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Workflow automation and iPaaS · October 2026 Edition

Workato vs Tray.ai

Eight of fourteen models named Workato first on the direct prompt; zero named Tray.ai. Workato was named by fourteen of the fourteen models and Tray.ai by ten and Workato carries 56 labels and Tray.ai 19, so the shares are not directly comparable.

Workato

accepted challenger

Named in two categories this edition.

Tray.ai

accepted challenger

Named in one category this edition.

First-choice share28%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 11; printed, not drawn.
Labels5619A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Workato reading right to left. Rank and label count are printed, not drawn.Make was named alongside these two in nine of the fourteen direct answers. Workato vs Make · Workato vs Celigo · Workato vs n8n

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the workflow automation and ipaas page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
WorkatoFirst choices, of fourteen modelsTray.ai
Direct802 against Workato · 1 against Tray.ai
Paraphrase41
Comparative10
Budget-constrained001 against Workato
Scale-constrained42
Negative005 against Workato · 3 against Tray.ai
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Workato and Tray.ai were named in the same answer forty-seven times, of the 162 answers naming Workato and the 47 naming Tray.ai. In those answers Tray.ai took the first choice one time and Workato thirteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Workato and Tray.ai stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Workato Tray.ai first choice named as an alternative argued againstblank: not namedEach cell is one answer, Workato on the left and Tray.ai on the right.

The direct prompt

The plain question, one answer per model, grouped by where Workato and Tray.ai stood in it.

Workato first, Tray.ai an alternative

8 of 14 modelsTray.ai was named in the answer but not as the choice, or not at all.
GPT-5.4 miniWorkato alternatives: Boomi, Microsoft Power Automate, MuleSoft Anypoint Platform, Zapier
Perplexity SonarWorkato alternatives: HubSpot Operations Hub, Make, Zapier
Grok 4.20Workato alternatives: Boomi, Celigo, Make, Tray.ai, Zapier
Mistral SmallWorkato alternatives: HubSpot Marketing Hub, Jitterbit Harmony, Microsoft Power Automate
DeepSeek V4 FlashCeligo, Workato alternatives: Make, Microsoft Power Automate
Qwen 3.7 FlashWorkato alternatives: Jitterbit Harmony, Make, Microsoft Power Automate
GPT-6 LunaWorkato alternatives: Boomi, Make, Microsoft Power Automate
Muse Glimmer 30BCeligo integrator.io, Workato

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashCeligo alternatives: Make, Tray.ai, Workato, Zapier
MiniMax M2.5Make, Zapier alternatives: Workato

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
Llama 4 MaverickAdRoll ABM alternatives: Boomi, Celigo's integrator.io
Kimi K2Make alternatives: Microsoft Power Automate, Zapier
GLM 4.7 FlashXMake alternatives: Zapier, n8n

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Workato0%#9 of 9
Tray.ai0%#– of 9
The full small business standing →
Mid-marketThe figures above
Workato leads by twenty-two points.
Workato28%#1 of 11
Tray.ai5%#7 of 11
The full mid-market standing →
Enterprise
Workato leads by forty points.
Workato42%#1 of 14
Tray.ai2%#6 of 14
The full enterprise standing →

What the models said about Workato

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Caution points are cost and complexity... Overkill for small teams; licensing and implementation costs can be high relative to simpler needs.” Muse Glimmer 30B · negative prompt · soft negative
“often enterprise-first and can require significant IT involvement ... may be overkill for simple team automation” Perplexity Sonar · negative prompt · soft negative
“Powerful but expensive (~$2,500+/month...). Better for enterprises with dedicated integration budgets.” Kimi K2 · direct prompt · soft negative
“For most mid-market B2B companies, Workato is the best overall choice due to its scalability, depth, and B2B-focused integrations.” Mistral Small · direct prompt · first choice
“Workato is most often named as the overall "best for mid-market and enterprise IT teams running governed integrations"” Muse Glimmer 30B · direct prompt · first choice
“Workato is the safest and most flexible first choice if you want business teams to automate across apps” DeepSeek V4 Flash · direct prompt · first choice

What the models said about Tray.ai

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Enterprise-scale complexity; pricing is prohibitive for mid-market.” Kimi K2 · direct prompt · hard negative
“not bad tools, but they are often enterprise-first and can require significant IT involvement” Perplexity Sonar · negative prompt · soft negative
“Avoid Workato or Tray.io if you have a tight budget or simple needs” Gemini 3.5 Flash · negative prompt · soft negative
“Workato and Tray.io tend to hit the sweet spot for this stage” DeepSeek V4 Flash · scale prompt · first choice
“Tools like Workato or Tray.io shine for your size” Grok 4.20 · scale prompt · first choice
“The Best Overall Choice: Tray.io” Qwen 3.7 Flash · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.