Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 7 → 63 of 63
2 categories · RankedWorkato
162Judge labels
40First choices
36Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
42% in Automation & iPaaS for enterprise buyers
Rank 1 of 67 in the mid-market standingaccepted challenger
8 of 14 models made it the first choice on the direct prompt; 14% of its 56 labels there were negative.
What the models named instead of Workato →By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business68 of 68
0%25 labels
criticized challenger
Mid-market1 of 67
28%56 labels
accepted challenger
Enterprise1 of 101
42%71 labels
endorsed leader
In automation & ipaas · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Workato for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workflow automation and iPaaS | GTM data and infrastructure | 28% | 1 of 67 | 14% | 56 | accepted challenger | ▼−13Since September 2026: 38% → 25%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 78 of 83 | 100% | 2 | under 10 labels · led by Hightouch at 40% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Workato moved past the floor in one of two categories: Automation & iPaaS, −13 points to 25%. It held within the floor in the other one.
Best category · Automation & iPaaS · by segment
Mid-market▼−13Since September 2026: 38% → 25%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked.
25%from 38% in September 2026
Cleared the floor by 2 pointsRank 1 of 63, unchanged
Enterprise▲+13Since September 2026: 29% → 43%, +13 points. Past the 11-point floor: movement. Read over the models both editions asked.
43%from 29% in September 2026
Cleared the floor by 2 pointsRank 1 of 79, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Automation & iPaaS | 38% | 25% | ▼−13Since September 2026: 38% → 25%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 1 of 67, unchanged |
| Warehouse & ETL | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 78 of 83, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Workato across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Workato across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 2 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 2 | 6 |
| Perplexity Sonar | 2 | 1 | 0 | 1 | 4 |
| Grok 4.20 | 3 | 2 | 0 | 0 | 5 |
| Mistral Small | 2 | 1 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 2 | 2 | 0 | 1 | 5 |
| Llama 4 Maverick | 0 | 1 | 1 | 1 | 3 |
| Qwen 3.7 Flash | 2 | 2 | 0 | 0 | 4 |
| Kimi K2 | 0 | 2 | 1 | 2 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 2 | 4 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 3 | 1 | 0 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels20
Paraphrase26 labels6
Comparative27 labels9not counted in share
Budget-constrained14 labels4
Scale-constrained30 labels10
Negative35 labels5not counted in share
First choiceAlternativeMentionNegative162 labels in all, every segment counted; 40 of the 54 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most mid-market B2B companies, Workato is the best overall choice due to its scalability, depth, and B2B-focused integrations.” Mistral Small · Automation & iPaaS · direct prompt · first choice
“Workato is most often named as the overall "best for mid-market and enterprise IT teams running governed integrations"” Muse Glimmer 30B · Automation & iPaaS · direct prompt · first choice
“Workato is the safest and most flexible first choice if you want business teams to automate across apps” DeepSeek V4 Flash · Automation & iPaaS · direct prompt · first choice
“the best *general-purpose* workflow automation and integration platform is usually Workato” Perplexity Sonar · Automation & iPaaS · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"iPaaS" Tools Used as Reverse ETL (e.g., Zapier, Make, Workato, MuleSoft)” Gemini 3.5 Flash · Warehouse & ETL · negative prompt · hard negative
“Caution points are cost and complexity... Overkill for small teams; licensing and implementation costs can be high relative to simpler needs.” Muse Glimmer 30B · Automation & iPaaS · negative prompt · soft negative
“often enterprise-first and can require significant IT involvement ... may be overkill for simple team automation” Perplexity Sonar · Automation & iPaaS · negative prompt · soft negative
“Powerful but expensive (~$2,500+/month...). Better for enterprises with dedicated integration budgets.” Kimi K2 · Automation & iPaaS · direct prompt · soft negative
Named alongside
The products named in the same answers as Workato, over the 162 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Workato was named but was not.ShowHide
Named alongside
The products named in the same answers as Workato, over the 162 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Workato was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Workato. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 148 of the 162 answers that named Workato and are not a share of its labels.
Domains cited
zapier.com46
ones.com41
technologyadvice.com40
munro.agency36
g2.com32
guideflow.com24
resources.rework.com24
stacksync.com23
blog.n8n.io22
celigo.com22
310 of the 310 domain citations in answers naming Workato came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Workato stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Workato stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “workflow automation and integration platform”
–
not in the top ten
Position for “best workflow automation and integration platform”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“workato”)
- AI search demand for its name, est.
- 405 a month
- Organic visits to its site
- about 38,042 a month
- Searches its site ranks for
- 5,235 · 542 in the top three
- Sites linking to it
- 8,068
- Paid Google search
- 2 searches its ads show for, about 2 clicks and $20 a month (estimate)
In answers
This editionShare of first choices
28%
rank 1 of 67 in automation & ipaas
First choices
40
across its categories
- Named in
- 162 answers
- Its own site cited
- in 148 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on workato.com
11,690
subdomains included
Content
454
counted in the table below
Documentation
4,157
Product · Integration
22 · 729
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 111 | 0 | 2026-02-10 | ||
| Report or ebook | 105 | 19 | 2026-09-08 | ||
| Comparison | 62 | 12 | 2026-09-01 | ||
| Podcast or video | 54 | 0 | 2024-10-01 | ||
| Glossary or explainer | 45 | 12 | 2026-09-18 | ||
| Blog | 34 | undated | |||
| Conference or event | 19 | 4 | 2026-09-18 | ||
| Webinar or virtual event | 14 | 0 | 2026-06-29 | ||
| Template or tool | 6 | 1 | 2026-07-08 | ||
| News or press | 4 | 0 | 2021-05-08 |
Most recent
- 2026-09-18What is ipaas france glossary or explainer
- 2026-09-18User groups conference or event
- 2026-09-17What is ipaas sweden 2026 glossary or explainer
- 2026-09-09User groups conference or event
- 2026-09-08Reschedule booking action report or ebook
- 2026-09-08Best practices report or ebook
Events in person
Upcoming
- May 18, 2027 to May 20, 2027World of WorkatoResorts World, Las Vegas · hosts
As the event pages on workato.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page workato.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Workato
What the judge wrote, as written, with how often. The vendor table decides that these count as Workato; a claim can dispute any of them.
workato 1
Follow Workato
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Workato.ShowHide
The company
Workato.
ShowHideOn record
Wikidata- Website
- workato.com
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Pricing built for flexibility
- For
- organizations of all sizes and needs
- Price stated
- Workato’s pricing and plan structures may vary based on your contract terms and when you joined. For the most accurate information, please consult your agreement or reach out to our team. workato.com/pricing
- Free plan or trial
- Start for free workato.com/pricing
- Integrations claimed
- 1200 workato.com/pricing
- Certifications
- SOC 2 Type IIISO 27001PCI DSSGDPRSOC 2PCI
- Customers named
- AtlassianBroadcomMGMXemploDoceboIvantiLucid MotorsiCIMS
- Not stated on the pages read
- Starting price, hosting
What Workato's own pages state, read September 28, 2026: workato.com, workato.com/pricing, trust.workato.com, workato.com/platform, workato.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Workato's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Workato, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Workato by email, built from the raw record of the edition. It shows:
- where Workato is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Workato, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Workato is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Workato is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Workato first in Workflow automation and iPaaS this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.