GTM AI Index
Index GTM data and infrastructure Automation & iPaaS › Workato vs Tray.ai
Workflow automation and iPaaS · September 2026 Edition

Workato vs Tray.ai

Eight of twelve models named Workato first on the direct prompt; zero named Tray.ai. Workato was named by twelve of the twelve models and Tray.ai by eight and Workato carries 53 labels and Tray.ai 23, so the shares are not directly comparable.

Workato

endorsed leader

Named in one category this edition.

Tray.ai

accepted challenger

Named in one category this edition.

First-choice share38%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate13%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 12; printed, not drawn.
Labels5323A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Workato reading right to left. Rank and label count are printed, not drawn.Make was named alongside these two in eight of the twelve direct answers. Workato vs Make · Workato vs n8n · Workato vs Celigo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the workflow automation and ipaas page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
WorkatoFirst choices, of twelve modelsTray.ai
Direct801 against Workato
Paraphrase70
Comparative10
Budget-constrained001 against Workato
Scale-constrained52
Negative105 against Workato · 3 against Tray.ai
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Workato and Tray.ai were named in the same answer forty-four times, of the 137 answers naming Workato and the 44 naming Tray.ai. In those answers Tray.ai took the first choice zero times and Workato twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Workato and Tray.ai stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Workato Tray.ai first choice named as an alternative argued againstblank: not namedEach cell is one answer, Workato on the left and Tray.ai on the right.

The direct prompt

The plain question, one answer per model, grouped by where Workato and Tray.ai stood in it.

Workato first, Tray.ai an alternative

8 of 12 modelsTray.ai was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Workato alternatives: Kissflow, Make, Microsoft Power Automate, Zapier
GPT-5.4 miniWorkato alternatives: Boomi, MuleSoft
Gemini 3.5 FlashWorkato alternatives: Celigo, Make, Tray.ai
Perplexity SonarWorkato alternatives: HubSpot Operations Hub, Make, n8n
Grok 4.1 FastWorkato alternatives: Boomi, Celigo, Make, Tray.ai
Mistral SmallWorkato alternatives: Jitterbit Harmony, Tray.ai
DeepSeek V4 FlashCeligo, Workato alternatives: Boomi, Jitterbit, Tray.ai
Llama 4 MaverickBoomi, SnapLogic, Workato

Neither was the first choice, one was named

2 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Qwen 3.7 FlashMake alternatives: Tray.ai, Workato
Kimi K2Make, n8n alternatives: Workato, Zapier

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
GLM 4.7 FlashXMake alternatives: n8n
MiniMax M2.5Boomi, SnapLogic alternatives: Make, Microsoft Power Automate

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Workato leads by two points.
Workato2%#6 of 8
Tray.ai0%#– of 8
The full small business standing →
Mid-marketThe figures above
Workato leads by thirty-five points.
Workato38%#1 of 12
Tray.ai4%#7 of 12
The full mid-market standing →
Enterprise
Workato leads by twenty-seven points.
Workato29%#1 of 11
Tray.ai2%#7 of 11
The full enterprise standing →

What the models said about Workato

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“### Workato Avoid or Use with Caution If: ... overkill and significantly more expensive than necessary” GLM 4.7 FlashX · negative prompt · hard negative
“Avoid MuleSoft, Workato, and Tray.io (unless you are a major enterprise)” Gemini 3.5 Flash · negative prompt · hard negative
“Avoid enterprise like Workato ($10k+/yr)” Grok 4.1 Fast · budget prompt · hard negative
“Workato is an enterprise integration and automation platform with AI capabilities... best for growing teams (50+ employees) preparing for scale” Claude Haiku 4.5 · direct prompt · first choice
“Workato is considered the best overall iPaaS for mid-market companies due to its balance of usability, depth, governance, and speed.” Llama 4 Maverick · paraphrase prompt · first choice
“The gold standard for business-IT collaboration... though it sits on the more expensive side of the mid-market spectrum.” Gemini 3.5 Flash · scale prompt · first choice

What the models said about Tray.ai

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid MuleSoft, Workato, and Tray.io (unless you are a major enterprise)” Gemini 3.5 Flash · negative prompt · hard negative
“powerful, but often overkill for smaller teams, and pricing/implementation complexity can be a major caution” Perplexity Sonar · negative prompt · soft negative
“Entirely quote-based pricing with no self-serve option—estimated $595+/month starting point” Kimi K2 · negative prompt · soft negative
“Tier 1 Middleware platforms (like Workato, Tray.io, or Microsoft Fabric)” Qwen 3.7 Flash · scale prompt · first choice
“Default choice: Workato or Tray.ai” Kimi K2 · scale prompt · first choice
“Choose Workato/Tray.io if you are a large company connecting CRMs to ERPs, require audit trails” Qwen 3.7 Flash · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.