 00:50 | yes | 20 | 24 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:56 | yes | 0 | 6 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:49 | yes | 0 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:33 | yes | 0 | 24 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 22:51 | yes | 0 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:38 | yes | 0 | 25 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:55 | yes | 0 | 82 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:26 | yes | 0 | 67 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:47 | no | 0 | 9 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:38 | yes | 7 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:34 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:08 | yes | 14 | 27 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-14 23:27 | yes | 20 | 6 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 00:22 | yes | 0 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:17 | yes | 0 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:38 | yes | 0 | 17 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:58 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:01 | no | 0 | 40 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:20 | yes | 0 | 37 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 22:55 | yes | 0 | 15 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:11 | yes | 0 | 10 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:51 | yes | 16 | 10 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:10 | yes | 8 | 11 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:16 | yes | 13 | 25 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-14 23:09 | yes | 20 | 7 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:17 | yes | 0 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:12 | no | 0 | 4 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:34 | yes | 0 | 72 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:12 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:21 | no | 0 | 40 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:34 | yes | 0 | 72 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:20 | no | 0 | 73 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:49 | yes | 0 | 17 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:21 | yes | 16 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:48 | yes | 5 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:29 | yes | 11 | 22 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-14 23:28 | yes | 20 | 6 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:51 | yes | 0 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:50 | yes | 0 | 9 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:55 | yes | 0 | 63 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 22:56 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:42 | no | 0 | 42 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:37 | yes | 0 | 68 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:25 | yes | 0 | 107 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:44 | yes | 0 | 28 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
HubSpot read as HubSpot Operations Hub
Hubspot read as HubSpot Operations Hub
Unresolved, counted raw
Automatisch
Azure Fabric
Budibase
Cflow
CodeWords
HubSpot Operations Workflow
IBM App Connect / WebSphere
Jitterbit Harmony
Launchpad
Lindy AI
PagerDuty
SAP
Salesforce Apex/Flow
Tibco Mashery / Tibco ESB
Tonkean
Windmill
Wrk
Discontinued, still offered
No shut-down product was recommended here.