GTM AI Index
Index Vendors › Workato · September 2026 Edition
1 category · Ranked

Workato

137Judge labels
36First choices
33Negative labels
12 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
38% in Automation & iPaaS for mid-market buyers
Rank 1 of 76 in the mid-market standingendorsed leader
8 of 12 models made it the first choice on the direct prompt; 13% of its 53 labels there were negative.
By buyer segmentStrongest at mid-market.
In automation & ipaas · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Workato for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Workflow automation and iPaaSGTM data and infrastructure38%1 of 7613%53endorsed leader

Movement

This is the first edition on this tier, so no move can be computed for Workato yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Workato across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.520103
GPT-5.4 mini21104
Gemini 3.5 Flash22015
Perplexity Sonar21014
Grok 4.1 Fast23016
Mistral Small31105
DeepSeek V4 Flash31004
Llama 4 Maverick20204
Qwen 3.7 Flash13116
Kimi K213015
GLM 4.7 FlashX11013
MiniMax M2.511114

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct22 labels15
Paraphrase26 labels9
Comparative25 labels9not counted in share
Budget-constrained14 labels4
Scale-constrained22 labels8
Negative28 labels3not counted in share
First choiceAlternativeMentionNegative137 labels in all, every segment counted; 36 of the 48 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Workato is an enterprise integration and automation platform with AI capabilities... best for growing teams (50+ employees) preparing for scale” Claude Haiku 4.5 · Automation & iPaaS · direct prompt · first choice
“Workato is considered the best overall iPaaS for mid-market companies due to its balance of usability, depth, governance, and speed.” Llama 4 Maverick · Automation & iPaaS · paraphrase prompt · first choice
“The gold standard for business-IT collaboration... though it sits on the more expensive side of the mid-market spectrum.” Gemini 3.5 Flash · Automation & iPaaS · scale prompt · first choice
“Workato emerges as the best overall choice due to its balance of usability, functionality, and mid-market pricing” Mistral Small · Automation & iPaaS · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“### Workato Avoid or Use with Caution If: ... overkill and significantly more expensive than necessary” GLM 4.7 FlashX · Automation & iPaaS · negative prompt · hard negative
“Avoid MuleSoft, Workato, and Tray.io (unless you are a major enterprise)” Gemini 3.5 Flash · Automation & iPaaS · negative prompt · hard negative
“Avoid enterprise like Workato ($10k+/yr)” Grok 4.1 Fast · Automation & iPaaS · budget prompt · hard negative
“Workato remains strong but may be overpriced for mid-market unless you fully utilize its advanced features.” MiniMax M2.5 · Automation & iPaaS · direct prompt · soft negative

Named alongside

The products named in the same answers as Workato, over the 137 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Workato was named but was not.
ProductSame answerTook the first choice insteadHead to head
Zapier96 of 13716Not in the top three
Make80 of 13718Compare →
Microsoft Power Automate75 of 1377Not in the top three
Boomi71 of 1375Not in the top three
n8n68 of 1375Compare →
MuleSoft56 of 1372Not in the top three
Tray.ai44 of 1370Not in the top three
Celigo29 of 1377Not in the top three
UiPath18 of 1370Not in the top three
SnapLogic15 of 1371Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Workato. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 27 of the 137 answers that named Workato and are not a share of its labels.

Domains cited

guideflow.com9
ayautomate.com8
thedigitalprojectmanager.com8
atlassian.com6
stacksync.com6
teamwork.com6
technologyadvice.com6
cio.economictimes.indiatimes.com5
cognitoforms.com5
docs.workato.comYour site5

Fifty-nine of the sixty-four domain citations in answers naming Workato came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

The company

Workato.
Website
workato.com

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Workato's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Workato, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at workato.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.